Personalized Buyer Journeys: What They Are and How To Create Them
6sense
JANUARY 3, 2022
Personalized buyer journeys aren’t just for B2C shopping experiences anymore. These days, more than half of B2B buyers expect personalized engagement from sellers, up from 49% just two years ago. But despite all the signs, 42% of B2B marketers aren’t fully personalizing their marketing efforts. This means….
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