What is user intent?

Biznology

According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1] It’s part of their user intent. User intent is more fundamental than search. We focus on the search experience for user intent modeling because the data is readily available.

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Do You Want Intent Data with That?

The Point

If you could layer third-party intent data into every lead gen program you run, would you do it? and this particular marketing exec was quick to reject the idea of anything that didn’t incorporate an element of intent data. Now, third-party intent data is a powerful tool , and, if you’re a B2B marketer, deserves to be a part of your demand generation planning. Do You Want Intent Data with That? The post Do You Want Intent Data with That?

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How to Best Leverage B2B Intent Data

The Point

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. The lure of intent data is learning which companies are going to buy from you and when. How should the average B2B marketer be looking to leverage intent data in their demand generation mix? HS) How do you define Intent Data to a layman? (CC) HS) Why has intent data become such a hot topic in B2B?

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Intent Data: A Content Strategy Game Changer

Content4Demand

One tactic receiving attention in this quest is intent data. Here, we’ll talk about what intent data is, why it can be a game changer for your marketing strategy and how to start incorporating it into your marketing efforts. What Is Intent Data? Why Intent Data Is Important.

Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. Utilize fit, intent and engagement data to maximize your efforts.

Why Intent Data Context Means Everything When Marketing to Buying Groups

TrueInfluence

Buying groups are becoming a primary focus for B2B marketing and sales organizations. More than 60 percent of B2B purchases are made by these multi-functional teams within buying organizations, according to Sirius Decisions, and that number seemingly grows with each new market research report. In this post, I’ll discuss how to structure your purchase intent keyword monitoring strategy to align with customer journey stages. The Basics of Buying Groups.

Intent Data in the Revenue Funnel: Uncover Real Buyer Needs

TrueInfluence

Intent data transforms the way brands acquire, nurture and convert leads by bringing facts to the revenue funnel. Speed matters, and intent streamlines the process of guiding prospects throughout your revenue funnel. How Intent Data Enriches B2B Marketing Funnel.

Predictive Analytics – The Future of Intent

PureB2B

Intent Isn’t Enough Anymore. Historically, predictive analytics and intent have not crossed paths. Intent has solely relied on a one-dimensional approach by utilizing singular keywords and topics, resulting in a somewhat vague output of data that can be confusing at times.

Predictive Analytics – The Future of Intent

PureB2B

Intent Isn’t Enough Anymore. Historically, predictive analytics and intent have not crossed paths. Intent has solely relied on a one-dimensional approach by utilizing singular keywords and topics, resulting in a somewhat vague output of data that can be confusing at times.

Intent Clues Solve Buyer Journey Puzzle

TrueInfluence

B2B marketers are increasingly turning to intent signals for clues that solve the buyer journey puzzle. This blog looks at the powerful role of intent in today’s engagement strategies. The Role of Intent in the Buyer Journey: Signals and Clues.

Spiceworks Ziff Davis (SWZD) Scales Actionable B2B Intent Data With Aberdeen Acquisition

Aberdeen HCM Essentials

Spiceworks Ziff Davis (SWZD) has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research.

6 Considerations For Marketing With Buying Intent

Strategic-IC

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Enhancing Inbound and ABM Campaigns With Behavioural Intent Data. So what should you consider when including buying intent in your marketing and sales campaigns? Related: 6 Considerations For Marketing With Buying Intent.

Using Buying Group Intent to Prioritize Your ABM Targets

TrueInfluence

Most B2B sales teams have heard about the advantages of identifying buying groups within your account-based marketing (ABM) target accounts. You’ve also heard about the power of monitoring buyer intent to identify in-market prospects and accounts that are actively researching a purchase. In this post, I’ll walk through a few scenarios to illustrate how to use intent to prioritize ABM accounts within a buying group framework, and even add new in-market accounts to your ABM lists.

