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Marketer of The Month Podcast- EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI

Outgrow

About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! Don McGuire: CMO of Qualcomm.

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The importance of Stakeholders and Practice Leads in agile marketing

Martech

Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few. Agile means everyone — from the junior copywriter to the CMO — must change the way they work.

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Sales Pipeline Radio, Episode 251: Q & A with Shawn LaVana @shawnlavana

Heinz Marketing

Join Shawn and I as we discuss professional development and the importance of personalized in-depth skill development, training and development with hybrid work models, why people don’t invest in it, and informal vs. formal training. Listen in now to hear her great insights and/or read the full transcript below. Shawn: Yes.

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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. We had a chance to sit down with Lynne and spoke about her career journey, the changing role of the CMO, and her predictions for the martech industry in 2020.

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The Key to Sales and Marketing Alignment: Empathy

Varicent

After some experience with startups, I wanted to work with mid-market companies in a consulting arrangement, and that’s when I stumbled across Chief Outsiders. Working with a tech startup is very different than an industrial manufacturer that sells mechanical parts through distributors. Teach the sales force how to handle objections.

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Marketer of The Month Podcast- EPISODE 089: Building a Marketing Funnel That Understands Your Audience

Outgrow

Saksham Sharda: And so speaking of new technology, what are your opinions on businesses growing reliance on artificial intelligence? The training of the AI is still a human thing, right? Like, we still have to train this AI similar to you like thinking through what are the prompts for all of this? Like, I can train it.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. All opinions here are my own. Cleveland, OH – [link]. Jacksonville Beach, FL – [link]. Chicago, IL – [link].

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