ClearVoice
AUGUST 28, 2023
They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.
Martech
DECEMBER 13, 2023
He also has one of the more unusual and interesting career paths of any marketing SME I’ve ever spoken to. He is now president of The Krehbiel Group, a digital consultancy that solves technology, strategy, operations and process problems for publishers. Q: Did you start out wanting to be in marketing? I didn’t know how to write.
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Seismic
OCTOBER 27, 2020
In a recent webinar with The SME forum, Kevin Stoddard of Stoddard Financial, Hazem Gamal of The SME Forum, and Seismic’s own, and former AMG CMO, Bill Finnegan discussed how financial organizations are Building Trust with Clients in a Digital World. We’ll show how our financial services clients build better experiences.
Aberdeen
JULY 1, 2019
How Are the Best-in-Class Recruiting Top Talent? Aberdeen has found that Best-in-Class companies are 74% more likely than All Others (40% vs. 23%) to develop tighter internal integrations between their internal talent acquisition ecosystem and the one that supports talent acquisition. The Best-in-Class are also 4.1x
The Mx Group
MAY 9, 2018
Like I said earlier, SMEs smell marketing just like your audience does, so ideally their copywriter partners understand this and commit to learning the language and conveying a compelling story that resonates with savvy B2B buyers. We can help engage your SMEs in the right ways. Give them a structure.
Marketing Interactions
OCTOBER 5, 2022
Considering only 18% of companies rate their customer experience as excellent (best in class), improving retention programs can help you transform your customer relationships—and your revenue growth. Your account manager and SME are the moderators there to help draw out the value scenario and answer questions that may arise.
Content4Demand
NOVEMBER 6, 2018
If you interview an SME, consider writing the blog post as a Q&A that includes your questions and the interviewee’s answers. If you took a writing class in college, you probably learned tips on how to make your writing interesting and keep writing through writer’s block. Conduct SME interviews and additional research.
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