xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. The Problems with Third-Party Intent Data.

Intent Data 62

Intent Data Vendors Intent Analysis 62

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Aberdeen

FEBRUARY 26, 2019

A lot of intent data industry rumblings were in the news this week. This week’s headline roundup includes stories about snacking intent, partnerships, new product releases, and leadership advice. Snack Intent Data. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Intent B2B Thought Leadership Purchase Intent 40

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent. So, why isn’t intent data enough? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams.

Top of Funnel 110

Top of Funnel Activities Intent Signal Advertising Channels 110

MarketJoy

AUGUST 22, 2023

With a combination of hand-curated research, buyer intent data, AI, and proven business success elements, MarketJoy offers a method that is both innovative and effective. You’re not dealing with multiple service providers; you’re working with one team that understands your business and your goals.

Acquisitions 52

Acquisitions Burn Rate Work Management Buyer Intent 52

6sense

DECEMBER 10, 2021

6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights. 6sense and Bombora Expand Partnership to Deliver the Deepest Level of Buyer Insights, Data, and Orchestration.

Bombora 62

Bombora Marketing AI Intent Data Intent Signal 62

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. Third-party intent data is a different story.

Intent Data 22

Intent Data Intent Bombora Dwell 22

6sense

JULY 8, 2021

6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights. Bombora’s intent data is sourced from a proprietary cooperative of 4,000+ B2B websites, and its patented data science methodology identifies when businesses show buyer intent for a product or service.

Bombora 62

Bombora Marketing AI Intent Data Multi-Channel 62

SalesIntel

JUNE 9, 2023

Cognism includes firmographics, technographics, sales trigger events, intent data, verified business emails, and human-confirmed cell numbers, and assists companies in connecting with their ideal prospects wherever they are – whether in Europe, the United States, or elsewhere. The Issue: 62.5%

Pricing 52

Pricing Price Planning Marketing Automation Services 52

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . Third-party intent data is a different story.

Intent Data 20

Intent Data Intent Bombora Dwell 20

6sense

NOVEMBER 11, 2021

From major data breaches to the all-too-common lost, stolen, or otherwise misuse of personal data, consumers have demanded protection of their personal data. Alongside this trend is a cloud of confusion and fear surrounding the privacy and security of the data being collected and used.

Privacy 62

Privacy Viral Marketing Work Management Privacy Policies 62

6sense

JULY 8, 2021

6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights. Bombora’s intent data is sourced from a proprietary cooperative of 4,000+ B2B websites, and its patented data science methodology identifies when businesses show buyer intent for a product or service.

Bombora 48

Bombora Marketing AI Intent Data Multi-Channel 48

PathFactory

DECEMBER 14, 2022

Buyers want to research individually and at their own pace, while only consuming relevant content that has been curated for them. This use of data and real-time insights to unlock sales opportunities is called deep sales. quoted from Future of B2B Sales: The Big Reframe ). PathFactory unlocks your deep sales capabilities.

Sales Management 52

Sales Management Personalization Cold Calling B2B 52

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. The problem?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Strategic-IC

JUNE 25, 2019

Inform Your Content Topics with Buyer Intent Data. How much easier would it be to run a successful marketing campaign if you knew how far into the buyer’s journey your target account was? So where should you start when it comes to defining your overall content tech stack?

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Heinz Marketing

NOVEMBER 22, 2020

They are able to pull data from a variety of sources in order to show a holistic view of intent and where a company is in their buying journey. It’s able to collect first-party data, including: . Known visitors to your website, Campaign activity from your marketing automation platform, and.

Marketing Automation Services 139

Marketing Automation Services Work Management Marketing Management Buying Cycle 139

6sense

DECEMBER 9, 2021

77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. Third-party intent (native keyword-based intent, integrated Bombora topics). Integrated G2 and TrustRadius intent.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. The problem?

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Hubspot

AUGUST 30, 2023

And Lavender, a sales writing assistant, generates personalized emails for any occasion based on buyer intent data. Consider AI-powered solutions like Zoominfo and Dealfront to uncover prospects that display buying signals. Additionally, AI can adjust the subject lines, CTAs, and body texts based on industry best practices.

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62

SalesIntel

MAY 25, 2023

This is where intent data is becoming increasingly important in the B2B industry as buyers’ buying approach is changing. Intent data helps you start a conversation with buyers while they’re still in their decision-making process and provide the ideal materials they are looking for.

Intent Data 52

Intent Data Ideal Customer Profiles Paid Content Intent 52

NetLine

JUNE 5, 2023

Welcome INTENTIVE: The Next Frontier of Buyer-Level Intent Insights Today, we’ve launched INTENTIVE —a revolutionary product we believe will change the way B2B organizations identify and approach buyers. What is INTENTIVE? Why Does INTENTIVE Matter for Today’s B2B Organizations?

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

Hubspot

SEPTEMBER 4, 2019

We’ve added more collections of apps that are hand-curated for different types of business and users, such as: Popular apps. Even within these categories, our ecosystem includes a wide range of apps to provide choice and depth in these capabilities. Want to discover new apps that can help you grow better? Apps for marketing teams.

Marketing Automation Services 74

Marketing Automation Services Work Management Marketing Management Advertising Agencies 74

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. 5 Steps B2B Marketers Should Take to Sync Up with the Buying Cycle In this post, we’ll look at the steps B2B marketers should take to align their sales content and assets with buyer activities and where they are in the buying cycle. Created using DALLE via ChatGPT.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Inbox Insight

MAY 7, 2024

By conducting their own studies and leveraging buyer intent data , businesses can uncover industry trends, customer preferences, and competitive intelligence. Visit our lead generation category curated by our team of lead generation specialists. Looking for more valuable insights?

Lead Gen 52

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 52

Anteriad

APRIL 25, 2023

Content curating The process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users. They typically display intent to make a purchase and meet certain criteria.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Content curating The process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users. They typically display intent to make a purchase and meet certain criteria.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Inbox Insight

JANUARY 5, 2023

A variety of lower funnel content such as client testimonials and demos, to establish brand proposition, are key to this – enhanced through PPC ads, third party intent data and SEO optimizations. Leverage specific information about your segments to develop curated, personalized content that has the ability to reliably convert.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52