ViewPoint

FEBRUARY 13, 2018

Jim Obermayer is the founder of the Sales Lead Management Association , and host of the Funnel Radio Channel. Jim recently interviewed PointClear’s Dan McDade about the five most important things he’s learned in business and life—in one of an ongoing series of radio programs featuring sales and marketing industry leaders.

PointClear 149

PointClear Ethics Budget Programs Business 149

Customer Experience Matrix

OCTOBER 19, 2010

It’s harder every day for a new company to enter the business-to-business marketing automation industry. Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. You need to rethink your business model first and fast. Don’t think of it as the panacea for your lead generation problems.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

ANNUITAS

AUGUST 30, 2011

Relationship expands end-to-end demand generation and lead management service offerings for clients. Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc. About Harte-Hanks ®.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

markempa

AUGUST 10, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Conversica

JULY 27, 2022

Business text is full of acronyms, abbreviations, and quite honestly, jargon. Business-to-business (B2B) companies sell their products and services to other companies rather than individual customers. Under this economic model, B2B sales are the transactions between two businesses. What Is B2B Sales?

B2B Sales 52

B2B Sales Top of Funnel Enterprise Management Marketing Attribution 52

Tony Zambito

FEBRUARY 2, 2012

Without question, changing buyer behaviors are also impacting how we think about Demand Generation or as it has been conventionally called – lead generation. Contrary to hyped notions of sales going away to wither in the desert – lead generation and the new label of demand generation are more important today than ever.

Demand Generation 100

Demand Generation Lead Ranking Demand Generation 100

Chris Koch

AUGUST 16, 2011

Yet even in B2B, we have a growing concern over privacy in lead management. Rather than trading information for value or simply stealing it through invisible cookies, what if we actually did it the way people do in real life: through a personal relationship? Privacy is a concern in B2B, too.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

Yet even in B2B, we have a growing concern over privacy in lead management. Rather than trading information for value or simply stealing it through invisible cookies, what if we actually did it the way people do in real life: through a personal relationship? Privacy is a concern in B2B, too.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Lead Liaison

JULY 18, 2018

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. So we’re gonna go into a little bit of Event Lead Management and why it matters right now. Transcription.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. 20+ years in B2B direct marketing, demand gen, and lead management.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

JANUARY 19, 2009

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Markempa

AUGUST 12, 2021

The one thing I can guarantee you about the journey is that getting more leads is not better if you don’t know how to nurture them. The goal of lead nurturing is to help potential customers on their buying journey. It’s not just about converting leads to becoming “marketing qualified.” Crazy, right?

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. For example, look at the Ad Age Power 150 blog rankings.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Vidyard

NOVEMBER 6, 2018

Video also allows their team to track and score actual content engagement within target accounts, providing a better understanding as to which prospects are spending the most time engaging with their content and expressing the most buying intent. —the sales development team at Punch!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Adobe Experience Cloud Blog

AUGUST 22, 2016

Author: Steve Pogorzelski Account-based marketing (ABM) continues to gain popularity among business-to-business (B2B) organizations looking to deepen engagement with specific accounts. You need to use data to score and segment accounts that have a high propensity to buy or fit the right parameters for your target market.

Account Based Marketing 48

Account Based Marketing ABM B2B Thought Leadership Marketing & Strategy 48

Vidyard

NOVEMBER 6, 2018

Video also allows their team to track and score actual content engagement within target accounts, providing a better understanding as to which prospects are spending the most time engaging with their content and expressing the most buying intent. —the sales development team at Punch! Best Video to Support a VIB Awards Nomination: GPS Insight.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Hubspot

JANUARY 17, 2012

But in the end, whether yours is a retail shop where customers walk in and pick goods up off store shelves or it's a business-to-business entity with a much longer sales cycle, generating and managing leads —fresh blood, so to speak—is the main focus of any business and no doubt, your #1 job.

Lead Management 28

Lead Management Work Management Marketing Management Top of Funnel 28

The Marketing Blender

JUNE 23, 2022

Marketing automation is essential for any business to successfully compete in today’s market. For business-to-business companies, implementing a marketing automation strategy can be a game-changer. Automatic lead scoring. What is marketing automation? Tracking prospects throughout the sales funnel.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Work Management Automation 52

Zoominfo

JULY 14, 2023

A carefully crafted strategy not only helps businesses navigate the complex B2B landscape but also empowers them to connect with prospects, drive revenue growth, and foster long-term customer relationships. Focus your efforts on segments that offer the greatest potential for long-term profitability and alignment with your business objectives.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Online Marketing Institute

NOVEMBER 8, 2010

Unlike B2C, B2B customers generally have a significant Lifetime Value beyond the initial purchase. The spreadsheet calculates Net Present Value. About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. Please contact Gossamar for credentials.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Circle Studio

OCTOBER 12, 2017

E.g. testing two versions of a landing page or email and choosing the version that leads to more conversions. Brand discovery – A research-oriented process where the brand’s positioning, messaging and value to customers are defined, or, in the case of a brand refresh, refined. Learn More About Lead Generation.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

markempa

MAY 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Oh yeah, Im blogging again too.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

ViewPoint

FEBRUARY 27, 2014

It can’t develop value propositions. It can’t develop value propositions. Think about it: if their clients can’t get the value from the software, their revenues are going to be impacted. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Lead Liaison

NOVEMBER 2, 2018

We have rounded up 40 important statistics that help shed light on event marketing for business-to-business (B2B) companies. 63% of marketers use tradeshows as a form of lead generation ( source ). calls to close a sale without an exhibition lead, and only 3.5 Event Lead Management. It takes an average of 4.5

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Tony Zambito

MAY 2, 2012

While there is much focus given to demand generation, content marketing, lead generation, lead management, and opportunity pipeline management, recent significant changes in buyer behaviors calls for serious examinations of whether organizations are attracting the right buyers. Are Buyers Really Hiding? Related articles.

Organization 100

Organization Lead Ranking Buyer Personas Lead Nurturing 100

Hubspot

MARCH 27, 2012

Aaah, the elusive lead-capture form. Most experts will tell you to ask only for the information you need to effectively contact and qualify a lead, but surely it's not that simple. Let's dive into how you should make the decision about what is the right form length for your business. Scenario 1: You Need More Leads.

Landing Pages 28

Landing Pages High Quality Lead Enterprise Management Sales Qualified Leads 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40