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Fractional CMO: The Ultimate Guide to Hiring an Outsourced Marketing Executive

Pearl Digital Marketing

These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? A chief marketing officer (CMO) is not only a marketing manager but is also the leader of all marketing-related elements.

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Forrester B2B Summit 2023: The Year of the Content AI Clarion Call

PathFactory

We need the first-party data from content engagement — correlated with analysis of the aboutness of that content itself – to train AI, drive personalization and automation and give us the analytics we need to have truly intelligent and actionable CX data models. George also declared that B2B CMOs should lead the charge on generative AI.

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Symptoms of B2B selling sickness

Velocity Partners

You can see it in falling CMO tenure. By the time a buyer signals buying intent, they’ve done all kinds of research and formed their own opinions. They’re hemorrhaging money in a street fight with other vendors. You can see the results of this in the growing lack of trust between sales and marketing teams.

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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. We had a chance to sit down with Lynne and spoke about her career journey, the changing role of the CMO, and her predictions for the martech industry in 2020.

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8 Reasons Why Marketing Automation Fails

LEADership

Below are some of the top reasons why B2B organizations experience marketing automation failure: Unrealistic Expectations: Marketing automation vendors will, no doubt, pitch their tool as the answer to all your needs. Vendors will go all out to canvass what the automation tool can do. Too many vendors soliciting your business?

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What you need to know from the Inc 5000

GreenRope

9:00 am : Dell CMO, Karen Quintos, MC's the speaker series. " "Find the seven most important people whose opinions you care about and keep those close. Train for skill." " "We work hard to take care of our vendor relationships and that is one way how we can compete with big box stores."

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What you need to know from the Inc 5000

GreenRope

9:00 am : Dell CMO, Karen Quintos, MC's the speaker series. " "Find the seven most important people whose opinions you care about and keep those close. Train for skill." " "We work hard to take care of our vendor relationships and that is one way how we can compete with big box stores."

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