Marketing Insider Group

SEPTEMBER 2, 2010

Share: Read more from Strategy B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation Click here to cancel reply. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JULY 15, 2010

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. As well, we received a large amount of anecdotal feedback about how great the content was.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Mobile growth is hot. All rights reserved.

Demand Generation Agencies 100

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Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? All rights reserved.

Top of Funnel 100

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Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0 100

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Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. 5% conversion rate of mostly unqualified leads. Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. 5% conversion rate of mostly unqualified leads. Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

OCTOBER 26, 2010

It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Planning 100

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Marketing Insider Group

OCTOBER 19, 2010

The funnel is a useful way to analyze the rate at which we are capturing and managing demand. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Marketers sell stuff and sales people market stuff. To our customers there is no funnel.

Top of Funnel 100

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Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Follow these 6 Content Marketing Tips That Drive Leads.

Tactics 100

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Marketing Insider Group

OCTOBER 7, 2010

Thermometer Close In the Thermometer Close, you ask a prospect to rate their level of interest on a zero-to-ten scale. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. If the prospect answers “Ten”, you’re done! All rights reserved.

Top of Funnel 100

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Marketing Insider Group

DECEMBER 1, 2010

Lists became “tired&# as response rates drops. When we start with customer needs and pains and then craft solutions, offers, content and marketing programs towards the customers, our businesses will start to sustain growth. I especially was glad to see content programs listed under your insight-driven marketing comment.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

AUGUST 12, 2010

Lead scoring is a key component so that once a lead meets a quality threshold, it is sent to sales with all the relevant history such as marketing tactics responded to, content viewed, solution interest, budget or timeframe. Marketing automation might be used to help setup triggers and automated touch points.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

MAY 12, 2010

And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. Step 4: Identify or create valuable content and offers. If you have content- test which pieces work best. We are so focused on tactical execution that we lose focus on the results. Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Buzz Marketing for Technology

JUNE 27, 2008

Copyright Guide. 21st Century Content: The reports authors believe that certain content essential for preparing students to live and work in a 21st century world is missing from many state and local standards. Unfortunately, many kids get bored or burned out long before they get there. Digital Media in the Classroom.

Budget Programs 100

Budget Programs Copyright Education RSS 100

Marketing Insider Group

OCTOBER 12, 2010

The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. This translates to a dismal right party connect rate of 1 to 1.5%. Maybe, 10 to 15% of the connects, at best. All rights reserved.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

JULY 27, 2010

In this post, I will explain how you can use your best content to nurture these early stage leads to the point where they are ready to take the next step in their buying journey – and to take it with your company. One trick is to compile a list of all the best content from previous campaigns that you already have on hand.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

JULY 8, 2010

Stickybits lets anyone scan any product barcode and append their own music, text, photos or video content. Users first download the free Stickybits app, then scan a barcode and attach content. Both buyers and sellers remain anonymous, while a feedback system enables participant ratings. #65.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

Stickybits lets anyone scan any product barcode and append their own music, text, photos or video content. Users first download the free Stickybits app, then scan a barcode and attach content. Both buyers and sellers remain anonymous, while a feedback system enables participant ratings. #65.

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Buzz Marketing for Technology

JUNE 27, 2008

Produce a readable and organized content with white space, short sentences, bullet/number list. Understand blog performance and how fast the content loads and ensure that main content. Copyright © 2008 Edith Yeung.com Dream Think Act. Limit the number of categories. e.g. Posts about personal. development.

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Buzz Marketing for Technology

OCTOBER 7, 2008

At Google, we believe in a simple premise: all of the information you need to be productive at work should be available through one search box, giving users real-time access to content across the enterprise and delivering a single, integrated, secure set of search results. Related Content. Copyright © 2008 Computerworld Inc.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100