Hubspot

JUNE 29, 2017

Let’s just come out with it: Email is becoming less effective for marketers. Just think about your own inbox -- how many marketing emails are you subscribed to that you delete without opening? The Facebook Messenger broadcasts had an average open rate of 80% and average CTR of 13%. We thought so.

Facebook 78

Facebook Broadcasting Click Rate Case Studies 78

Hubspot

NOVEMBER 22, 2014

Question about [recent trigger event]. But recent data from the 2014 Email Open Rates Report shows something slightly surprising. But the worst days for open rates are Monday and Tuesday. However, the open rate gradually increases over the course of the week and then spikes on Saturday and Sunday.

Clickthrough 28

Clickthrough CTR Open Rate Lead Nurturing 28

Hubspot

JUNE 2, 2014

For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. Will people open this email? So as a marketer, you''ve got a lot to compete with.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. 1) Email clickthrough rates dropped to 4.4% 6) Open rates for triggered emails hit 49.8%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Sharpspring

SEPTEMBER 16, 2021

It can take a lot of trial and error to get your email marketing strategy delivering the results you want. However, these are the creative and logistical aspects of email marketing. Common coding and formatting problems that can trigger spam filters include: Too many different colors and fonts. Email Campaign Best Practices.

Email Campaigns 104

Email Campaigns Campaigns Optimization Clickthrough 104

Hubspot

OCTOBER 18, 2012

In our Introduction to Email Marketing ebook, we discussed that there are several different types of marketing emails you can send to your contacts. All of these different options have their purposes, yet many marketers overlook a particular type of email that tends to get a lot of traction -- the transactional email.

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. That represents a compound annual growth rate of 13.7% For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. billion in 2020 to $14.9

Marketing Automation Services 140

Marketing Automation Services Enterprise Management Work Management Marketing Management 140

Hubspot

OCTOBER 25, 2012

In terms of digital marketing channels, email marketing is one of the oldest. More than a decade counts as a long time in digital marketing, you know. But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. And nobody wants that.

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. And then, when someone actually opens your email, they don't actually click through. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. Email marketing is hard.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. What are some advantages and disadvantages of these areas of emphasis in email marketing? Loren McDonald : Email marketing is not “either-or.”

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. million users trust our marketing expertise. These tips will help you get more email opens, improve subscriber engagement, and make more sales.

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Hubspot

JANUARY 7, 2013

That’s why we’re going to suggest a new year's resolution for you: fix one of these 4 damaged relationships in your marketing strategy. Is your sales team upset with your marketing team for sending them subpar leads? It’s tough being a marketer when you have to manage so many relationships internally, externally, online, and offline.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Atomic Reach

APRIL 2, 2019

What are the content marketing statistics that matter? How can you convince your team, let alone your boss that content marketing is worth the investment? Content Marketing has a host of benefits and is definitely worth the time and effort. So, below are categories of game-changing statistics that every marketer should know.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

JUNE 12, 2013

Planning email marketing campaigns can be, well, a pain. I understand (even as an inbound marketer ) how tempting it can be to take the easy way out. So I turned to some of the best email marketing experts I know to get insight into the tips and tricks they''re using to make email marketing awesome and as pain-free as possible.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Hubspot

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email isn’t dead.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Convert

JANUARY 31, 2022

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Atomic Reach

APRIL 12, 2019

For many, digital marketing trends can feel like “a flavour of the week” event. From Instagram stories to marketing automation and machine learning, the channel that represents the newest and most powerful trend in digital marketing can change. Demographic Email Marketing Data. Email Marketing ROI. Source ).

Statistics 110

Statistics Paid Content Email Marketing Planning 110

Hubspot

JULY 21, 2014

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. And if you''re a fellow email marketer, I''m sure you know all too well what I mean. Email marketing is hard.

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28

LEADership

OCTOBER 14, 2016

Though social media is a useful tool that is increasingly gaining importance when it comes to digital marketing, there is no guarantee that all of your customers will have a Facebook, Snapchat, or Twitter account. Still not convinced that email marketing is the way to go? Key Stats on Email Marketing: 1.

Stats 40

Stats Email Marketing Planning Marketing Automation Services 40

Hubspot

SEPTEMBER 23, 2013

So as marketer, you''ve got a lot to compete with. Use language and messaging that they are familiar with and excited about, and start to watch your open rates skyrocket. Include their first names (it could increase clickthrough rates ), or even add something about their specific location. 9) Avoid SPAM triggers.

Clickthrough 28

Clickthrough CAN-SPAM Click Rate Urgency Marketing 28

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65