13 Marketing Tactics to Boost Your Event ROI
Adobe Experience Cloud Blog
OCTOBER 5, 2017
The event did not produce the return on investment (ROI) you had anticipated. Leads trickled in and then wasted away. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. Attract Your Ideal Prospects Before the Event. It’s an all too common problem.
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