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Pepsi, McDonald’s and the latest in digital out-of-home

Martech

Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. The buzz about “Pepsi 125 Diner” extends beyond the physical space and helps achieve Pepsi’s goal of reaching broader cultural recognition. Programmatic DOOH. Experiential culture.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

The answer is media buyers. That's where media buying comes in. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market.

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Top 15 Advertising Agencies in the Midwest USA

Outgrow

MB created & published a video campaign for Budweiser. The video targeted the nostalgia around the first American descent on the Moon. Furthermore, they sewed some authentic clips of celebration from the first American descent into the video. In addition, they used online platforms for promoting the video. Case Study.

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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

From there, Evans’ hour-a-day plan is laid out, starting with an exploration of the different forms of social content (blogs, video, podcasting etc.). consumer-generated media, touchpoint analysis, measurement and metrics, planning a campaign (ugh, social media campaign ?), Post on Google Buzz.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

He talks about disclosure and openness but I have never seen his &# 60 million&# videos independently verified or helping a client make $5 million dollars in 7 days. I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed.

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A Blogging Style to Call Your Own

Industrial Marketing Today

With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

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TV is Dead – but that’s good news for the Marketer!

Buzz Marketing for Technology

Like an eBay/Home Shopping Network channel or Americas Funniest Home Videos/YouTube edition?? Bottom line – TV becomes much more like the internet (IPTV) but with broadcast programming and ads will be bought and delivered like internet advertising! And just another thought - Can you envision a crossover of web programs to TV?