B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

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BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Where to Use Case Studies. Case studies are an important part of your content marketing strategy.

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Lake One

OCTOBER 11, 2023

However, even the best of the best still run up against multiple walls if they don’t have the right support. AI in B2B sales and marketing has made significant strides recently, helping marketers and sales teams narrow down leads, segment customer lists into finer detail, and plan campaigns that speak directly to prospects.

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Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. If they want to start a social media page for a particular aspect of the company’s business—such as product design–they need to get input from the governance team before they set up the page. Some of the world’s most iconic brands have done the same.

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Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

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nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. How to write a Case Study. Why are they important?

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Case Study Case Studies Studies Work Management 52

Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. Consider creating a library of customer stories your sales team can use to share targeted and relevant content with your prospects via your website and sales proposals. How to Ask Your Customer for a Case Study. These email templates will come in handy.

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Case Studies Case Study Studies Work Management 95

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

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Webbiquity

APRIL 19, 2022

Use it to both provide support and industry insight. Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Essentially, case studies are marketing collateral. Any Hubspot case study can serve as a great example to emulate.

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Ideal Customer Profiles Practices Case Study Case Studies 338

OutboundView

JANUARY 19, 2024

SDR teams are expensive and tough to manage. When they’re not, it’s a major pain point felt by AEs, marketing, all the way up to the executive team. In this article, we’ll walk through the changing landscape of how to organize SDR teams when selling to HR to get better results. If so, this article is for you.

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Case Study Case Studies Marketing Qualified Leads Studies 36

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

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SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey. Originally written on March 17, 2017.

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Case Study Case Studies Studies Work Management 58

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

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ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. Medallia is flexible and scalable, enabling T-Mobile teams to respond quickly to changing customer needs and issues. Medallia acted as a partner in this initiative as well. “We

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Case Study Case Studies Studies SMS 74

Moz

JUNE 29, 2020

As digital marketers, we want link building to be: Taken seriously as a tactic which helps support SEO within a business Integrated with other areas to allow for efficiency and wider benefits Fit into the overarching digital strategy of a business Have measurable, consistent results. A case study. All was well.

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Link Building Case Studies Case Study Campaigns 79

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies. However, if you do it right, this is not the case anymore. Twenty-five?

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Case Studies Case Study Studies SEO 73

Act-On

APRIL 29, 2024

That’s exactly how our team structures our lead nurture campaigns here at Act-On. Our intention is that you continue to take a look at Act-On and the other content we have that supports your business. Finding the right lead scoring tools for marketing is business critical for lead generation teams. As Suzy Balk, Sr.

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Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

FMG Suite

MAY 26, 2021

Antoine and his team actively use many of our email and social media marketing tools to stay in touch with clients and prospects. However, disappointed that his website traffic was low, he turned to FMG Suite for SEO support for his financial services firm. The audit resulted in recommending three new pages to add to the website. .

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Case Study Case Studies Copywriting Traffic 52

Vision Edge Marketing

MAY 25, 2021

Or in the case of launches, this work helps any third parties, such as agencies, event planners, understand what you want from the start, reducing rework which helps keeps your costs down. How a Case Study Approach Supports Planning a Product Announcement. This is an excellent aspect to the case study approach.

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Product Paid Search Agency Planning Case Studies 244

Moz

JUNE 29, 2020

As digital marketers, we want link building to be: Taken seriously as a tactic which helps support SEO within a business Integrated with other areas to allow for efficiency and wider benefits Fit into the overarching digital strategy of a business Have measurable, consistent results. A case study. All was well.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

ClickZ

NOVEMBER 5, 2019

kalová, Director of Customer Experience at Kiwi.com, about how Interactions’ conversational AI is helping Kiwi.com improve their customers’ experience while traveling, including managing travel disruptions and crises, while reducing the pressure on their customer service team. Customer experience is managed by multiple teams.

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Case Studies Case Study Work Management Marketing Management 49

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story. Quick Takeaways.

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Paid Search Agency Content Marketing Companies Case Study 321

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Presence of a customer service or outbound sales and marketing team. My new book will share nine other cases, too. Like this post?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Act-On

NOVEMBER 15, 2023

But marketers and sales teams know this isn’t always easy. Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. Research can include customer surveys, sales team interviews, reviewing internal data, and more.

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Sales Cycle Practices Marketing Automation Services Buyer Personas 228

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

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Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 164

Convince & Convert

FEBRUARY 21, 2024

Pretending your teams are not using AI is not an option. Quick wins will help mitigate risks right away while setting a tone that’s supportive of innovation. A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid.

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Training Lead Ranking Phishing Paid Search Agency 155

Webbiquity

FEBRUARY 7, 2023

studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions.

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Storytelling Top of Funnel Content Paid Search Agency 333

Convince & Convert

DECEMBER 5, 2013

Starring the adorably mustached puppet, Harry Mustachio, this visual campaign leveraged humorous videos and imagery to raise awareness and drive Mo’nations – Movember donations in support of men’s health issues like prostate cancer. Created by San Diego-based agency, i.d.e.a., Hope you had a wonderful Movember! Share them in a comment below.

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Case Study Case Studies Studies Paid Search Agency 138

Webbiquity

APRIL 5, 2023

Explain to users how the software will streamline workflows, increase productivity, and improve collaboration to persuade them to support the implementation. Doing so will give you tremendous support when seeking managerial approval for the DAM. Affiliate sales support independent publishing.

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Digital Asset Management Work Management Marketing Management Software 253

Act-On

SEPTEMBER 25, 2023

Integrating your CRM and MAP Sales teams live and die by their CRM. And marketing teams depend on a solid marketing automation platform (MAP) to deliver personalized content at scale. The sales team should be able to see how a potential customer has engaged with content in the past. And by magic, we mean smooth handoffs.)

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Marketing Insider Group

AUGUST 26, 2020

In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. Mark these areas for change.

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Marketing Insider Group

AUGUST 10, 2020

What is the update on the program and what direction has it and your team taken in the interim? A: That was a fun case study. As stated in the case study, the sponsorship of senior leadership at the parent firm has been key to our ability to market to all 300 of their portfolio companies as a market of one.

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Account Based Marketing ABM Work Management Marketing Management 324

SalesGrape

JUNE 5, 2024

Use real-life examples and case studies to support your claims. Case Study: Effective Use of Outbound Calling to Deliver a Value Proposition To illustrate the effectiveness of outbound calling in delivering a value proposition, let’s consider a hypothetical case study of a software company providing a project management tool.

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Marketing Management Allocation Lead Scoring Lead Ranking 59

Moz

JANUARY 26, 2021

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. Tweaks that support technical SEO are perhaps some of the most important changes you can make to see real results. Our strategy.

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Marketing Insider Group

SEPTEMBER 22, 2020

Either way, reinvesting profits back into a business supports the roots of innovation and productivity. Business leaders know they need to bring in new technology or train the team on an alternative way of working. Begin making the case with these most compelling reasons for making the investment in Agile training.

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Training Allocation Customer Satisfaction Work Management 311

Moz

JANUARY 26, 2020

Google featured snippet support documentation. Google explains this category in the following way: "Featured snippets about public interest content — including civic, medical, scientific, and historical issues — should not lack well-established or expert consensus support.". But do we have guidelines from Google to back this up?

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Case Studies Case Study Features Studies 64

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. When your team is structured well, everyone knows who’s accountable for what responsibilities and which roles. But by and large, these are the high-level, functional areas that most B2B marketing departments use when structuring their teams.

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