Convince & Convert

FEBRUARY 15, 2010

Today, most companies have separate email marketing and social media departments, and they need to merge (or at least cooperate fully) to eliminate the unfocused, tone-deaf message conflicts that are all-too-common today. Those two areas are a lot more interesting than the devolution of Social Media into direct marketing.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 25, 2010

A new product launch. Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. A write up on a blog.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hubspot

DECEMBER 9, 2011

If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team. Measure social media ROI by analyzing how it performs compared to more established channels or advertising methods. Source: Social Media Today ).

Social Media 28

Social Media Social Marketing Tips Media 28

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Should companies treat customers differently?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. This is when it starts to be fun. Nicely said, Esteban.-=

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. Customers can be won or lost, every second of every day. Plus, it’s like the personal trainer scenario. I can’t miss deadlines, because Amber will kill me.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

APRIL 15, 2010

Previously, content about Kodak products would have been created by the media. Comparisons with other products in the category. When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate?

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MAY 26, 2010

Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Nobody appreciates keyword spam on the social Web.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

AUGUST 11, 2010

On The Road Again If you’re reading this on the day it’s published, me and my family are somewhere between Albuquerque and Oklahoma City , with cars full of kids, the dog, the cat, the snake, the lizard, and 8 cases of wine. All these pine trees are starting to look the same. And my laptop. So, Bloomington it is.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

PR 161

PR Social Media Paid Content Media 161

Sprout Social

JANUARY 30, 2019

All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. First things first: you need to figure out what you want out of social media at large. Maybe it’s more social-savvy customers. And that doesn’t even scratch the surface. Increase brand awareness.

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Convince & Convert

SEPTEMBER 20, 2010

42% learn about products and services via Twitter. 41% provide opinions about products/services. 19% seek customer support. I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 31, 2010

Opening the kimono and giving customers and prospects a better sense of who is part of the company, how that company operates, and what it stands for in a less formal, more spontaneous fashion is doable. Remember, social media makes big companies seem small again. Consumers are discussing products and media.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Contently

JULY 29, 2016

Accenture’s content studio includes a 3,500-square-foot post-production facility where the firm has the ability to cut and edit anything from a 30-second Facebook video to a Super Bowl spot. To develop advertising and marketing creative for its clients. And there are six more studios in the works.

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Paid Search Agency 60

Convince & Convert

AUGUST 26, 2010

You need to be creating custom charts and graphs and ideas that speak directly to the operational realities of each client. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. or engaged in brand reputation management, often on a weekly basis. .

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

MAY 19, 2010

The shift in marketing dollars from traditional advertising mediums to the emerging media available to us via the Internet has more to do with the customers’ behavior than the seller. As consumers of products/services and also marketing content we are also interested in something else — D.I.S.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This isn’t just an issue in social media. I’m calling my publisher!

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Brandpoint

SEPTEMBER 18, 2020

By inspiring the customer, sharing case studies of happy clients, or giving an inside peek to your company culture, you’re promoting authenticity and connecting with your fans in a genuine way. A MAT release is “ a branded, consumer-facing article that is distributed to a network of print and online news publishers.”

Advertising Agencies 156

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 156

Convince & Convert

AUGUST 3, 2010

Like a fussy deconstructed salad at a downtown restaurant with ridiculous unisex bathrooms, Facebook wants us to publish in tiny bursts of words, pictures, videos, and single purpose apps, rather than the page-length containers and complicated databases of yore. Incidentally, this is why Google is so afraid of Facebook.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Like a fussy deconstructed salad at a downtown restaurant with ridiculous unisex bathrooms, Facebook wants us to publish in tiny bursts of words, pictures, videos, and single purpose apps, rather than the page-length containers and complicated databases of yore. Incidentally, this is why Google is so afraid of Facebook.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. Do you know why you don’t get angry when customers call customer service and say all kinds of crazy, depressing stuff about your brand? Your problem isn’t social media negativity.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Hubspot

FEBRUARY 10, 2021

Your competitor releases a new product or service. Then, suddenly, your competitor's product is everywhere. To compete against your competitors, there's one thing you'll need in your wheelhouse: a media kit. How to Make a Media Kit: What to Include. Want your logo and that slick product screenshot to display correctly?

Media 95

Media Examples Press Case Study 95

Martech Advisor

JANUARY 21, 2020

A content management system (CMS) is defined as a software application that enables users to create, edit, publish, and organize website content with little to no programming. With a basic understanding of HTML/CSS, you can tweak these templates and customize them as per your requirements. Let’s dive in! But what are they?

CMS Development 57

CMS Development Digital Asset Management Enterprise Management Work Management 57

Convince & Convert

SEPTEMBER 2, 2010

Even in a recession, our economic productivity continues to climb. And socia media also gives us power over brands in ways we’ve never enjoyed. But predominantly I love social media personally. Getting publisher to agree was different. Every church, ad club, Rotary, Kiwanis, Elk, Moose etc organization in the U.S.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. One, really positive, customer experience sticks like glue.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. We just did it voluntarily. And for what? Interaction.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. Larger space, more interesting companies, and better production overall. I’ll write about that soon. This level of vagary is useless.

Social Media 127

Social Media Media Paid Content Conference 127