Pepsi, McDonald’s and the latest in digital out-of-home
Martech
OCTOBER 13, 2023
Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. The buzz about “Pepsi 125 Diner” extends beyond the physical space and helps achieve Pepsi’s goal of reaching broader cultural recognition. Programmatic DOOH. Experiential culture.
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