Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 166

Paid Search Agency B2B Sales Marketing & Strategy CMO 166

ClickZ

JANUARY 29, 2020

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. The most savvy and sophisticated marketers today are thinking beyond websites.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

NuSpark Consulting

JULY 28, 2015

If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business.

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

Markempa

AUGUST 12, 2021

Are you using empathy in your marketing? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

B2B Marketing Traction

JUNE 14, 2012

Marketing is not about graphic design. Marketing is about getting results , including generating quality leads, engaging prospects and converting leads to clients and sales revenue. The authors provide five pieces of advice for marketers: 1. Marketing has to be iterative, flexible, and responsive to new client needs.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Hubspot

SEPTEMBER 10, 2014

One reason is that salespeople aren’t taught how to talk about case studies and other marketing content as stories. But the next step should be to provide training that walks salespeople through the talking points in the context of a story. .” Yes, your product or service will make an appearance in this section.

CMO 28

CMO Case Studies Case Study Storytelling 28

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. The companies that best leverage Brandwatch’s technology don’t make quick tactical marketing decisions with the information.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

QuanticMind

JULY 11, 2017

Why do 97% of marketing influencers believe the future of digital marketing will involve human marketers working with machine learning-powered automation? Thought leaders in PPC, social and mobile marketing explain in this in-depth survey. Where is digital headed? Selected responses to the survey are below.

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Outgrow

NOVEMBER 1, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Brendan Hufford for our monthly podcast – ‘ Marketer of the Month ’! Why traditional B2B marketing attribution is broken and what you can do about it. About our guest: Brendan Hufford is the Founder of Growth Sprints and Growth Marketer at ActiveCampaign.

Top of Funnel 52

Top of Funnel Marketing AI Marketing Funnels Advertising Agencies 52

Outgrow

JULY 16, 2021

Welcome to the Marketer Of The Month blog! We recently interviewed Morgan Norman for our monthly podcast – ‘ Marketer of the Month ’! Common marketing trends amongst big companies. Common marketing trends amongst big companies. Morgan’s take on influencer marketing and personal brands. Morgan Norman: Wow!

Planning 52

Planning Enterprise Management Work Management Marketing Management 52

Conductor

NOVEMBER 18, 2019

Linda Welch came to marketing by way of computer science, starting out building office automation systems and working her way up to her current role as Director of Marketing at Unisys. How did you get started in marketing? I managed a team that was actually building our solutions and services.

Work Management 76

Work Management Marketing Management Planning Paid Search Agency 76

Terminus

JANUARY 16, 2019

I keenly remember watching a grainy video of Sangram explaining the flipped funnel on a whiteboard and doing my best to wrap my head around this new concept of account-based marketing. Getting on the Terminus train was a ride that got faster and faster, as we grew at an astounding pace. As the ABM market matured, so had our product.

Account Based Marketing 29

Account Based Marketing Brand Identity Branding Paid Search Agency 29

Webbiquity

MAY 3, 2011

The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Diana Adams. Allison Mooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

JANUARY 14, 2015

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. We thought it''d be fun to ask a range of marketing leaders what their first jobs were. Follow @jbigay.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

Sprout Social

JUNE 12, 2023

It can help you fix issues, improve existing products and services, and even develop new ones that are likely to be successful. More importantly, listening shows customers you value their opinions. For starters, create and enforce clear customer service policies. So, how do you create a customer-centric culture?

Marketing AI 131

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 131

Hubspot

APRIL 2, 2013

There's this misconception that marketers don't know how to do math. Instead of debating whether there's any validity to that statement (because that debate is ridiculous), let's help any marketers out there that aren't confident in their math skills. Marketing ROI. So for our marketing ROI metric, we will use gross profit.

Work Management 28

Work Management Lead Scoring Lead Ranking Marketing Management 28

Sword and the Script | B2B

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This is a marketing leadership problem.

Marketing Budget Creation 120

Marketing Budget Creation B2B Marketing CMS Development B2B Thought Leadership 120

6sense

NOVEMBER 9, 2021

Play Bigger’s Dave Peterson was the special guest on a popular weekly live broadcast called CMO Coffee Talk (which airs live at 8am on both the East and West coasts), hosted by 6sense and Heinz Marketing. Latane Conant – CMO, 6Sense: We get to rage against the analyst machine, is that what you’re telling me?

