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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Boosted Posts and Stories Put your organic content to work with boosted posts and stories, a type of Facebook ad that amplifies the reach of existing content through paid campaigns.

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What Are Content KPIs and Why Do They Matter?

Navigate the Channel

Whether you’re a business or company with an online presence (read: a website), the content you create defines you. This is where content key performance indicators (KPIs) come out to play. Content KPIs are the metrics and measurements that help you assess the effectiveness of your content strategy.

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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What do different types of influencer marketing campaigns look like?

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What’s the Difference Between Content Marketing and Copywriting?

Brandpoint

In the marketing world, it’s easy to confuse copywriting and content marketing. One person might say, “I wrote that copy,” and another, “I wrote that content.” However, content marketing and copywriting are distinctly different. What is content marketing? Read More: The Big List of Content Marketing Acronyms ].

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Un-Gating your Content in the Age of Content Saturation

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Why are they unwilling to give you accurate contact information despite downloading your content?

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3 keys for better email engagement in Gmail

Martech

No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. You could overestimate customer engagement or miss clues that a key segment is burning out. Get MarTech!

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The Art of Tailored Curation: Leveraging Niche Content to Boost Customer Loyalty

Scoop.it

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. To understand tailored curation, you first need to understand content curation overall.