The Truth About Intent Data

LeadCrunch

When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? The Intent Data You Already Use. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Third Party Intent Data You Can Buy.

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SearchChat Podcast: Customer Intent is New Again

Biznology

It’s time to start thinking about the value of intent based marketing differently. Do people who buy chicken soup also usually buy herbal tea? 1:20 Intent based marketing is new again. 16:48 Search is intent, fundamentally. The post SearchChat Podcast: Customer Intent is New Again appeared first on Biznology. Alternatively: Chicken Soup for the Customer’s Soul It’s time to start thinking about the value of intent based marketing differently.

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How B2B Intent Data Accelerates Revenue in 2021

TrueInfluence

This blog explains how to leverage intent data to elevate B2B marketing and accelerate revenue in 2021. Using B2B Intent Data to Drive Revenue. The Personalization Power of Intent Data. With buyer intent signals, sales doesn’t need to wait for an action to take place.

Using Buying Intent To Transform Marketing & Sales

Strategic-IC

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Specifically, as technology has evolved, it is now possible to leverage intent-data to create buyer behaviour focussed strategies across sales and marketing. How Does Behavioural Intent Data Tie Into Inbound and Account-Based Marketing?

How Intent Data Supercharges an ABM Program

TrueInfluence

In the competition to grab B2B buyer attention, intent data supercharges the effectiveness of account-based marketing (ABM) programs. Account-based marketing is ready for intent data. What’s Intent Data? Where to Work Intent Data into Account-Based Marketing Strategy.

What Do B2B Buyers Want: The New Buying Process

TrueInfluence

This article focuses on these questions in particular: How does intent data help sales power through disruption? Overcome disruption through intent intelligence. These conditions, in turn, have accelerated the role of intent data in the B2B marketing scene.

AI vs. Intent Data: Only One Knows Your Intentions

Aberdeen HCM Essentials

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different. Intent Data. On the other hand, intent data looks at what is happening online right now—it’s fact-based. Using AI and Intent Data Together.

How to Use Buying Group Intent to Prioritize Your ABM Contacts

Unbound B2B

This marketing strategy is however only efficient when coupled with accurate data and one of the most important data sets that can supercharge your ABM strategy is intent data. Why ABM Needs Accurate Intent Data. If your data is not ensuring the prioritization of your ABM contacts, then buying group intent data can save the day. These multifunctional buying groups make over 60% of the buying decisions in organizations. What Are Buying Groups?

Work Smarter Not Harder with Intent Data

Triblio

We recently had the opportunity to sit down with Nirosha Methananda, VP of Marketing at Bombora, to get her insights on how intent data can help drive successful ABM programs. Bombora is a Triblio partner because we believe the combination of our first-party intent data and Bombora’s third-party data co-op provides our customers with the most holistic view of purchase intent throughout the buyer journey. . Intent data allows marketers to be very targeted. Intent Data

How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. How to spot buying signals.

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Intentional inventing: own the intellectual property that leads the future

Biznology

But often, they buy early stage startups to acquire their people, products, and patents. The post Intentional inventing: own the intellectual property that leads the future appeared first on Biznology. Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it.

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Intent Data Industry News: Buyer Intent Data Tools Insight, ABM Benchmarks, 2020 B2B Marketing Predictions, and More

Aberdeen HCM Essentials

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Buyer Intent Data Tools Market Insights. In October, Acquire Market Research released its 2019 market report on Global Buyer Intent Data Tools.

It’s Time: Adopt Buying Groups and Intent or Risk Falling Behind

TrueInfluence

Most big B2B purchase decisions get made by buying groups of individuals within an organization. That’s not news – in fact, savvy B2B marketing and sales teams have used the buying group model to engage and convert B2B prospects for several years now. The Buying Groups Manifesto.

