article thumbnail

The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

The rate at which we generate data is increasing exponentially with 90% of existing data created in the past two years.” eCapital consultants help administrator think through those changes and do scenario planning. In 2007, at the start of the mobile era, we generated 0.5 ZB of data worldwide. The Company. Year founded: 2001.

article thumbnail

How to tune your GTM strategies to cope with budgetary headwinds

Martech

The companies range from mid-market startups to large public enterprise companies. Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. to 2.9%) than the previous year, according to a Duke CMO survey.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Bold Tactics to Earn More Clients: What Winning Freelancers Are Doing

ClearVoice

But it’s one of the hardest things to follow, especially if you’re pretty sure you burned a bridge in the process of leaving an uncomfortable situation (i.e., But many of us magnify a burned-bridge situation in hindsight, in our minds. Many creatives love to work with startups, or at least in theory they do.

Tactics 76
article thumbnail

The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

Webbiquity

If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering.

Burn Rate 200
article thumbnail

How to Build a SaaS Marketing Budget – Business Benchmarks & Breakdowns

accelerate agency

Startups often spend a greater percentage than established companies to climb the initial rungs of the ladder at a faster pace. The most successful SaaS companies spend around half their revenue on marketing, and for startups, this can be considerably more. as of 2022. For instance, B2C companies often spend more than B2Bs.

article thumbnail

How to Build a SaaS Marketing Budget – Business Benchmarks & Breakdowns

accelerate agency

Startups often spend a greater percentage than established companies to climb the initial rungs of the ladder at a faster pace. The most successful SaaS companies spend around half their revenue on marketing, and for startups, this can be considerably more. as of 2022. For instance, B2C companies often spend more than B2Bs.

article thumbnail

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Michael exhibits content strategy posts for startups and the need for empathy in decision-making. Robert Rose Robert is the founder and Chief Troublemaker of Content Advisory, a consulting and education group for the Content Marketing Institute. Jordie Van Rijn Jordie is an independent consultant on email marketing and automation.