Content4Demand

NOVEMBER 5, 2021

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

SnapApp

JANUARY 24, 2019

Finding quality leads is often easier said than done. Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers. But for some reason, they’re still on the fence.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

6sense

DECEMBER 9, 2021

77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. And 6sense generates higher customer lifetime value by embedding 6sense insights and predictions within companion SEPs.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Outreach

AUGUST 11, 2020

I once heard an SVP of Sales lead his opening remarks to a New Hire Training Class with this message: “What keeps me up at night is not if we’re going to close the deals we’re in. Focus Sales Activity on Buyers Who Want to Hear from You Now. You and your manager review your accounts and create an “A, B, C” ranking system.

Intent Data 104

Intent Data Intent Peer-to-peer Bombora 104

6sense

JULY 8, 2021

6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights. 6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights.

Bombora 62

Bombora Marketing AI Intent Data Multi-Channel 62

ClickDimensions

MARCH 28, 2022

The ClickDimensions lead scoring model uses a point range of 1-100. Points are assigned to actions that reflect the typical buyer journey. Behaviors that indicate more serious buyer intent warrant a higher point value, while early-stage actions might be assigned a much lower point value.

Lead Ranking 81

Lead Ranking Lead Scoring Top of Funnel Leads 81

SalesIntel

JUNE 9, 2023

We will delve into an overview of Cognism pricing, focusing on the value provided and pricing structure. Cognism offers SMBs, mid-market, and large organizations with globally compatible contact, company, and event information. It also provides access to their products, such as Lead Builder, Insights, Data Segmentation, and more.

Pricing 52

Pricing Price Planning Marketing Automation Services 52

6sense

JULY 8, 2021

6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights. 6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights.

Bombora 48

Bombora Marketing AI Intent Data Multi-Channel 48

Strategic-IC

JUNE 25, 2019

For B2B tech companies, a content strategy is fundamental to marketing success - your content demonstrates your expertise within your industry, and by aligning with your buyer persona challenges, provides great nurture value while generating trust. Inform Your Content Topics with Buyer Intent Data. Related: 2.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Aberdeen

FEBRUARY 26, 2019

The confluence of the organizations’ tech and data sets will allow Engagio clients to identify B2B buyer intent signals to improve their targeted engagement strategies. The article sagely states, “Following trends without understanding them and making assumptions will lead to failure.”. Snack Intent Data.

Intent Data 40

Intent Data Intent B2B Thought Leadership Purchase Intent 40

SalesIntel

FEBRUARY 20, 2023

Summary Do you know – 91% of companies debate lead quality every day? Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. 91% of the companies debate lead quality on an everyday basis.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

Summary Do you know – 91% of companies debate lead quality every day? Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. 91% of the companies debate lead quality on an everyday basis.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Hubspot

SEPTEMBER 4, 2019

We’ve added more collections of apps that are hand-curated for different types of business and users, such as: Popular apps. Apps for marketing teams. OptinMonster -- lead generation. Autopilot -- marketing automation. We’re happy that so many HubSpot customers are getting value from their solutions.

Marketing Automation Services 75

Marketing Automation Services Work Management Marketing Management Advertising Agencies 75

DiscoverOrg

AUGUST 7, 2018

Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Inbox Insight

MAY 7, 2024

Lead generation through high-quality lead magnets is crucial for the success of any B2B business. These magnets have proven to be among the most effective strategies for captivating and engaging potential leads, underscoring their significance. Our guide explores lead magnets and provides you with a rich compilation of examples.

Lead Gen 52

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 52

Terminus

SEPTEMBER 22, 2019

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. If you’re looking to partner best-in-class data with the leading ABM platform, request a Terminus demo now.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. If you’re looking to partner best-in-class data with the leading ABM platform, request a Terminus demo now.

Intent Data 20

Intent Data Intent Bombora Dwell 20

SalesIntel

MAY 25, 2023

Bombora curates an ecosystem that ignores all of that and focuses only on B2B buying intent signals. These are intent signals like engagement with niche verticals, trade publications, and broader business news sites like Wall Street Journal, Bloomberg, and Forbes. Bombora intent data is also included with SalesIntel.

