Porch Group Media

AUGUST 31, 2021

Not Another State of Marketing , 2020) 78% of marketers have seen an increase in email engagement over the last 12 months ( Not Another State of Marketing , 2020) Across all industries, the average email open rate is 19.8%, the click-through rate is 11.3%, and the bounce rate is 9.4%. Two: Personalize Your Communications.

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Sharpspring

AUGUST 26, 2021

Part 1: How to Boost Your Open Rate with Better Email Subject Lines. How subject lines, preheader text, and the From field can convince recipients to click. All the brilliant email designs and persuasive copy in the world matter little if your audience doesn’t open your emails. Subject lines that shout “Open now!”

Open Rate 69

Open Rate Urgency Marketing Click Rate CAN-SPAM 69

Hubspot

JUNE 2, 2014

Will they hit spam? Wouldn''t it be nice to know beforehand if your email would get opened? But you can stack the deck in your favor by following a few best practices for increasing email open rates. But there''s lots of ways you can get creative here. Tip #2: Personalize Your Subject Lines.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

SendX

NOVEMBER 19, 2020

Fortunately, you have the power to control the email bounce rate. Segment your Email Recipients Personalization is critical for the success of your email campaigns, and that is where email segmentation helps. Above all, keep it personalized and interactive. Avoid spamming your emails with links and multiple CTAs.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

Sharpspring

SEPTEMBER 16, 2021

How to refine and test your subject lines, pre-headers, personalization, and more. It can take a lot of trial and error to get your email marketing strategy delivering the results you want. The last thing you want is a scattershot approach, i.e. throwing out everything you can and seeing what sticks. Not necessarily.

Email Campaigns 104

Email Campaigns Campaigns Optimization Clickthrough 104

Hubspot

DECEMBER 14, 2012

1) Email clickthrough rates dropped to 4.4% 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2% Email Performance Trends. from 45.9%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. When it comes to technology, maturity can be a disadvantage.

Marketing Automation Services 138

Marketing Automation Services Enterprise Management Work Management Marketing Management 138

Hubspot

JULY 16, 2018

Emails that include the first name of the recipient in their subject line had a higher clickthrough rate than those that don't. 21% of email recipients report email as Spam, even if they know it isn't - Convince&Convert. 21% of email recipients report email as Spam, even if they know it isn't - Convince&Convert.

Open Rate 101

Open Rate Statistics Clickthrough Click Rate 101

Sprout Social

JUNE 10, 2021

Depending on the tools you use, you can see how each send performed or get metrics per subscriber. With open rates and click rates easily available, you can benchmark your own performance against your industry’s average. Measurable performance : For every email newsletter you send, statistics are generated.

Newsletter 127

Newsletter Email Marketing Effectiveness Planning 127

Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Here are 10 common things we email marketers can all relate to (don’t worry — they’re not all bad), complete with GIFs to make you smile and advice on how to rock your email marketing. Your stomach sinks, and there’s nothing you can do. By Niti Shah.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Sharpspring

NOVEMBER 23, 2021

Also, the majority of consumers across generational lines consider email the most personal marketing channel. As a marketer, your frequency shouldn’t be based on open rates — or even on low unsubscribe rates. Indeed, segmented emails for B2C industries, especially retail, can boost sales when the frequency is increased.

Email Marketing 83

Email Marketing Planning CAN-SPAM Marketing Management 83

Sharpspring

SEPTEMBER 29, 2021

So how can you settle on the sweet spot ? As soon as you push your campaign frequency beyond your audience’s preferences, you risk a plummeting open rate. Or worse, a bunch of spam reports. They were managing the email strategy for a client who enjoyed 50% open rates on their bimonthly campaigns.

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Hubspot

JUNE 21, 2016

But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. In this article, we’ll share 17 strategies that email copywriters can start using right away. Write Like a Person 5. Personalize Your Email Copy 13.

