Hubspot

OCTOBER 9, 2015

Clickthrough rates become obsolete with buy buttons, because the visitor doesn’t need to click to another page to view the product. Buy buttons bring discovery-based e-commerce to mobile via social apps," explained Shopify CMO Craig Miller at this year's INBOUND event. they’re already there.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Terminus

APRIL 27, 2017

Our CMO, Jim Donovan, took over management of both marketing and sales. We’ve found that the clickthrough rates for hot accounts are 2-4x higher. Marketing was taking a 100% lead-based approach, which presented a lot of challenges for our sales team. He is very bought into ABM and advocated for it at the board level.

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertisements 38

Hubspot

OCTOBER 31, 2012

As a benchmark, LinkedIn says clickthrough rates above 0.025% are good. Identify which offers are more identifiable with a CMO versus a CTO, for instance, to see higher returns on your ad spend. There is also a one-time $5 activation fee to get your PPC account set up. Target by job function, seniority, geography, or group interests.

Paid Search Agency 28

Paid Search Agency Linkedin Ads B2B Marketing 28

Terminus

MAY 23, 2019

Whether it’s your CMO, your head of sales, your CEO, or just that curious little reporting angel on your shoulder – we all want proof that our marketing is having an impact. Stakeholders get caught up in terms and definitions and a thousand questions once they start diving in to clickthrough rates and CPM and A/B test results.

Top of Funnel 20

Top of Funnel Sales Qualified Leads CPL Cost per Lead 20

Hubspot

JANUARY 14, 2013

In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012. Do you live to see those open and clickthrough rates climb higher and higher? Building and executing link-building strategies to enhance off-page SEO. 4) Email Marketer. When it comes to email marketing, there's quite a lot of moving parts.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MARCH 22, 2013

You might remember this recent blog article on How to Improve Email Clickthrough Rate by 583% where our CMO Mike Volpe outlined our “congrats on avoiding a sales rep” campaign, for instance: We did that by integrating HubSpot (we use ourselves as an ESP.

Opt-out 28

Opt-out Email Marketing Opt-in Clickthrough 28

Hubspot

DECEMBER 19, 2012

By monitoring data around post engagement, sharing, comments, and clickthrough rates, you'll be able to learn whether the way you're communicating with your networks is the best it can be. Tone - Does your audience respond better to, say, a more casual tone versus a more professional tone? 2) Improve your overall content strategy.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. Headlines often feel subjective -- and truthfully, they are -- but there are some formats you should try out to boost your traffic: Go Negative.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

ViewPoint

MAY 5, 2015

Consider this case study: Email Marketing: 17.36% higher average clickthrough rate in 7 personalized subject line tests. Andy Zimmerman , CMO at Evergage , is a proponent of personalization: The most effective programs for nurturing employ two key tactics: 1. Simply using names in email subject lines can make an impressive difference.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

Aberdeen

JANUARY 22, 2019

Clickthrough rates on digital advertising are notoriously small, to the tune of a fraction of a percentage point. Still, the scale at which ads can be served makes it a numbers game, meaning that anything you can do to improve clickthrough rates can make a big difference. Indeed, it can have a measurable impact on brand awareness.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

Terminus

OCTOBER 30, 2017

Deborah Holstein , CMO at EverString. Using these videos, our reply rates have tripled and our clickthrough rates have increased by an impressive 37%. EverString’s CMO, Deborah Holstein, explained how this works. Get 6-13% clickthrough rates on 1:1 account-based ads. Peter Herbert , VP of Marketing at Terminus.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20

Unbounce

JUNE 6, 2023

I’m Pete Housley , CMO of Unbounce. So we’re seeing more clickthroughs to the landing page than probably any of us had expected. (We’ve also embedded a bunch of the stuff we talk about in the episode—so be sure to scroll either way.) Episode 1: Can You Not? [00:00:00] 00:00:00] Pete: Hey marketers! We’re running three ads.

