ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Below are some highlights (a couple of minutes each).

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Use Segmentation and Personas. Personalize Communications. Diversify Event Programming. Behavior and interests.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

ViewPoint

MAY 17, 2018

A senior marketing executive once got so frustrated with his sales counterpart that he offered the following choices for spending $100,000 on a lead generation campaign: Option. Content Aggregator “Leads”. Sales Qualified Leads. See this blog on market segmentation for more information. Vertical Qualified.

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Sales Qualified Leads Buy Lead Scoring Lead Ranking 120

Binary Demand

MARCH 11, 2024

The future demands a new generation of adaptable and innovative marketers to navigate and redefine this dynamic landscape. The core responsibilities of the CMO have fundamentally shifted. Beyond brand building and B2B lead generation , they are now strategic partners driving organizational growth.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Binary Demand

MARCH 11, 2024

The future demands a new generation of adaptable and innovative marketers to navigate and redefine this dynamic landscape. The core responsibilities of the CMO have fundamentally shifted. Beyond brand building and B2B lead generation , they are now strategic partners driving organizational growth.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Only B2B

FEBRUARY 11, 2024

Segment high-intent visitors, personalize emails with pricing breakdowns, offer live chat support, and even retarget them with ads addressing their specific hang-ups. You’ve turned a hesitant browser into a sales-ready lead. “ Remember, choose trusted partners and segment the data for the maximum impact.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

LEADership

JUNE 17, 2014

As we come to the halftime of 2014, this is a good opportunity to review your B2B lead generation efforts and analyze what’s working, what’s not. 10 Key Questions to Ask about Your B2B Lead Generation Performance . What lead conversion and closing rates are we achieving at an organizational level?

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Analysis 40

Metadata

SEPTEMBER 29, 2022

Rank and segment your audience by ICP. CMOs for companies with more than 500 people? It doesn’t have to be an actual person, like the CMO of Coca-Cola, but you should be able to paint a clear picture—like the CMO of a Fortune 500 company in the tech industry. Media buyers with 10+ years of experience?

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

LEADership

JANUARY 13, 2015

CMO Spotlight: Jon Iwata, SVP, Marketing & Communications, IBM. In response to the great feedback on our CMO Spotlight Series in 2014, I’m happy to continue with it this year. To influence decision makers in favour of your brand, you need smart marketing that starts with reinventing your segmentation model.

CMO 40

CMO B2B Marketing Demand Generation Agencies Planning 40

Outgrow

AUGUST 9, 2021

Adding Lead Generation Form. Lead generation through interactive content is easier than you expect. Statistics prove that interactive content generates twice more customer conversions than passive content. . But, in order for it to work, your lead generation form should look good.

Outgrow 91

Outgrow Content Lead Scoring Lead Ranking 91

LEADership

AUGUST 12, 2014

Among all the feedback I received, some readers expressed their fear and shared common instances of B2B lead generation failure. Are you looking to accelerate demand generation? Sign up for our email newsletter to receive tips and information on B2B lead generation. 5 Warning Signs of B2B Lead Generation Failure.

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 40

Oktopost

MARCH 23, 2020

Lead Generation. CEO, VP Marketing (CMO), Marketing Manager. VP Marketing (CMO), Marketing Manager, Head of Content. Mistakes are Costlier – As explained earlier, these automation solutions are capable of managing thousands of leads and customers at a time with just a few clicks. Web Analytics.

Marketing Automation Services 98

Marketing Automation Services Top of Funnel Marketing Automation Automation 98

Biznology

JANUARY 19, 2018

Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. Hint: how about someone extends this model to other B2B segments, like manufacturing and financial services? Highly recommended! Their yard crammed with forklifts and cranes is surrounded by a 7-foot concrete wall.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Zoominfo

OCTOBER 5, 2021

Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. A GTM strategy outlines these key areas ensuring that you have: Comprehensible Segmentation: Segmentation involves finding specific behaviors within buyers most likely respond to your brand’s messaging.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

SmartBug Media

FEBRUARY 21, 2024

The combination of brand positioning, lead generation, digital marketing, local advertising, and paid media helps franchisees maximize their marketing efforts while adhering to established brand standards. For this article, we spoke to franchise business expert Jenn Foster , fractional CMO and founder of Foster Marketing.

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

SalesGrape

SEPTEMBER 17, 2023

In today’s competitive business landscape, traditional marketing strategies are no longer enough to drive growth and generate revenue. Companies need a more targeted approach that focuses on individual accounts rather than broad market segments. This is where account-based marketing (ABM) comes into play.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. B2B Interviews Lead Generation Search Engine Marketing Blog'

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

The Marketing Blender

MARCH 15, 2021

Here are the four B2B digital marketing strategies your business can’t go without during the pandemic and beyond: Segmented email marketing. Sending generic emails is fine for those who are just starting out, but you need to segment your list into targeted groups and tailor their messages to be successful. We’ve got it.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Vision6

NOVEMBER 12, 2020

Surveys (segment and funnel questions) 1st party and secondary data (your data, your dashboards etc.). Lead Generation Campaigns that Convert. Our goal as marketer’s is to chase quality leads. Jess also shared some of the obstacles she faced and how she overcame them to achieve lead-generation success.

