Biznology

DECEMBER 28, 2016

Since digital transformation doesn’t happen overnight, it also doesn’t hurt to show short-term wins along the way. Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Allocadia

MAY 23, 2023

Additionally, we’ve had record-setting quarters in terms of total pipeline contribution, despite budgets not going up. Additionally, we’ve had record-setting quarters in terms of total pipeline contribution, despite budgets not going up. “We’ve more than doubled our pipeline-to-spend ratio.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. Key takeaways So what can we learn from this case study? Get MarTech! In your inbox.

Case Studies 97

Case Studies Case Study Studies Buy 97

Lake One

OCTOBER 11, 2023

Recently, they’ve been coming to terms with how customers’ expectations have changed in scope. ServiceMax: A Study in Website Functionality ServiceMax makes field technology for infrastructure producers. The post AI in B2B Sales and Marketing: Uses and Case Studies appeared first on Lake One ®.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Search Engine Journal

MARCH 31, 2022

Being present on brand terms remains incredibly important. Case Study] appeared first on Search Engine Journal. Here's what you can do with brand search to cater to different audiences in a cost-effective manner. The post Are Brand Keywords Valuable For Every Audience?

Case Study 88

Case Study Case Studies Keywords Studies 88

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Martech

JANUARY 13, 2022

Aside from sharing communication from Google on the importance of search from a business perspective, marketers can look for case studies from reputable organizations to encourage search prioritization. Search drives roughly 50% of website traffic on average, according to a study on SimilarWeb data by Growth Badger. What is SEO?

Search Marketing 144

Search Marketing Marketing & Strategy Marketing Strategy Ad Building 144

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing. We’ve got some real-life case studies that can help you understand how e-commerce marketing has worked for other brands. Golf Avenue .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. To build this library, you'll need case study interview questions that will surface valuable details and insights. The following list of 100 case study interview questions will help you build a narrative using the “ Problem - Agitate - Solve ” method.

Case Studies 96

Case Studies Case Study Studies Work Management 96

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

SEMrush

DECEMBER 31, 1969

Learn more about the test result from the most recent case study published by SplitSignal: replacing “Side Effects: Common, Severe, Long Term” with “Side Effects: What are they?” in the title tag of a medication site.

Case Study 52

Case Study Case Studies Tagging Effectiveness 52

Velocity Partners

JULY 5, 2023

Sugar rush leads happen when instant gratification takes precedence over long term strategy. Sugar rush leads happen when sales and marketing both separately pursue short term tactics in the name of quickly building new revenue. Organic socials You can generate short-term campaign leads that are willing to talk to sales.

Sales Qualified Leads 81

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 81

Adobe Experience Cloud Blog

DECEMBER 5, 2018

Marketers approach long-term planning armed with data and strategic frameworks. Business school classes are filled with cases and proactive approaches for long-term decision-making. Alternatively, short-term marketing decisions must be made quickly to react to barriers, competitive threats , and opportunities.

Tactics 134

Tactics Planning Paid Search Agency Urgency Marketing 134

OutboundView

JANUARY 19, 2024

Often, there’s a lack of optimization in terms of quality control, data management, and technology for effective calling. Quick Case Study A client of ours ramped up to 6 full-time internal SDRs and an SDR manager over a six-month period. They bought Outreach, Zoominfo, and Sales Navigator as a part of this ramp-up.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey. Originally written on March 17, 2017.

Case Study 58

Case Study Case Studies Studies Work Management 58

Biznology

AUGUST 8, 2016

Here are 12 inspiring social media monitoring case studies. CISCO : Tracked ongoing topics, trends, and sentiment to support short-term listening goals such as a launching a new business initiative. Nestlé Purina increased the impact of its paid search investment by aligning search terms with customer interest.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies. However, if you do it right, this is not the case anymore.

Case Studies 73

Case Studies Case Study Studies SEO 73

ClearVoice

JANUARY 25, 2019

A case study is an valuable content asset that mature marketing organizations should develop for use in the sales cycle. To create an exemplary case study, you need to clearly define expectations, determine key client-side contributors, and establish an approval process with your customer.

