Martech

SEPTEMBER 27, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

Account Based Marketing 109

Account Based Marketing Advertising Agencies SMB Contingency Planning 109

The ABM Agency

APRIL 10, 2023

As a director of marketing or CMO at a large or enterprise B2B SaaS organization, understanding and implementing ABM is essential for staying ahead in today’s competitive landscape. This personalized touch helps build trust and fosters long-term business partnerships that drive revenue growth over time.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Zoominfo

MAY 21, 2020

When You Can’t Get Your Target on the Phone You want to call a prospect whom you know is a great fit, but you just can’t get them on the phone (ahem * the CMO * ahem). Check Out ZoomInfo’s Tips for Outreach Texting How To Write A BASHO Cold Email (With Examples) Like many B2B companies, ZoomInfo has such a wide total addressable market.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Zoominfo

OCTOBER 22, 2019

The following guide comes from a stellar group of ZoomInfo executives — and they’ve got plenty of tips to share. It’s also our CMO, we bring in outside thought leaders. Organize and disperse roles and responsibilities. Let’s get into it. “The content changes a lot from year to year. Gather guest speakers, and form a panel.

A/B testing 100

A/B testing Cross-Selling Best Practices Peer-to-peer 100

Launch Marketing

MAY 8, 2018

it can be easy for startups and mid-sized B2B organizations to feel overwhelmed. As marketers in fast-paced and smaller-sized organizations are being asked to accomplish more with fewer resources, marketing technology solutions can empower marketers to do more. Some additional key martech solutions to consider include: Web analytics.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

Aberdeen

FEBRUARY 8, 2019

In data-driven news, DiscoverOrg has acquired ZoomInfo (Zoom Information, Inc.). You might remember DiscoverOrg from our Who’s Who in Intent Data roundup, and you may know ZoomInfo as another provider of B2B data. Both firms offer B2B intelligence platforms for Sales, Marketing, and Recruiting organizations.

Intent Data 40

Intent Data Intent Zoominfo Purchase Intent 40

chiefmartech

APRIL 11, 2016

Jon Miller , founder and CEO of Engagio and former CMO of Marketo, is one of the foremost thought leaders in ABM best practices today. Some intelligence vendors, like ZoomInfo and InsideView , position themselves as prerequisites for account targeting that connect marketing and sales teams. Terminus raised recently raised $7.5M

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Zoominfo

JULY 28, 2020

So, today, we’ll cover some key questions any CMO should be asking themselves when building their ideal marketing team org chart. At the outset of my tenure at ZoomInfo, for instance, the company had just above 100 employees. On the other hand, five years later, ZoomInfo is rapidly approaching the 1,500 employees mark.

Enterprise Management 246

Enterprise Management Paid Search Agency Work Management Marketing Management 246

Zoominfo

JULY 10, 2023

The graph to the right shows how that trajectory changes when you deploy a modern go-to-market organization that drives sales by leveraging data and insights. At ZoomInfo, we know that it’s not only possible to run a modern GTM motion, but if you’re not doing it, you’re falling behind. Weekly CMO/CRO meetings. Bain & Co.

Marketing Analytics Tools 130

Marketing Analytics Tools Sales Management Efficiency Zoominfo 130

Hubspot

JULY 13, 2023

Watch the video below as HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their list of the six best AI tools that save you over one hour a day and scale your business. Russell Levy , Vice President, Product Management at ZoomInfo , shares an example: “My great uncle was a compositor for the Toronto Star.

Marketing AI 52

Marketing AI Tips Work Management Ethics 52

Zoominfo

OCTOBER 5, 2021

So, today, we’ll cover some key questions any CMO should be asking themselves when building their ideal marketing team org chart. At the outset of my tenure at ZoomInfo, for instance, the company had just above 100 employees. On the other hand, five years later, ZoomInfo is rapidly approaching the 1,500 employees mark.

Enterprise Management 130

Enterprise Management Paid Search Agency Work Management Marketing Management 130

Zoominfo

APRIL 23, 2020

A marketing coordinator or a CMO? Watch our 4-part true story of Account-Based Everything: Note: DiscoverOrg acquired ZoomInfo in 2019. Many companies and organizations have entire teams dedicated to finding new business prospects. Example of an org chart in ZoomInfo. An account executive or a CRO?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. You can use various tools like ZoomInfo, DiscoverOrg , or LinkedIn Sales Navigator to find companies matching these characteristics.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Heinz Marketing

AUGUST 30, 2021

So recently it’s very much that while a lot of sales organizations took their field sellers, and just turned them into BDRs overnight out of happenstance of the reality of COVID, those people do not have the skills and capabilities to drive sales pipeline. Let’s give the sales team, LinkedIn sales navigator, ZoomInfo, intent signals.”

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Terminus

OCTOBER 26, 2015

When these three teams collaborate frequently, you can ensure that best practices are shared, best-fit customers are identified and everyone involved becomes stronger and more valuable to your organization. — ZoomInfo (@ZoomInfo) October 22, 2015. Our CMO, Sangram, said it best here when he quoted Avinash Kaushik.

Account Based Marketing 20

Account Based Marketing Zoominfo ABM Top of Funnel 20

Zoominfo

SEPTEMBER 17, 2018

You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. The Flip My Funnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. 20 Important Quotes About Personalization in Marketing.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Zoominfo

JULY 14, 2023

For example, if your goal is to become a thought leader in your industry, you might choose to invest more heavily in blogs and eBooks where you can share opinions, interview experts, become a trusted source, and generate traffic through organic search. There are two avenues to explore: organic social media and paid social media.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

The ABM Agency

FEBRUARY 14, 2023

Reading Time: 8 minutes As a director of marketing or CMO at an enterprise B2B SaaS organization, you may be wondering how to create and execute an effective account based marketing strategy. You can use various tools such as LinkedIn Sales Navigator, Crunchbase, Owler, ZoomInfo, DiscoverOrg, etc., while making your selections.

Account Based Marketing 52

Account Based Marketing Marketing AI Cost per Lead Marketing Strategy 52

Heinz Marketing

JUNE 26, 2018

Last week’s Growth Acceleration Summit from Zoominfo featured a fantastic set of speakers across sales and marketing. In fact, the clear theme of the conference and speaker topics was more effective, seamless and productive alignment between B2B sales and marketing organizations. The post Who’s on your Revenue Squad?

Enterprise Management 41

Enterprise Management Tips Planning SMB 41

The ABM Agency

APRIL 30, 2023

As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. We will also provide insights on how to effectively implement an account-based marketing strategy for your organization. Reading Time: 14 minutes What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

OutboundView

SEPTEMBER 20, 2018

If you’re responsible for budget allocation across sales or marketing (Head of Sales or CMO), this guide is for you. A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Heinz Marketing

FEBRUARY 25, 2019

What are some of the trends you’re seeing in how sales organizations are approaching 2019? You know, how much of that is the salesperson’s role versus how much should a marketing organization help create a bit of a landscape to make that a little clearer, “I need you to navigate up front.”

Sales Management 70

Sales Management Top of Funnel Cold Calling Conference 70

Zoominfo

APRIL 6, 2021

In fact, Deloitte’s CMO Survey found that data analytics was the most common area for spending by marketers in early 2022, growing an incredible 40% in one year. ZoomInfo MarketingOS Finally, ABM with data you can trust. This means staying organized, meeting deadlines, actively listening, and problem-solving. Get a Demo 2.

Work Management 130

Work Management Zoominfo Marketing Analytics Tools Storytelling 130