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Email marketing is dying: 3 actions to help it survive (and thrive)

Martech

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Instead, marketers need to send better emails.

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Apple’s New Mail Privacy Protection: Good or Bad for B2B Marketers?

Navigate the Channel

Change is one thing B2B marketers can count on. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. This impacts how open rates are counted. How Does Apple Mail Privacy Protection Affect B2B Email Marketing?

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How to Write Effective Email Subject Lines

FMG Suite

Email marketing is one of the most potent weapons in the battle to find more clients. Some researchers have attributed a 3800% ROI for email marketing. One of the most challenging aspects of email marketing comes when you realize not enough people are even opening the messages you send.

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7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]

Hubspot

When it comes to email marketing, there's no denying how powerful this channel can be. Discover the key features you should find in a bulk email service and the top providers in the market. The first question you should ask is, " Is our brand investing in email marketing this quarter/year? ". Unique clicks. Bounce rate.

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Is Facebook Messenger the New Email? 3 Experiments to Find Out

Hubspot

Let’s just come out with it: Email is becoming less effective for marketers. Just think about your own inbox -- how many marketing emails are you subscribed to that you delete without opening? The Facebook Messenger broadcasts had an average open rate of 80% and average CTR of 13%. We thought so. 2) Real time NPS.

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How to Boost Open Rates with Better Email Subject Lines

Sharpspring

Part 1: How to Boost Your Open Rate with Better Email Subject Lines. How subject lines, preheader text, and the From field can convince recipients to click. All the brilliant email designs and persuasive copy in the world matter little if your audience doesn’t open your emails. Also, they can trigger spam filters.)

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Why People Are Ignoring Your Emails [New Ebook]

Hubspot

Question about [recent trigger event]. But recent data from the 2014 Email Open Rates Report shows something slightly surprising. But the worst days for open rates are Monday and Tuesday. However, the open rate gradually increases over the course of the week and then spikes on Saturday and Sunday.