Case Study 77

Case Study Case Studies Template Studies 77

Allocadia

APRIL 2, 2019

Additionally, we’ve had record-setting quarters in terms of total pipeline contribution, despite budgets not going up. Additionally, we’ve had record-setting quarters in terms of total pipeline contribution, despite budgets not going up. “We’ve more than doubled our pipeline-to-spend ratio.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. In terms of results, Vidal explained that while it’s difficult to attribute their results to one tool, Medallia makes it easier for T-Mobile’s Team of Experts to deliver high quality customer service.

Case Study 74

Case Study Case Studies Studies SMS 74

Vision Edge Marketing

APRIL 16, 2024

When coupled with the principles of advantageous excellence (AdvEx), digital transformation becomes a catalyst for continuous improvement, agility, and long-term success. This was the case for Coca-Cola Bottling Co. A study by Accenture found companies that employ data-driven decisions experience a 30% growth rate.

Digital Transformation 276

Digital Transformation Work Management Terms and Conditions Marketing Management 276

Convince & Convert

NOVEMBER 15, 2011

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification. Now THAT would be a case study.

Case Studies 141

Case Studies Case Study Social Media Studies 141

DealSignal

MARCH 16, 2018

Case Study: How DealSignal Helped a SaaS Company Improve Target Audience Coverage, Increase Conversions. Note: The company’s management considers DealSignal such a competitive advantage that they have asked us to keep their name off the case study! A solution so powerful, we can’t tell you the full story.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Moz

JUNE 29, 2020

We built over 200 links in 12 months, and were ahead of target in terms of individual campaign objectives. A case study. They’re far slower in terms of getting links, but they are doing well.) This graph is the reality of link building campaign execution. and “Is there a link building opportunity in this activity?”.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Moz

JULY 26, 2020

Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., And in either case, people want to know what wins they can report on to their superiors, even in the short-term. Short-term benefits. Long-term benefits.

PR 71

PR Content Marketing Case Studies Content 71

Sword and the Script | B2B

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. These marketing “leaders” are more likely to devote 40% or more of their marketing budget to long-term goals, compared to 25% of the rest of marketing. Try our services.

B2B Marketing 98

B2B Marketing Marketing Budget Advertising Agencies Allocation 98

Biznology

OCTOBER 15, 2015

Timing is critical in branding, and finding a gap in the marketplace that has relevance for unfulfilled, dissatisfied customers (jihadists, in this case), created the perfect conditions for jump-starting a new, powerful movement with a captivating brand image. Here lies the major risk for ISIS. Like this post? Sign up for our emails here.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. We examine those who buy and later become long-term clients.”. My new book will share nine other cases, too. Great approach, isn’t it?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Moz

JUNE 29, 2020

We built over 200 links in 12 months, and were ahead of target in terms of individual campaign objectives. A case study. They’re far slower in terms of getting links, but they are doing well.) This graph is the reality of link building campaign execution. and “Is there a link building opportunity in this activity?”.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

Convince & Convert

APRIL 25, 2024

Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. Case Studies Hold a Lot of Weight E-books are the reigning king of B2B content formats. So why are we talking about case studies? Case studies are silently stacking up the points.

B2B 158

B2B Case Study Case Studies Content 158

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Marketing Insider Group

MARCH 4, 2024

In terms of ads, you can use zero-party data collection as a way to drive more personalization. As ViralGains explains in findings from client case studies on zero-party data , asking questions within ads can improve the consumer-brand bond. study , contextual advertising around the world is expected to rise to $335.1

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Outbrain

DECEMBER 28, 2020

Samsung Case Study. After our successful Click-to-Watch Video case study , Red Bull recently tested our new Carousel Ad format. Red Bull Case Study. With Care by Volvo , customers can decide to rent a Volvo without long term contracts — taxes, insurance, and maintenance costs are all included.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

Marketing Insider Group

JANUARY 31, 2023

Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 281

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 281

Online Marketing Institute

AUGUST 17, 2018

Terms of Service | Privacy Policy Content Marketing Social Media Marketing Brand and Consumer Insights Other Invalid e-mail Weekly updates As published Learn Topics Certifications Series Events Blog About About OMI For Business Pricing Instructors Support Contact Us FAQs ©2023 Tirta, LLC, inc. All rights reserved.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Envy

JULY 31, 2017

While many startups are often tempted by the quick wins, Aqua’s team was clearly looking for a long term marketing strategy and goals from the outset, focusing on market education and setting up well thought-out lead nurturing campaigns. The Winning Strategy. Our strategy included: Inbound Marketing to educate and build awareness.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85