Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing.

Social Media 82

Social Media Media B2B Advertising Agencies 82

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. Social media has become a staple of every marketer’s toolbox, and it is a key component to the success of B2B startups. Reaches Your Key Decision-Makers Social media can be an effective marketing platform and a go-to for receiving news.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Marketing Insider Group

MARCH 18, 2021

Billions of people around the world are on at least one social platform. based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. In this blog, we discuss six tips for establishing a social media strategy built for success. Define Buyer Personas.

Social Media 359

Social Media Work Management Webinar Metrics Social Marketing 359

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. All your ads can perform well, actually.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Social listening can help them learn if it’s an isolated post or requires deeper investigation.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

The Lead Agency

FEBRUARY 12, 2023

Social media platforms are flooded with new content each day. In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence? Take your B2B social media marketing up a notch with these six content ideas.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Buffer

JUNE 8, 2022

One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. This is especially the case for UK-based gifting company Letterbox Gifts. One of the most important features we use is Buffer’s social media calendar. Tip 1: Get the timing right.

Case Study 75

Case Study Case Studies Social Media Planning 75

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Spiralytics

NOVEMBER 7, 2022

Social media is increasingly becoming a necessity in everyday life. Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others.

Social Media 118

Social Media Tips Media Privacy 118

Biznology

AUGUST 8, 2016

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. Social Media Examiner ). This means monitoring media not just from traditional publishers, but on the great majority of social sites too.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”. So we will cover a step-by-step process that will enable you to create your social media management proposal from scratch.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

BOP Design

APRIL 26, 2022

In the social media world, creating a campaign for B2B brands can be a challenge. Let’s take a look at a few B2B brands that created clever campaigns on social media to engage with their audiences. It also demonstrates specific use cases and the benefits to businesses. Read more: Should My Company Use Social Media?

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Are you ready? Let’s begin! Table of Contents 1.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Convince & Convert

NOVEMBER 15, 2011

The two most important words in social media should be “so what?” Tom was referring to data-dredging and the spate of statistical “best practices” that bubble up in social media like something in Jed Clampett’s back yard. The Recalcitrant Social Media Cheerleader. Point Less.

Case Studies 139

Case Studies Case Study Social Media Studies 139

ClearVoice

AUGUST 9, 2021

As a freelancer or client manager, you have clear intentions for your social media presence. While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. Social Media Marketing #contentmarketing Click To Tweet.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Navigate the Channel

MAY 22, 2023

Nearly 20 years after Mark Zuckerberg brought the world Facebook, most businesses and companies recognize the value of a consistent presence on social media. Even if you understand some of social media’s value to your business, if you plan and create your own social media content, you may struggle with consistency.

Social Media 65

Social Media Planning Tips Media 65

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. We decided to begin by optimizing their website and implementing a blog and social media marketing. Then we did the social media implementation in phases.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

KoMarketing Associates

MAY 15, 2018

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. Long known for its quality computers, Dell started an employee program called “ Social Media University ” to teach employees how to promote the brand online through social media posts.

Case Study 146

Case Study Case Studies Activities Studies 146

Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. McDonald’s used social media to give away products related to the commercials they aired throughout the game. It was important for McDonald’s to have the ability to respond immediately to consumers and actively monitor social media trends in real time.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

sagefrog

NOVEMBER 6, 2023

To help you get started, we’ve put together our top 7 social media marketing tips for beginners that promote audience engagement, introduce efficiencies into your workflow, and help generate more leads and sales. Dedicate Time for Daily Maintenance Full-time social media management demands daily dedication.

Social Media 52

Social Media Social Marketing Planning Tips 52

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 12 solid video content ideas to bolster your social media presence: 1. Mini Case Study. These metrics eventually yield results with lead generation and sales.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1.

Paid Search Agency 98

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 98

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work.

Social Media 106

Social Media Consulting Media Work Management 106

Marketing Insider Group

FEBRUARY 8, 2018

Regular Joes rejoiced over the idea of a less cluttered social media experience that shows them only the stuff they really want. The post Facebook News Feed Case Study: Maybe the Sky Isn’t Falling After All appeared first on Marketing Insider Group. Meanwhile, in offices […].

Case Study 202

Case Study Case Studies Studies Facebook 202

KoMarketing Associates

JUNE 18, 2019

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs. a purchase. Don’t just state results without explaining how the customer got there.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Brandpoint

MAY 5, 2023

Social media has become an integral part of our lives and businesses alike. In the past, manufacturing companies may have viewed social media as irrelevant to their industry. However, that is no longer the case. However, that is no longer the case. With over 4.2 With over 4.2

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Biznology

MARCH 9, 2017

The case study companies include Zappos, McDonald’s, and U.S. Rob is on the MBA faculty of Rutgers Business School, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. The post 10 Inspiring Case Studies of Digital Transformation appeared first on Biznology.

Case Study 120

Case Study Case Studies Digital Transformation Studies 120

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

EveryoneSocial

MAY 11, 2021

Nearly 90% of companies use social media for business, but only half of the workers say their companies have social media rules for employees, according to a Pew Research poll. With almost 4 billion people using social media worldwide though, it’s increasingly important for companies to have an official social policy.

Social Media 116

Social Media Rules Media Guidelines 116

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Convince & Convert

MAY 2, 2012

She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. There was a lot of media coverage at the local level, like this contest article in a Youngstown, OH newspaper. Social Media for Social Good – A Bright Future.

Case Study 121

Case Study Case Studies Social Media Studies 121