Where is B2B marketing headed in 2020? 7 predictions
Biznology
DECEMBER 2, 2019
So let me plunge ahead with 7 bets on likely new developments in the world of B2B marketing. B2B marketers are expanding their roles from just cranking out lead generation campaigns to stepping in as managers of the prospect and customer relationship, in partnership with their sales counterparts. I welcome your feedback!
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