Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand.

Content Marketing 140

Content Marketing CMO Planning Paid Search Agency 140

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Content Standard

MARCH 6, 2019

When your brand is national, you have scope: You can create unavoidable, unforgettable campaigns which get seeded into every market in the land, creating a consistent and strong brand voice that’s instantly recognizable. And how can national brands create tailored content which doesn’t feel like generic, copy-paste messaging?

Paid Content 87

Paid Content Marketing & Strategy Marketing Strategy Advertising Agencies 87

Conductor

JUNE 6, 2019

Very few people outside of search marketing know about the untapped potential in the words and phrases that millions are typing into their search boxes every day. You might get excited by a spreadsheet filled with pivot tables and MSV data, but it will likely make your CMO’s eyes glaze over. SEOs are lucky.

Storytelling 40

Storytelling Paid Search Agency SEO Keywords 40

Martech Advisor

DECEMBER 20, 2019

Toby Britton, CMO at Miappi, explores how brands can use digital marketing tools such as user-generated content to reinforce their sense of purpose, in an effort to support their wider corporate social responsibility strategy. Learn More: Three Ways Content Intelligence Can Benefit Your Business.

Brand Identity 89

Brand Identity Branding Work Management Paid Search Agency 89

QuanticMind

JULY 11, 2017

Why do 97% of marketing influencers believe the future of digital marketing will involve human marketers working with machine learning-powered automation? Thought leaders in PPC, social and mobile marketing explain in this in-depth survey. I think it will put a greater emphasis on data storytellers vs. data scientists.

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Anyword

MARCH 11, 2020

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. So what are some of the ways other publishers are using their content to bring a profit? It All Starts With Audience Development.

Paid Content 54

Paid Content Lead Ranking Cost Per Click Banner Ads 54

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Anyword

AUGUST 13, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. We release new data on a monthly basis along with relevant insights on content distribution. For some, this means expanding into new products and content initiatives. July Recap.

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Anyword

AUGUST 13, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. We release new data on a monthly basis along with relevant insights on content distribution. For some, this means expanding into new products and content initiatives. July Recap.

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Content Standard

OCTOBER 29, 2018

Traditionally, the NFL’s marketing strategy has focused primarily on male football fans. Marketing and advertising have typically regulated women to a secondary role and presented them as ancillary to their male counterparts. The NFL has broached marketing to women in the past. Image attribution: Keith Allison.

Merchandising 56

Merchandising Marketing & Strategy Paid Search Agency Segmentation 56

Content Standard

OCTOBER 22, 2016

When I told my sister over dinner that I had been at a B2B marketing conference, she asked what my job had to do with apiaries. In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016. ” Technology is great —but it will never replace a marketer’s intuition.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy B2B Marketing Work Management 40

Contently

MAY 13, 2016

On the marketing conference circuit, there’s few things worse than going on right after GE CMO Linda Boff. To mirror that, we have really pioneered many first-to-market activations, experimenting on new platforms, using new technologies. Full Disclosure: GE Ventures is a Contently client. ]. Those things matter.

CMO 60

CMO Brand Identity Branding First-Mover Advantage 60

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. Content marketing dominates. By using paid content distribution ?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

chiefmartech

JUNE 23, 2016

Duane Schulz , chief marketing technologist at Xerox , is a marketing technologist’s marketing technologist. I joined Xerox through an acquisition after two startups and led a new ventures practice, eventually taking roles leading digital, social and marketing operations. What’s your current role at Xerox?

Work Management 71

Work Management Marketing Automation Services Marketing Management Lead Ranking 71

Martech

MARCH 22, 2022

Marketing can show the relationship between a definite input and output, provided marketers are willing to measure their work. That is the case being made by Michael Brenner, CEO and founder of the Marketing Insider Group, an agency that specializes in content marketing. . How can marketing align with that?

Planning 116

Planning Multi-Touch Attribution Paid Search Agency Lead Ranking 116

Martech

FEBRUARY 9, 2023

Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Streaming and CTV advertising continue to climb CTV and traditional linear advertising will be in close competition for ad dollars.

Paid Content 86

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 86

Hubspot

JANUARY 14, 2015

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. We thought it''d be fun to ask a range of marketing leaders what their first jobs were.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

Contently

APRIL 26, 2017

There’s a lot of noise and uncertainty in content marketing, but one thing has remained constant: People are creating more and more content. In turn, content marketing hiring is on the rise. In turn, content marketing hiring is on the rise. Here are the five rules I preach every time.

