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Brandpoint
DECEMBER 27, 2018
Here’s why: Blog posts give your brand more opportunities to appear in search engine results than if you just published service pages, case studies and gated content. By targeting keywords and answering questions that are relevant to your audience, your content may rank in search results. What’s your lead gen strategy?
Hubspot
DECEMBER 20, 2012
It's stuff like brainstorming topics, targeting the right readers, and optimizing posts with the right keywords and calls-to-action. Lucky for you, this is where our new blog editorial calendar template comes in handy! First and foremost, accountability is the foundation to business blogging success. Is PR Dead?
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Hubspot
JUNE 5, 2012
There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. Have you mastered the powerful how-to post for your business blog?
Hubspot
OCTOBER 19, 2012
So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage.
Hubspot
APRIL 28, 2014
Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. This isn''t because they''re looking for overnight results -- they''ve probably waited 3-6 months, but they still aren''t seeing a meaningful quantity of traffic and leads come through.
Hubspot
JANUARY 24, 2012
To do so, make sure your landing pages are equipped with social sharing buttons and that you're actively sharing it via your social channels, optimize your landing pages with the keywords you want your page to get found for, and make sure every web page and blog post you create includes a relevant call-to-action for your landing pages.
Hubspot
JANUARY 13, 2014
Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. But how do you know if all that commitment is actually leading to a positive ROI? 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Where is the traffic to your blog coming from?
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