8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation. Ways Businesses can effectively strategize & execute Word of Mouth Marketing (WOMM). rather than buying from those having a rating near the optimum of 5.0 Prologue.

WOMM 40

4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

To optimize your digital marketing strategies for generating high-quality leads and for withstanding your competitors you need to understand the modern digital landscape, it’s evolution, and transcendence. Transcending your inbound lead generation tactics involves working on every aspect of digital marketing, ranging from personalization to campaign designing, & execution, and finally converting the prospecting opportunities into sales. Lead Generation

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. It is capable of generating social media shares & inbound links.

WOMM 40

How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. Using personalization, to streamline sales cycle isn’t something new in a data-driven marketing world. Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Leverage Visual Imaging: Buying from businesses is more of an implicit decision than explicit.

How B2B Marketers can stay close to their Customers

Valasys

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. Effective marketing is difficult to get right.

How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Customer Experience Management (CXM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. Customer experience is the summation of both conscious & subconscious perception of customers of explicit & implicit emotions that they have about a brand – resulting in interactions with your brand during the customer life cycle.

WOMM 40

10 Benefits of Employing a Powerful Content Syndication Strategy

Valasys

The following are the proven benefits of having a sound content syndication strategy: 1) Magnify the ROI from Demand Generation Campaigns : Paid content syndication networks benefit demand generation campaigns. Most content syndication publishers have a range between $20 – $80 Cost Per Lead (CPL). The marketers need to assure that they allow the inline links and an author byline that leads back to the primary domain of a website. Prologue.

WOMM 50

6 Tips to Evolve Your Content Strategy in 2020

Valasys

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). So, the process of lead nurturing is important.

WOMM 43

Top 10 Essential Triggered Email Marketing Campaigns for 2020

Valasys

The extended benefits of triggered email marketing campaigns include: Lead Nurturing Delighting your customers to inspire brand advocacy and positive word-of-mouth-marketing (WOMM) Improvement in Customer Retention Reduced time on sending operational and Repetitive Emails, & Building Brand Equity. Thus, triggered email marketing campaigns help convert more leads into customers by delighting the customers, ensuring better customer experience, and customer success.

How to Build Customer Loyalty with Content Marketing

Valasys

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. Well, this operates on the simple philosophy of optimizing the omnichannel experiences of the customers, even after generating sales conversions. According to Cintell , Companies that exceed the lead & revenue goals were 2.2 Employ Storytelling : Buying is more of an implicit decision.

6 best Marketing and Advertising Campaigns for B2B Businesses

Valasys

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM).

WOMM 43

10 Best B2B Marketing blogs for Entrepreneurs

Valasys

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. Valasys Media : Valasys Media a globally acclaimed company that assists B2B clients with an array of tailored services such as lead generation , account-based marketing , lead nurturing , event promotion services , list building services & content syndication services to help marketers optimize their core bottom-line endeavors.

WOMM 43

Top Facebook Ad ideas for B2B SaaS Businesses

Valasys

B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation. Invest in Visual Storytelling using Facebook Ads: For generating the top Facebook Ad ideas for B2B businesses, the companies will require to think outside the box.

WOMM 43

How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). As the researching habits of the buying prospects have evolved, they have started using diverse platforms for research. He added that because of the customers switching on to the cloud-based platforms, piles of transactional data is generated.

How to Optimize the Cost of B2B Marketing

Valasys

B2B buying has always been a tricky proposition. According to a report published in CMO by Abode, it was deduced that 90% of the B2B buyers now loop back to the sales funnel & recap at least one or even more tasks in their individual buyer’s cycle. If the cost can be entirely removed from the current or future spendings, it can lead to saving huge bucks, which, in turn, can be invested in more meaningful campaigns or marketing initiatives that make more sense. .

ROMI 40

5 Imperatives of B2B Content Marketing

Valasys

The marketers need to optimize the return on their marketing investments (ROMI) to generate maximum business profitability. At the end of the day, the content marketing endeavors of the B2B marketers should be highly focused on targeting the relevant personas so that they generate an ample amount of website conversions. The pain points of the prospects should be specifically addressed at each step of their buying cycles. Prologue.

ROMI 40

Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both

Valasys

Modern B2B marketers need to have omnichannel marketing strategies- to attract, engage & convert buyers and also require staying focused on demand generation technics & on building growing lead pools. While integrating the inbound marketing endeavors across the various departments in a company is important, it is also important for businesses to have growth hackers to enhance their lead generation efforts. Prologue.

WOMM 43

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. It attracts & engages a higher quantity of customers & helps in creating quality leads which expedite the conversions. Prelude: B2B marketing is an ever-evolving field.

ROMI 43

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers

Valasys

Undoubtedly the realm of B2B content marketing is not only fiercely competitive but is also filled with a lot of challenges including optimizing the niche technology & targeting, streamlining the long buying cycles of the prospects & standing out in a market studded with the same high-volume keywords. Highly qualified leads can be generated using a viral content strategy. How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. Prelude.

Viral 40