Rules 139

Rules Top of Funnel Content Marketing Planning 139

Convert

MAY 12, 2022

Shopify Store Search Engine Optimization Checklist. Shopify SEO allows your store to rank better on search engines. Invest in a custom domain Set up Google Search Console and Analytics Choose a fast and responsive site Install useful SEO apps. Your brand’s name is the first thing users see when your page appears on Search.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Contently

MAY 28, 2021

It took some work and I smelled like Brian from Family Guy after a bender, but in the end, it paid off. I’ve gotten to do everything from a large-scale study of how consumers perceive native ads to an examination of how political ads effect voters brains. Research is my secret content weapon. Brands have expertise.

Research 114

Research Paid Search Agency Content Marketing Content 114

OutboundView

SEPTEMBER 20, 2018

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. Who is This B2B Marketing Guide For? Every single company struggles with deciding how to allocate sales and marketing resources.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Valasys

AUGUST 26, 2019

Seth Godin, the famous American author & entrepreneur stated the importance of content marketeering as follows: “Content Marketing is all the Marketing that’s left.”. Having the brains for awe is something that lays the foundation for the marketers to introspect & think beyond the established patterns.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Content Standard

AUGUST 26, 2015

With brands adopting story form as a way of creating content that resonates with audiences, kicking off any article these days without a clever first line will turn readers away. As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Content Standard

FEBRUARY 29, 2016

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. He suggested I figure out what it is I want to create at Skyword, and I joined the Marketing team a few weeks later. The Result.

Top of Funnel 40

Top of Funnel Planning Content Marketing Enterprise Management 40

Content Standard

FEBRUARY 29, 2016

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. He suggested I figure out what it is I want to create at Skyword, and I joined the Marketing team a few weeks later. The Result.

Top of Funnel 40

Top of Funnel Planning Content Marketing Content 40

The Marketing Blender

OCTOBER 7, 2021

Then, it’s time to build a strategy for delivering this brand to your market. What is the most important avenue for delivering your brand to your target market? B2B marketing focuses on reaching and influencing decision-makers within organizations. When you get B2B branding right, Marketing and Sales processes are streamlined.

Webinar Metrics 98

Webinar Metrics Brand Identity Branding Marketing & Strategy 98

Content Marketing Institute

JULY 10, 2018

In the marketing world, a change in a social media platform algorithm is a breaking news event. as content distribution platforms means even a slight change tightens the social media cuffs around marketers’ hands. Heed the advice from these 21 experts who are presenting at Content Marketing World 2018.

Social Media 107

Social Media Media Planning Distribution 107

SnapApp

DECEMBER 12, 2017

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. . And it’s only expected to rise : . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Convert

MAY 10, 2022

So, in your search for a Shopify theme, you’re looking beyond aesthetics. Your search is going to take you through 395 themes on Envato, 91 on Shopify, and several more on Etsy, Out of the Sandbox, Pixel Union, Creative Market…. And what about ads? You’re a Shopify store owner and you’re out to win. Not only that.

eCommerce 52

eCommerce Best Practices Click Rate Paid Search Agency 52

Martech Advisor

APRIL 1, 2020

We are smack-dab in the middle of a bold new era -- one in which the direct-to-consumer (DTC) brand marketer is reshaping the entire outlook of business and marketing. In this article, Pepperjam CMO Maura Smith takes a look at 5 key strategies many DTC brands have in common. To be effective, marketing must be multifaceted.

Top of Funnel 52

Top of Funnel Brand Identity Branding Paid Search Agency 52

Content Standard

DECEMBER 21, 2017

Come on, marketers. Tons of media companies have sprung up with an audience-focused approach—and profited handsomely. Let’s check out the ultimate audience-first content marketers: celebrities. Another obvious direct revenue model is the engagement of sponsorships and advertising. Cross Promotion.

Creativity 54

Creativity Peer-to-peer Work Management Marketing Management 54

Brandpoint

JUNE 24, 2021

So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for. AVE: Ad-value equivalency. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

SnapApp

DECEMBER 5, 2016

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017.

Paid Content 48

Paid Content Stats Marketing Budget Marketing & Strategy 48

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363