Proteus B2B Marketing

MAY 7, 2014

I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr. Director of Content Marketing at ON24, spoke at the hour-long interactive presentation that included quiz questions throughout the webinar to test attendees “webinar smarts.”

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

SalesIntel

AUGUST 21, 2023

So as B2B industries become more competitive, we need to find more effective ways to market our products and services. That’s where personalization for B2B marketing campaigns comes in handy. Research indicates that 97% of marketers see better results when they implement personalization in their marketing efforts.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Hubspot

SEPTEMBER 30, 2014

BitTorrent, a peer-to-peer file-sharing protocol that''s been used to power hotbeds for pirated content like Pirate Bay, is relishing the present. These days may go down as the best of times and worst of times for the corners of the internet that are usually too shadowy for the general public. No such plan is required for BitTorrent.

Peer-to-peer 28

Peer-to-peer Work Management Bundling Marketing Management 28

Online Marketing Institute

MAY 27, 2009

The gurus and pundits opine social media’s ascendancy as paradigmatic, the end of advertising as we know it, a permanent role reversal in the relationship between communicators and the communicated. B-to-B has always been peer-to-peer. Business purchase decisions are considered.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

Vision Edge Marketing

NOVEMBER 28, 2023

It is the blueprint that paves the way to a successful future for any size business. A powerful growth strategy acts as a guiding force, mobilizing all business activities toward a common purpose. In a fiercely competitive landscape, the importance of a growth strategy cannot be overstated. What happened?

Webinar Metrics 228

Webinar Metrics SWOT Marketing & Strategy Lead Ranking 228

Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. What do you do when the bulk of your marketing content, with the exception of case studies is product focused?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

According to Jill Whalen, CEO of High Rankings , “The solution is for all business owners to insist on SEO right from the start. According to Jill Whalen, CEO of High Rankings , “The solution is for all business owners to insist on SEO right from the start. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

SEPTEMBER 20, 2010

None of that is impacted in the slightest by whether you’re selling to consumers or other businesses. Private brand communities vs. Facebook. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

KEO Marketing

AUGUST 7, 2015

One of the most important things business-to-business marketers can do to see a great return on investment for their social media efforts is figure out how to identify and communicate with their community. Current and former customers are VIPs among your community, but prospects are also extremely important.

Communities 48

Communities Planning Peer-to-peer Paid Search Agency 48

Zoominfo

NOVEMBER 4, 2021

ZoomInfo has been certified by the Great Place to Work Institute for the fifth consecutive year, a designation that recognizes our excellence in several areas of workplace health. Great Place to Work benchmarks thousands of organizations every year, which makes earning its certification a significant achievement. Difference Makers. We aren’t siloed.

Zoominfo 130

Zoominfo Work Management Peer-to-peer Marketing Management 130

Directive Agency

APRIL 15, 2022

The key to running a successful SaaS business is to understand the customer journey. But here’s the thing — the customer journey usually does not end at the purchase stage, especially for SaaS businesses. Customers continue to interact with your business long after they purchase a plan or sign up for a trial.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Webbiquity

FEBRUARY 10, 2015

Image credit: Business 2 Community. Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. Business 2 Community ). Business 2 Community ). Not as believable.) ( Business 2 Community ). Do consumers actually listen to brands?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Single Grain

FEBRUARY 24, 2023

We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level. We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

KoMarketing Associates

AUGUST 20, 2019

Business to Business (B2B) companies have not escaped from the shift in marketing trends. Marketing has changed significantly in the past years. If you think about it, Google didn’t even exist until 1998. You probably have had a company discussion at one point about the impact digital transformation has had on your company.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

Online Marketing Institute

JANUARY 4, 2011

Email Marketing: Improve deliverability by deleting subscribers? Sutton Anne Holland Brad Bortone Chris Heine Daniel Burstein David Kirkpatrick David Meerman Scott Jen Doyle Jeanne S. " Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. Lisa Keller : Great post!

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

NOVEMBER 2, 2010

But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Or the (unsustainable) lack of communication between marketing and sales. Judging Categories Previous winners How can we help you? But there is no such thing.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

JANUARY 5, 2016

8 Types of Content Every Business Should Consider Publishing by jeffbullas.com. In this article from Donna Moritz , you’ll discover how three creative businesses used visual content to get results. Image credit: HubSpot. These writers face the same challenge. Some date back a year or more but remain timely and helpful.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Why B2B Blogs Aren’t Achieving SEO Success May 26, 2010 at 9:22am ET by Galen DeYoung Earlier this month, I led the Hot Seat Lab on Better Blogging for Business at MarketingProfs’ B2B Forum in Boston. In some cases, this may be okay, but in most cases not.

SEO 40

SEO Webcast B2B De-duplication 40

Salesforce Marketing Cloud

MAY 2, 2022

Sales people know that many of the best insights come from your peers. And social media is where some of the best sellers gather to push the community forward, sharing their challenges and successes along the way. She also started a community on LinkedIn to connect women in sales roles. These are the future-makers in sales.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools B2B Thought Leadership 98