CMO 48

CMO Enterprise Management Work Management Marketing Management 48

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Hubspot

AUGUST 7, 2013

68% of marketers like you undergo a website redesign every year to 18 months. At times, redesigning your website can seem like bringing a bill through congress -- lots of different opinions and more than a few uninformed ones. Undergoing a website redesign? You poor thing. Source: The Science of Website Redesign ). The IT Squad.

CMS Development 28

CMS Development Top of Funnel Marketing Websites Lead Scoring 28

Heinz Marketing

MARCH 15, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Marketing Automation Services 116

Marketing Automation Services Work Management Marketing Management Peer-to-peer 116

Hubspot

APRIL 17, 2018

In this post, I'll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I'm looking for. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. 14 Interview Questions to Ask Marketing Job Candidates.

CMO 77

CMO Lead Ranking Top of Funnel Hubspot 77

Heinz Marketing

FEBRUARY 19, 2018

By Matt Heinz, President of Heinz Marketing. If you missed us live on Sales Pipeline Radio (Thursdays at 11:30 am PST) you missed a past-paced conversation full of actionable advice, best practices and more for B2B sales & marketing pros. And sometimes it’s not about sales and marketing. Paul Roberts: Absolutely.

Top of Funnel 58

Top of Funnel Banner Ads Paid Search Agency Banners 58

Metadata

DECEMBER 3, 2020

In this podcast, things that I like to do, tell me if it’s cool with you, is have a little fun, and jokes, and maybe even swear a little bit if you are opinionated about a particular subject. You’re actually a very famous marketer, but for the ones who don’t know you, maybe a quick intro will do. I do B2B marketing.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

In this podcast, things that I like to do, tell me if it’s cool with you, is have a little fun, and jokes, and maybe even swear a little bit if you are opinionated about a particular subject. You’re actually a very famous marketer, but for the ones who don’t know you, maybe a quick intro will do. I do B2B marketing.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Outgrow

OCTOBER 10, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed TJ Macke for our monthly podcast – ‘ Marketer of the Month ’! About our guest: TJ Macke is the SVP of Strategy at Sapper Consulting , where he manages go-to-market initiatives, with a focus on developing new products and partnerships. The Big Questions!

Lead Ranking 52

Lead Ranking Enterprise Management Marketing AI Work Management 52

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Hubspot

JANUARY 8, 2013

In the current day and age of marketing, it’s no secret that visual content is an essential part of any successful marketing campaign. Many marketers have learned that not only does visual content catch the attention of our audience, it also happens to spread like wildfire on social networks. Sound good?

Design 28

Design Paid Search Agency Budget Programs Advertising Agencies 28

Convert

AUGUST 17, 2022

Not just marketing. Your partner in optimization holds you accountable, works with your in-house team or agency to provide excellent tool-specific training, and improves your process efficiencies by sharing what worked with other successful users. David Bitton, CMO at DoorLoop. And this guide is about this ?type

Work Management 59

Work Management Enterprise Management Marketing Management Budget Programs 59

SWZD

OCTOBER 16, 2019

These and related questions are issues that Mercer helps companies around the world navigate, and we recently had a wide-ranging and fascinating conversation with Jeanniey Mullen , Mercer’s CMO. So from a marketing perspective, we have to look at translating the content to something that is impactful and impressive. About Mercer.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

Full Circle Insights

FEBRUARY 8, 2021

Originally published on Marketing Tech News. Digital marketing accounted for more than half of ad spending in 2020 for the first time ever. Marketing leaders are betting on a digital-focused future by adopting martech solutions at an accelerated pace. CMOs use that same infrastructure to gather data and reach out to customers.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Convince & Convert

FEBRUARY 23, 2012

Transcription services from our friends at Speechpad.com. I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Speaking of social media marketing impresarios, Lauren Fernandez , from Landry’s Restaurants is going to join us on the show today. Let’s get to work. Eric : Exactly.

Social Media 119

Social Media Paid Content Media Paid Search Agency 119

Convert

JULY 10, 2023

Now, if you’re anti-potatoes or you’re already an A/B testing whizz riding the bullet train of innovation, feel free to skip the introductory sections and hop on directly to the juicy bits ( Click here ). You heard whispers of the CMO cutting your budget and allocating it to PPC. You set performance marketing expectations.

Buy 40

Buy Work Management Validation Ideal Customer Profiles 40

Marketing Insider Group

SEPTEMBER 30, 2010

If you think marketing is much more important than sales, update your resume. If you think marketing objectives are about something other than sales, then it’s time to start networking. And…Marketing needed lots of help. So I followed my frustration into a marketing career and have never looked back.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100