Crafting content for the buying cycle
JULY 13, 2018
The different prospects I’m encouraging you to focus on are really the same prospect at different stages of his or her buying journey. Your content should reflect this, perhaps focusing on, “the best lead generation techniques for small business” rather than, say, “using Salesforce and video marketing for lead generation.”. The post Crafting content for the buying cycle appeared first on Biznology. All content is not created equal.