Martech
MAY 10, 2022
Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I That’s true of our space too.
Act-On
SEPTEMBER 24, 2023
She narrows potential options by visiting provider websites, reading third-party reviews, talking with peers, and possibly attending trade shows to check out solutions in person. At this point, she might search for lower funnel keywords such as “How to buy a marketing automation solution” or “What to look for in a marketing automation demo.”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
FEBRUARY 12, 2019
B2B marketers have a lot of challenges their B2C peers rarely have to deal with. Other research, like studies done by the Content Marketing Institute and Marketing Profs, found that B2B marketers have adopted marketing automation far more than their B2C peers. These challenges aren’t trivial or easily overcome, either.
Everything Technology Marketing
APRIL 8, 2010
In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. Customers are are in the driver’s seat today. And today’s customers are busier than ever.
BOP Design
JANUARY 29, 2018
The Sales Cycle Is Longer. For many B2B companies, the sales cycle is often 6 weeks to a year. This longer sales cycle is due to a variety of reasons: The product or service is complex or has a lot of moving parts. It requires extensive research and comparisons. we understand their confusion.
The ROI Guy
NOVEMBER 29, 2010
Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.
The ROI Guy
NOVEMBER 18, 2010
Some pivot points could include: Persona (the particular targeted buyer segment the content aims to address) Type of content (opportunity, technical, business case, competitive comparison, testimonial / reference, etc.) Today’s buyers face several unique challenges that make content marketing ever more important to the successful vendor.
Expert insights. Personalized for you.
98 
Let's personalize your content