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Hubspot

JUNE 8, 2017

Would gloss over them as spam.". Improve clickthrough rate. And we planned to hit those goals by solving for two problems: Finding a way to provide a more personalized content experience. And clickthrough data revealed that less than 5% of subscribers had visited the subscription preferences page to date.

Email Marketing 73

Email Marketing Hubspot Clickthrough Lead Ranking 73

markempa

AUGUST 19, 2013

I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. So, you can get segmentation or even microsegmentation.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Hubspot

APRIL 6, 2015

When you want to do something but you''re hesitant to act on it, ask the person who thrives on this kind of uncertainty. Prank emails can be a mixed bag for people, so I figured I''d get a range of responses. Only one recipient marked the email as spam. Would it be a good idea to send it to customers and prospects?

Clickthrough 28

Clickthrough Inbound Marketing Click Rate Email Campaigns 28

Hubspot

JULY 31, 2020

Through email, you're able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. Once you determine the purpose of your campaign, you can then create the targets you want to hit. How can this campaign provide value? Use personalization.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

DECEMBER 5, 2012

Luckily, you can sniff them out with analytics. In this post, we'll explain just exactly how you can identify and diagnose the source of those rotten lead nurturing campaigns -- and how you can revive them! Start with the open rate of each email in the workflow. People are inundated with spam.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

AUGUST 9, 2013

Not only is sending emails a great way to communicate with your audience and keep your list warm, but email marketing can (and should!) But in order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. 3) Personalization. 2) Sender Name.

Email Marketing 28

Email Marketing Optimization Clickthrough Click Rate 28

Hubspot

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. It’s not a personal note from an old colleague either. Here are some stats that prove how effective email marketing can be: Email is good for business.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JULY 21, 2014

Sometimes, it can be rough to be an email marketer. Here are 10 common things we email marketers can all relate to (don''t worry -- they''re not all bad), complete with GIFs to make you smile and advice on how to rock your email marketing. 10 Things All Email Marketers Can Relate To. 10 Things All Email Marketers Can Relate To.

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28

BOP Design

APRIL 12, 2021

You’ve taken the time to gather subscribers, to craft the perfect subject line, to include a unique “to” and “from” and to ensure your emails don’t come across as spam. So how do you get your open rates to translate to conversions? Boldness can be achieved through type size, color, placement and background. Animations.

Email Marketing 120

Email Marketing Design B2B Marketing Conversion 120

PureB2B

MARCH 28, 2016

No matter the type or size of the company that you’d like to reach, your content is the thing that can open doors and win relationships (and sales). Conversion rates to purchase are projected to be 17% higher than social media, says eMarketer. For many marketers, email marketing can be a tragic love story.

Email Marketing 62

Email Marketing Webinar Metrics Clickthrough Work Management 62

PureB2B

MARCH 28, 2016

No matter the type or size of the company that you’d like to reach, your content is the thing that can open doors and win relationships (and sales). Conversion rates to purchase are projected to be 17% higher than social media, says eMarketer. For many marketers, email marketing can be a tragic love story.

Email Marketing 62

Email Marketing Webinar Metrics Clickthrough Work Management 62

Hubspot

JULY 27, 2015

If there are broken tags in your HTML, the email provider and users can mark it as spam. HTML emails reduce open rates. One thing that we noticed was that our HTML and plain-text emails were both receiving the same deliverability rate. The results confirmed what we assumed: HTML emails decreased open rates.

Clickthrough 28

Clickthrough Deliverability Open Rate Click Rate 28

Hubspot

SEPTEMBER 23, 2013

With a compelling, can''t-help-but-click-on-this subject line. What are their biggest fears -- and how can you solve them? Use language and messaging that they are familiar with and excited about, and start to watch your open rates skyrocket. 2) Personalization. 9) Avoid SPAM triggers. 7) Brevity.

Clickthrough 28

Clickthrough CAN-SPAM Click Rate Urgency Marketing 28

Vidyard

JULY 9, 2020

If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 Very rarely can you do this through ads alone. They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 Very rarely can you do this through ads alone. They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65