Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Porch Group Media

JANUARY 26, 2021

CMOs were least confident in their performance in measuring customer perceptions, emotions and behaviors throughout the customer journey (-0.22). In addition to customer experience, the CMO Survey study also examined other areas such as social media. Teens use these frequently, with 70% using these channels more than once a day.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

6sense

DECEMBER 8, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” The truth is that while the sudden disappearance of in-person events threw our 2020 marketing strategy into a tailspin, it also had some benefits. Right to Reduce Waste.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Marketing Insider Group

OCTOBER 13, 2015

That was the question at hand for a panel that Carlos Hidalgo, president of ANNUITAS hosted at Content Marketing World 2015 in Cleveland with Kathy Button Bell , CMO Emerson , Brian Kardon , CMO, Lattice Engines and Mark Wilson , SVP Marketing, BlackBerry and myself. Change is what business is all about today, not just marketing.

B2B Thought Leadership 100

B2B Thought Leadership CMO Stats B2B Sales 100

6sense

AUGUST 28, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” The truth is that while the sudden disappearance of in-person events threw our 2020 marketing strategy into a tailspin, it also had some benefits. Right to Reduce Waste.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Allocadia

JUNE 7, 2019

According to Forrester , B2B marketing executives are not in denial. There is often no line of sight into what is spent along each stage, instead subjective evaluation of spend after invoices are received, a process largely dependent upon guesswork. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

According to Forrester , B2B marketing executives are not in denial. There is often no line of sight into what is spent along each stage, instead subjective evaluation of spend after invoices are received, a process largely dependent upon guesswork. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Adobe Experience Cloud Blog

MAY 23, 2012

To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. This presentation is guaranteed to have a ton of stats. Lori defines L2RM as a set of integrated processes, goals, and metrics that frame marketing practices from lead generation to sales close.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Terminus

MAY 24, 2017

No matter how much the CMO or the marketing team wants to do ABM, if the CEO isn’t bought into shifting from traditional lead-based metrics, then “account-based whatever” just isn’t happening. A good CMO could demonstrate how a handful of those leads ended up becoming customers. But is your CEO on board?

Account Based Marketing 22

Account Based Marketing Lead Ranking Marketing Qualified Leads B2B Thought Leadership 22

Vidyard

APRIL 6, 2015

As Mark put it, “Those who can innovate quickly on integrating the sales, marketing and service processes will win. Franco talked about the creative process, and reinforced the need for collaboration, and teamwork to build a compelling story. Those who don’t, won’t.”

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Tune and refine the buying process. There are a couple of things you need to do to make this metric viable: • Map your prospects’ buying process (personas and segmentation will help). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

LeadsRX

JULY 19, 2021

Mid- and senior-level marketing managers couldn’t possibly go to their CMO – who in turn needs to convince the CFO, CRO and CEO – asking for more precious marketing dollars to spend to promote the business. Most respondents (54%) also find outdated data collection or tagging processes to be a top challenge for their teams.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. ” The goal of each presale engagement should be to create content that will really make a difference in your prospect’s buying process. Walk with them through the buying process. MarketingSherpa.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Online Marketing Institute

AUGUST 14, 2011

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). I really don’t see this as a tough thing to solve. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

KoMarketing Associates

JANUARY 18, 2018

If you haven’t already, take a deeper look at your content creation process, as well as your overall strategy, to see where improvements can be made. The CMO Survey Highlights and Insights Report ” offered direct insight into the marketing budgets of B2B product and service companies. Social Media. Customer Experience.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Martech

NOVEMBER 3, 2021

Out of that total spend, as reported by Forrester Research , companies devote an average of half of their marketing budget to online strategies, such as SEO, direct email, social media, and data analytics. According to the 2021 CMO Survey , nearly 74% of companies invest in SEO. Sample SEO budget breakdown.

Budget Programs 114

Budget Programs Spending Paid Search Agency Marketing Budget 114

Strategic-IC

OCTOBER 12, 2021

To refine a clear picture of your ICP and tier your accounts; involve Marketing, Sales, and Customer Service/Customer Success teams in the process for the bigger picture. Marketers strongly agree that personalized content (56%) and advanced data management (43%) are key to ABM success ( Forrester ). ABM for SaaS: A perfect match.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Hubspot

AUGUST 27, 2012

HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. Source: Gartner ) Tweet This Stat! so we can solve them!

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Convince & Convert

FEBRUARY 23, 2012

Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role of the salesperson changed because of social media?). What do we have for this week’s Social Media Stat of the Week, Eric? Listen Now. I think it was Jim Tobin that tweeted it.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Metadata

FEBRUARY 22, 2021

That fits in [stats] of how your business goes and getting the timing right on hiring and planning versus in a existing category, there’s often this mythical spreadsheet of, every sales rep generates as much as bookings. I think our one big compelling point, we’ve been working [Forrester] for years. Michel Feaster: Sure.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Online Marketing Institute

OCTOBER 1, 2010

John Bauer In considering baby steps to leverage social sign on and speaking from an IT security/traditional single sign on perspective, it might be helpful to consider social sign on as a "step" in the user authentication process. Plus, building in some checks to the login process should further help keep personal information in sync. "We

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Golden Spiral

NOVEMBER 20, 2020

Mark Whitlock (00:00:00): Welcome to this special video edition of Studio CMO Live. And we're also the host of studio CMO, which you can find on any podcast platform you want. Subscribe the studio, CMO, check out golden spiral marketing.com as well. Tell me about your research process. Anna Grimes. Transcript.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Online Marketing Institute

JUNE 22, 2009

We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

DECEMBER 14, 2016

I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. The stats are all going the direction of mobile and have been going for some time. Nobody gonna do that for a listicle.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62