Martech
MAY 2, 2024
Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. You still don’t really know who is buying what.
Marketing Insider Group
FEBRUARY 1, 2021
You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. What is B2B Buyer Intent Data? Source: G2. Engagement rates.
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Webbiquity
JANUARY 18, 2022
The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. That quote is taken from the State of Intent Data report, published by Demand Gen Report and sponsored by DemandScience and TechTarget. What’s in the Intent Data Report.
BOP Design
JULY 20, 2021
When brainstorming about keywords to target, the focus should always be on buying intent. What Is Buying Intent? Buying intent is an indication of a web searcher at a buying stage – meaning they are not in a research stage but are actively looking to buy a product or service.
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Contently
FEBRUARY 14, 2023
Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. What is search intent? Search intent, also known as keyword or user intent, tells a search engine why someone is searching for something.
Zoominfo
DECEMBER 28, 2020
You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. However, not all intent data is created equal. Perceiving interest as intent will lead you down a rabbit hole with no program performance. Set expectations appropriately based on the buying stage.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers
Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget
Customer acquisition and growth requires intentional strategy. What’s the impact of passive vs active participation in buying engagement from audience networks. What’s critical in choosing trusted partners to scale through a buy strategy. What are the (5) key ingredients to properly building your own engine.
Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC
The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. Utilize fit, intent and engagement data to maximize your efforts. If you are considering implementing account-based marketing, chances are you have also explored technology options.
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