How Intent Data Unlocks the True Potential of Email Personalization

Aberdeen HCM Essentials

From your contact information to intent data , search data, purchase history, and beyond, you need the full context of individual relationships to properly personalize emails in larger volumes. Solving Email Personalization with Intent Data. Working with a third-party provider can give you the intent data necessary to fuel email personalization. Search-Based Intent: So much of the buyer’s journey has become self-serve and search-based intent is a major part of that process.

Interest, Intent, Spend: Intent Data Headline Roundup

Aberdeen HCM Essentials

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. By 2020, 70% of respondents plan to use account-based marketing, which indicates that B2B marketing organizations are finding targeting programs informed by purchase intent data to be either invaluable or inevitable. Travel Industry’s Intent Data Itinerary is Lacking.

How Social Media Content Can Impact Customer Buying Intention

GreenRope

How Social Media Content Can Impact Customer Buying Intention. Not only can it help you reach out to these people but it can also shape their buying behavior and intention. 4 Ways Social Media Impacts the Buying Intentions of Consumers. Here’s how social media impacts the buying intentions of consumers. Hence, partnering with influencers and getting them to write testimonials is a great way of impacting the consumer buying intention.

AI vs. Intent Data: Only One Knows Your Intentions

Aberdeen HCM Essentials

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different. Intent Data. On the other hand, intent data looks at what is happening online right now—it’s fact-based. Using AI and Intent Data Together.

4 Advantages of Using Buying Intent Data in ABM

Strategic-IC

What advantages can intent data bring to B2B campaigns, and how can intent enhance account-based marketing? Knowing where a potential client is in their buying journey - and engaging with them appropriately - can mean the difference between achieving a sale or losing the opportunity. Yet, without knowing everything about an individual, how can you accurately judge where in the buying cycle they are, or crucially if they’re in an active buying journey and purchase-ready?

Quality Intent Data Benefiting Demand Generation

PureB2B

Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Marketers must be able to use important behavioral information collected from potential customers to increase the value of demand generation strategies, and create a relationship with leads; personalized messaging, discovering purchase intent, and other strategies can help achieve this.

Getting Familiar with Intent Data

Heinz Marketing

Your sales team may be asking for more leads, or maybe they have the volume, but not the low-hanging fruit—those prospects that fit your target audience and are ready to buy. A technology that could alert you when your ideal prospect was ready to buy sounds too good to be true, right? This is intent data. You may have heard about intent data, but maybe you’re not quite sure what that is or why its beneficial. So, what are intent data providers? intent signals?

6 Ways to Add Intent Data to Your Marketing Stack

Aberdeen HCM Essentials

But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. In this post, we’ll dive into the power of intent data for your marketing team and provide six ways to use to generate more revenue. Why do Marketing Teams Love Intent Data? Intent data is a valuable marketing tool that helps marketers connect to targeted consumers who are already looking for what you have. 6 Ways to Add Intent Data to Your Marketing Stack.

Sneak Peek: Predictive Maintenance Buying Intent in Manufacturing

Aberdeen HCM Essentials

Buying Intent: Predictive Maintenance Technology. Just how curious are today’s manufacturers about predictive maintenance, and what is their buying intent? For a sneak peek of buying intent this week in each manufacturing sub-industry, see Figure 2. The post Sneak Peek: Predictive Maintenance Buying Intent in Manufacturing appeared first on Aberdeen.

How Intent Data Activates the Marketing Cloud

TrueInfluence

An intent-based marketing cloud makes buyer behavior data actionable for a wider range of programs and users. This requires capabilities that an intent-based marketing cloud delivers: Managing and integrating intent data across channels and campaigns. Intent DataWhy now?

Coronavirus Will Change Buying Behaviors Forever. Will We Know How?

Tony Zambito

Perhaps none more important than – how will buying change? When I first founded the concept of buyer personas back in 2001-2002, the intent was to help organizations to achieve a deeper understanding of their buyers and customers. Will we know how buying will change? We simply do not know how buying will change. As a result of COVID-19, there will be new rules for buying emerging in the next year.