Paid Content 52

Paid Content Paid Search Agency Campaigns Ad Building 52

Televerde

NOVEMBER 26, 2019

Ad clickthrough rate. The bottom line is this: don’t neglect the valuable data that lies in customer retention. 70% of companies say it’s easier to retain a customer than to acquire a new one. Overall Engagement. How engaged are your prospects? Look at things such as. Website visitors. Video & blog views. Email engagement.

Multi-Touch Attribution 52

Multi-Touch Attribution Top of Funnel Sales Qualified Leads Multi-Channel 52

Hubspot

FEBRUARY 15, 2013

A marketer who is skilled at using data -- whether you're entry-level or a CMO -- is a powerful force. 10) Call-to-Action Clickthrough Rate. Having data at your side will help you make smart decisions, suggest fast changes when necessary, and find opportunities for different marketing channels and teams to work together.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Paid Content Work Management 28

Hubspot

NOVEMBER 3, 2016

No but seriously, whether it’s HubSpot’s Austin Knight, CMO Kipp Bodnar, or Copyhackers Joanna Wiebe, the sentiments have been the same on Website Throwdown: carousels aka “sliders” have got to go. Lesson #6: Avoid carousels and sliders. If you're considering a slide or website carousel, click here. Need help saying more with less?

Advertising Agencies 28

Advertising Agencies Paid Search Agency Marketing Websites Conversion 28

Hubspot

JUNE 19, 2014

CMO: Chief Marketing Officer. A CMO''s skill set is rooted in marketing fundamentals but expands into personnel development, quantitative analysis, and strategic thinking. Learn more about what it takes to be a CMO here. CTR: Clickthrough Rate. CLTV: Customer Lifetime Value (See LTV). CMS: Content Management System.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Brandpoint

JUNE 24, 2021

CMO: Chief Marketing Officer. At the top of a company’s marketing team is the CMO. The CMO’s ultimate goal is to increase revenue and sales through leading successful marketing efforts and campaigns. CTR: Clickthrough Rate. This is the ratio of how often people click your ad after viewing it.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

SWZD

JULY 1, 2019

I was CMO at Brainshark at the time and recognized that people were opening emails less and less. Let’s run it for a period of time, and we will see which yields more clickthroughs or downloads. Typically, it is the CMO who is often the main buyer or champion of our platform.

Personalization 48

Personalization Enterprise Management CMS Development Marketing Automation Services 48

Vidyard

JULY 9, 2020

Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. Andy Crestondina Orbit Media CMO. Top Email Marketing Tools for Startups.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Anything Goes Marketing

FEBRUARY 21, 2009

I've found that autorepsonders can have open rates that can achieve greater that 80% open rates and clickthrough rates in the 20-30% range which blow industry averages out of the ball park. If the registrant is new to your system, have a generic signature that perhaps is from your CMO or a known figure within your organization.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100

Hubspot

JULY 21, 2015

For what it's worth, HubSpot's CMO recommends the latter : "T he best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. At this stage of growth, there's likely a CMO or other head of marketing to whom all these employees report. Long-form/premium content: One employee.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Vidyard

JULY 10, 2020

Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. Test things like personalization, emojis, memes, subject lines, button colors, etc.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Martech Advisor

OCTOBER 25, 2019

We reached out to CMOs and industry experts to talk about their deepest, darkest fears and nightmares. Let’s step into their shoes and understand more about the world of a CMO. Leela Srinivasan, CMO, SurveyMonkey. Irina Kovalenko, CMO, SmartyAds. Nina McIntyre, CMO, ETQ. Creating a Customer-Centric Culture.

Marketing AI 77

Marketing AI Work Management Marketing Management Planning 77

Hubspot

FEBRUARY 11, 2013

Because your blog titles are primarily what show up in channels like search engines and social media, putting the time into writing exceptional blog titles is critical for attracting clickthroughs. You'll increase your clickthrough rate! Insert evil, maniacal laughter here.]. Otherwise, you might scare people off !

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28