Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Write case studies, eBooks, white papers, etc. Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

NuSpark Consulting

DECEMBER 5, 2011

B- Buyer Personas. Its one thing to know the demographics of your target audience; but it’s another thing to understand what makes your prospects make business decisions to purchase; the pain points; business needs; drivers; purchase cycles. By optimizing website and landing page traffic; conversion lifts will increase.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Valasys

SEPTEMBER 10, 2019

Not only that, the brands need to provide seamlessly excellent users’ experiences (UX) to their customers at each stage of their buying cycles, across omnichannel & also need to provide them with exemplary after-sales services to delight them, & to inspire the positive words to complement the marketing endeavors.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Hubspot

NOVEMBER 7, 2012

Product marketers typically create that more bottom-of-the-funnel content that caters to prospects who are closer to the purchase stage in the buying cycle. 4) Customer Success Stories/Case Studies. Case studies that highlight the success of your current customers are an extremely powerful product marketing tool.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

MARCH 14, 2012

If you have even just a general baseline of marketing offers, you can re-work this very content to suit the needs of your various marketing personas and segments, saving you a lot more time and effort than crafting brand new content from scratch. Identify Your Personas. Here's how to do it right. And so on and so forth. Make sense?

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

Single Grain

NOVEMBER 29, 2019

Nowadays, most e-commerce sites present personalized product recommendations to their customers after gathering data via marketing automation software. Marketing automation offers a single platform to automate many tasks and workflows at every stage of the buying cycle, such as: Sending emails to a list of qualified prospects.

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 78% of B2B buyers use case studies when researching purchases - DemandGen. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Circle Studio

SEPTEMBER 6, 2018

Content is useful for attracting prospects and generating and nurturing leads as they move through the stages of the buying cycle, but you shouldn’t stop at business development and sales. They’re interested in reading case studies and testimonials, and are much more interested in sitting through a presentation.

Ideal Customer Profiles 60

Ideal Customer Profiles Top of Funnel Cross-Selling Marketing Proposals 60

ANNUITAS

FEBRUARY 20, 2014

To develop a basic strategy, you need to think about who your buyers are (because B2B purchases involve many different buyers), how they consume information, when they consume information in the buying cycle, what they actually like to read (or watch, or listen to), and why they consume information. Then keep writing.

Eloqua 100

Eloqua Content Buyer Personas Buying Cycle 100

Ambal's Amusings

AUGUST 27, 2009

” Here are some great ways to use demand generation content to set yourself up as a thought leader in your industry: Create a Case study on how yours or other companies used a product to improve their business process. Or ask whether your salespeople can meet with their decision team to present customized proposals or quotations.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Hubspot

SEPTEMBER 27, 2012

First, get to know your buyer personas. If you don't know who your buyer persona is yet, reference this blog post that tells you exactly how to research and compile your buyer personas. When they fall into that part of the buying cycle, it's not "non-inboundy" to expose product content to your leads.

Top of Funnel 28

Top of Funnel Product Salesforce.com Buyer Personas 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

CK’s B2B Blog , September 20, 2010 Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. Buyer Insight. Buyer Personas. or spread all over the globe.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

DECEMBER 16, 2013

How does it appeal to that persona?". Interviewing your prospects and customers and developing buyer personas are great ways to identify topics and areas that appeal to your buyers. Our State of Inbound Marketing Report and this customizable presentation offer a great place to start. Case Studies.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

accelerate agency

FEBRUARY 26, 2023

We’ll also present 24 different options, and explain why accelerate agency does it best. They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. However, SaaS and B2B buyers often prefer access to software earlier in the buying cycle.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

We’ll also present 24 different options, and explain why accelerate agency does it best. They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. However, SaaS and B2B buyers often prefer access to software earlier in the buying cycle.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

We’ll also present 24 different options, and explain why accelerate agency does it best. They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. However, SaaS and B2B buyers often prefer access to software earlier in the buying cycle.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Ambal's Amusings

NOVEMBER 23, 2010

Gender: provides guidance as to whether you should include a case study in your white paper. Male readers tend to prefer facts and statistics to backup solution claims, while female readers tend to prefer case studies and real life examples to reinforce solution advantages and business concepts.

Paper 100

Paper Work Management Marketing Management SME 100

Webbiquity

APRIL 12, 2016

Craft detailed buyer personas to help with your understanding of buyer needs, interests, and concerns. Another consideration is “when” in the buying cycle is a specific piece of content important to a specific buyer? infographics, presentations, video, audio, photography or other media.

Marketing Report 100

Marketing Report Marketing Strategy Marketing & Strategy Content Marketing 100

Marketing Insider Group

MARCH 8, 2012

In Joe’s presentation “ Good To Great Content Marketing ” delivered at the Online Marketing Summit earlier this year, he presented 6 ideas to help you deliver content that educates, entertains or even amazes your target audience. Case Studies. View more presentations from Content Marketing Institute. Newsletters.

Allocation 100

Allocation Content Paid Search Agency Blogger 100

Hubspot

FEBRUARY 11, 2013

Throw all that research into the needs, interest, and problems of your buyer personas out the window. Case studies, testimonials, reviews, social shares, and other types of social proof that show other potential customers you're worth their money? 79) Push people through the buying cycle really quickly.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28