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

The Marketing Blender

FEBRUARY 13, 2024

Each objective plays a crucial role in shaping the path and propelling towards success: Thought Leadership: Generating interest and awareness by presenting new ideas and becoming thought leaders in the field. Lead Generation: Using digital advertising and media to generate leads.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Launch Marketing

AUGUST 23, 2023

Using an agency as a primary or even secondary resource is a savvy way to ensure marketing efforts can keep up with lead generation, new product launches and cyclical sales cycles. What key elements should a VP of Marketing job description contain to attract top-tier candidates?

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Adobe Experience Cloud Blog

MARCH 23, 2018

CMOs and their teams. The CMO job description has also undergone massive change in recent years. This explains why four in 10 CMOs knew more about AI than the average consumer (vs. Segment Your Market. And who’s on the ground, interacting with customers? Jumpstart Your ABM Strategy.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

SalesIntel

MARCH 27, 2023

We hope you will join SalesIntel’s CMO, James Lamberti, and Mike Skladony, GM of Consumer Services, Semcasting for our upcoming webinar on April 20 at 1pm ET, “ B2B Efficiency at B2C Scale: How B2B Marketers Can 2X Their Pipeline Using Programmatic Advertising.

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

Marketing Insider Group

JANUARY 16, 2020

Lead generation and nurturing. But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. Ask more questions such as: What are our audience segments? Every post you plan must accomplish one or more of these objectives: Brand awareness and recall. Web traffic.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Marketri

SEPTEMBER 22, 2023

They mostly focus on lead generation (a top objective for many B2B companies), but they’re also high-level indicators of how well your marketing is contributing to your business goals. It’s helpful to segment your conversion rate measurement based on different traffic sources. Yet, there’s no shortage of metrics to consider.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Churn Rate 62

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. Across the board, email is a lead-generation tool.

Marketing Automation Services 130

Marketing Automation Services Intent Marketing Automation Email Marketing 130

Terminus

JULY 27, 2021

To put it briefly, 16 years ago marketing automation became all the rage to collect leads. However, since 2015 lead generation has been declining. You can optimize your target accounts by: Running a content audit Diversifying your segments. In the final stage, create tight customer segments based off of customer data.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 59

ClickZ

OCTOBER 23, 2020

30-second summary: As per the CMO Survey Report 2020 by Deloitte, the implementation of AI and machine learning is likely to grow in three years to 3.5. It helps marketers to easily segment the consumers and further breakdown data to create customized content for their audiences. Automation is possible in 30% of sales activities.

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

Directive Agency

FEBRUARY 1, 2022

And eventually, this organic awareness will – or at least should – translate into stronger lead generation performance. This can have a serious trickle down effect when you’re starting your content strategy with a keyword map based on your CEO’s or CMO’s ideas of which business units to focus on.

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

The Marketing Blender

FEBRUARY 29, 2024

Fractional CMO services should include strategy and planning, brand messaging and positioning, budgeting, tracking, reporting, and managing execution across all marketing resources (internal team, freelancers, agencies, and the marketing tech stack). Wondering if an outsourced CMO can REALLY get to know your business?

CMO 52

CMO Paid Content Work Management Marketing Management 52

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Tony Zambito

MARCH 20, 2011

  CMO’s today should have on the table a robust understanding of their buyer personas and relevant segments before committing what are not so cheap dollars to content marketing tactics.    Informed with this knowledge, CMO can develop content strategies that apply to specific market segments versus one size fits all.

Buyer Personas 100

Buyer Personas Marketing & Strategy Buyer's Journey Content 100

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. Create segmented lists based on job titles or roles within the organization. Use personalization tokens (e.g.,

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Crimson Marketing

AUGUST 4, 2015

Lead Gen – Set goals to improve lead generation, in addition to lead management and nurturing. What you need, then, is useful data that lets you segment your audience, so that you can nurture them based on their needs. Engagement – Engage potential customers on social media, a blog, or your company website.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

PureB2B

FEBRUARY 15, 2017

These are effective instruments for delivering the right message at the right time to qualified leads, making it easier to drive leads through your sales funnel. You’re also missing out on a chance to maximize revenue from warm leads who are more likely to buy compared to new prospects. A CMO Council study echoes this sentiment.

Top of Funnel 90

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 90

Marketing Insider Group

NOVEMBER 17, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Use Segmentation and Personas. Personalize Communications. Diversify Event Programming. Behavior and interests.

Work Management 48

Work Management Marketing Management Marketing Automation Services Tips 48