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Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Here is a process to get you started on the right track. Post on Google Buzz. Tags: Marketing Automation and Demand Generation Alexandre Sagala. Before starting with the execution of lead nurturing campaigns, you need to spend time planning. Ask yourself and answer these questions: Do I understand my buyers’ buying cycle?

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Five Expert Copywriting Tips

Webbiquity

Writing has always been a demanding vocation, but the challenge of producing copy that stands out and compels people to action in today’s environment of sensory overload is uniquely daunting. Post on Google Buzz. Sentences must be short. Ideas must be explicit. Prose must be lucid. SEO As a Copywriting Tool by iMedia Connection.

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Business Blog Writing: Come on, light my fire!

Writing on the Web

It’s an intellectual process in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable. Post on Google Buzz. There are two ways to persuade people. Blog this on Blogger.

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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

These vendors have sophisticated features and processes that can meet the needs of marketing teams in any size organization. Post on Google Buzz. Lauren Carlson is a CRM Market Analyst with Software Advice. FTC Disclosure: Webbiquity has no financial relationship with any of the vendors mentioned in this post. Share this on Bebo.

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How to Sell, Even if You Hate Selling

Webbiquity

The recession dampened demand, while at the same time the emergence of social networking and changes in the buying and hiring processes forever altered the playing field. Changes in demand and technology rendered the old “rules&# of selling consulting services obsolete. Post on Google Buzz. Then things changed.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100
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Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

All that is well and good, and I am sure that they will find and create maps and models and diagnostics and workshops and full-blown strategies, and will capture their markets with prescriptive approaches … that’s what their business models demand. Notable + Quotable: mobile internet use, Digg, the Long Tail, and iPhone apps.