Hubspot

FEBRUARY 12, 2014

The meta description is one of your last hopes on search engine results pages (SERPs) to attract a searcher to come to your site. For a given SERP, there''s only a certain amount of people who will scroll down to the bottom of the page and click a result there. How to Write Great Meta Descriptions. 5) Make it specific and relevant.

Effectiveness 28

Effectiveness SERP Clickthrough Click Rate 28

Hubspot

DECEMBER 14, 2016

Here’s what that means for you, your prospects, your business, and your 2017 marketing plan. The numbers vary on this but research has found that between 20 and 35% of searches performed today result in a quick answer box populated on the SERP itself. We’re not B2B or B2C marketers -- we’re business to human marketers.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Adwords 28

Hubspot

APRIL 17, 2014

To ensure your social profiles showcase your brand and business in the best possible light, stick to the recommended image dimensions (in pixels) that the social networks provide. For Twitter, tweeting between 1 and 4 times per hour proved to be the most effective frequency (as determined by the average clickthrough rates of tweeted links).

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. A good rule of thumb, however, is to simply try to provide a congruous experience for searchers -- from seeing your ad in the SERPs to completing the form on your landing page.

PPC 28

PPC Template Work Management Marketing Management 28

SnapApp

APRIL 4, 2018

Email open and clickthrough rates. Closed-Won - closed business. Closed-Won - closed business. 2 It's impossible for me to say what your KPI should be because it needs to come from your goal and take into account any limitations you have in your business or technology. Overall conversion rates are not very meaningful. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

JANUARY 8, 2014

Over the past year, you may have noticed that search engine results pages (SERPs) have increasingly become more visual, with little pictures of the author next to the articles. The focus would be on showing “high-quality” authors in SERPs. What is Google Authorship? Here''s how this might affect you. Who is showing up?

Google 28

Google SERP Ideal Customer Profiles Clickthrough 28

Hubspot

DECEMBER 17, 2013

So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn''t realize existed between the two disciplines. How to Improve Your SEO With Your Business Blog. Search engines are in the business of serving readers. Wait, what? I know, it seems obvious, but just.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

FEBRUARY 25, 2014

SEO can sometimes feel like it stands for "Something Extremely Obscure," especially for busy marketers who just don''t have the time to sit down and figure it all out. Titles are shown in the browser tab and search results, and have a direct impact on searcher clickthrough rates (CTRs) and search rankings.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. On the other hand, B2B businesses may see their highest engagement Monday to Friday, 9 to 5. including search marketers !

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. They may still refer business your way. People understand that you're running a business. But don't discount the tremendous SEO value in Google+.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

MARCH 21, 2018

It refers to techniques that help your website rank higher in search engine results pages (SERPs). HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. You might rank really well for terms that aren't ideal for your business. The Importance of SEO.

Paid Content 78

Paid Content Paid Search Agency SEO FAQ 78

PureB2B

JULY 26, 2021

Many businesses like startups, small local businesses, and big companies with limited marketing budgets may struggle with outbound marketing risks and costs. Inbound marketing is a term invented by HubSpot in 2016 to describe how marketers can get new interested customers through the power of content marketing, SEO, and social media.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

Hubspot

JANUARY 24, 2013

This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won’t be applying misguided practices just to show up in the top of the search engine results pages (SERPs). This will largely depend on your individual business. As a result, you’ll likely see conversion rates improve on their own.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

MAY 1, 2015

These people also happen to be a great fit for our business. If you're looking to start creating more "boring" content for your business, keep on reading. I'll show you how you can identify, build, and grow a base of "boring" content that has much better ROI for your business. How to Create Better "Boring" Content.

Clickthrough 28

Clickthrough Content Viral Marketing Long Tail Marketing 28

Single Grain

JANUARY 16, 2023

Just 0.78% of people click on page 2 of Google’s SERPs. ( The first website in the organic results in Google has an average clickthrough rate of 28.5%, which drops to 2.5% 80% of local searches convert Around 86% of people go straight to Google Maps to search for a business. General SEO Stats. for the 10th position. Graffiti ).

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. As a matter of fact.

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Hubspot

AUGUST 12, 2014

At HubSpot, we call this a working title -- a title that you can "work" off of that guides your post and helps you resist the urge to ramble off into a million different directions. That results in duplicate content for which you''ll be seriously punished in the SERPs. Every blog post should have an image.

Curation 28

Curation Template Stats Aggregators 28

Brandpoint

JUNE 24, 2021

B2B: Business-to-Business. B2C: Business-to-Consumer. Individuals and businesses choose a CMS based on qualities such as the level of coding required, how and why the website will be used, cost and other factors. CTR: Clickthrough Rate. This is who your company wants to do business with.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JANUARY 13, 2014

Your business blog should be built from a foundation of topics and keywords that you''ve discovered are important to your audience, and that help solve the challenges that your readers face. Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. Conversion Rate.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

APRIL 28, 2017

Thanks for joining me here on the HubSpot Marketing Blog today. I'm ambidextrous (I can write with both hands), I'm the adoptive mother of three cats (one of whom is named Kitty), and before coming to HubSpot, I spent a lot of time writing and sending link building outreach emails. >" src="[link]. That's a backlink, too. Best, Jack.

Link Building 77

Link Building Outreach Template Ad Building 77

Hubspot

FEBRUARY 25, 2016

Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. That’s why their recent decision to remove ads from the right-hand side of their desktop SERPs is making big news. What exactly did they change?

Cost per Acquisition 28

Cost per Acquisition Organization Ads SERP 28

Hubspot

DECEMBER 17, 2013

Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions. This includes not just your typical list of the people you sell against, but also search competitors -- those who appear in SERPs for the terms for which you''d like to rank. expert answers?

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28