Intent Data 52

Intent Data Ideal Customer Profiles Paid Content Intent 52

DiscoverOrg

AUGUST 7, 2018

Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market.

Zoominfo 130

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

Valasys

APRIL 17, 2023

The deprecations on 3rd party data sources mean that marketers will lose the granularity they once had in deciphering user behavior. Where does this all lead to? Marketing automation has been built to extend what artificial intelligence and machine learning have been trained on. To curate automation that is hyper-personalized.

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59

Inbox Insight

JUNE 30, 2023

Make your revenue goals a reality with these Account-Based Marketing (ABM) strategic plays – here’s 5 approaches that can be used to create an overarching ABM campaign that delivers engaged leads from the accounts on your hit list. By fulfilling their information needs you are providing superior value exchanges.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

NetLine

JUNE 5, 2023

Your Buyers Are Out There With nearly 15k+ pieces of content on the platform, a given customer’s assets usually account for 0.03% of all content. For years, our clients gladly worked with us to source first-party leads that specifically engaged with their own content. Pageviews Offer Minimal Intent Value The basis for 99.9%

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Affiliates commonly use organic search rank and PPC marketing. Backlink A link from one website to another.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Affiliates commonly use organic search rank and PPC marketing. Backlink A link from one website to another.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

PureB2B

APRIL 19, 2022

It's one of the few resources you have absolute control over and that you can leverage to effectively move prospects through the buying journey, increasing your odds for top-of-funnel leads and, ultimately, sales. However, content marketing isn’t necessarily about creating as much content as possible. Pinterest (for Infographics).

Top of Funnel 62

Top of Funnel Content RSS Youtube 62

PureB2B

APRIL 19, 2022

It’s one of the few resources you have absolute control over and that you can leverage to effectively move prospects through the buying journey, increasing your odds for top-of-funnel leads and, ultimately, sales. However, content marketing isn’t necessarily about creating as much content as possible.

Top of Funnel 62

Top of Funnel Content RSS Youtube 62

GreenRope

SEPTEMBER 10, 2017

If your organization or company isn’t thinking about content as an ongoing, sustained effort, with a marketing automation system as the essential amplification method and knot tying your entire marketing strategy together, then, frankly, you’re just not doing it right. What are your top marketing goals this year?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

If your organization or company isn’t thinking about content as an ongoing, sustained effort, with a marketing automation system as the essential amplification method and knot tying your entire marketing strategy together, then, frankly, you’re just not doing it right. What are your top marketing goals this year?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

If your organization or company isn’t thinking about content as an ongoing, sustained effort, with a marketing automation system as the essential amplification method and knot tying your entire marketing strategy together, then, frankly, you’re just not doing it right. What are your top marketing goals this year?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

If your organization or company isn’t thinking about content as an ongoing, sustained effort, with a marketing automation system as the essential amplification method and knot tying your entire marketing strategy together, then, frankly, you’re just not doing it right. What are your top marketing goals this year?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

If your organization or company isn’t thinking about content as an ongoing, sustained effort, with a marketing automation system as the essential amplification method and knot tying your entire marketing strategy together, then, frankly, you’re just not doing it right. What are your top marketing goals this year?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

If your organization or company isn’t thinking about content as an ongoing, sustained effort, with a marketing automation system as the essential amplification method and knot tying your entire marketing strategy together, then, frankly, you’re just not doing it right. What are your top marketing goals this year?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

If your organization or company isn’t thinking about content as an ongoing, sustained effort, with a marketing automation system as the essential amplification method and knot tying your entire marketing strategy together, then, frankly, you’re just not doing it right. What are your top marketing goals this year?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

If your organization or company isn’t thinking about content as an ongoing, sustained effort, with a marketing automation system as the essential amplification method and knot tying your entire marketing strategy together, then, frankly, you’re just not doing it right. What are your top marketing goals this year?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

If your organization or company isn’t thinking about content as an ongoing, sustained effort, with a marketing automation system as the essential amplification method and knot tying your entire marketing strategy together, then, frankly, you’re just not doing it right. What are your top marketing goals this year?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40