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5 e-commerce pricing strategies to drive conversions in B2B

Sana Commerce

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods. What are pricing strategies in B2B e-commerce?

Pricing 52
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How To Upsell: 15 Upselling Tips & Examples To Boost Revenue

Optinmonster

In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. Well, that’s a series of upsells, because every customization you add increases the price. Follow our instructions for creating your first campaign , then go to Display Rules » Who should see the campaign?

Examples 123
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Signals That Indicate Cross-Selling Opportunities

Zoominfo

Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel. The more data your marketing and sales organizations collect about your persona’s behavior, the easier it will be to get your timing and messaging right.

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

Persona Actions and Customer Journey Analytics Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel. Typically, cross-selling ideas are based on a set of association rules that provide a lift ratio. Lift ratios above 1.0

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8 Best WordPress Scroll Popups Plugins to Boost Conversions

Optinmonster

Do you want to trigger a popup when a visitor scrolls the page? And with the right WordPress plugin, scroll-trigger boxes can help in the following ways: Target people at the right time and place. Now that you know what a scroll popup is capable of, let’s check out the best plugins in the market to create them.

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OptinMonster vs. Leadpages: Which Is Better? (Compared)

Optinmonster

Today, we’re going to compare two popular options on the market: OptinMonster vs. Leadpages. Targeting and Trigger Options. Leadpages is a website, landing page, and popup builder bundled up into one product. They market themselves as a one-stop-shop for all small businesses looking to take their business online.

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6+ Mailchimp Alternatives to Crush Email Marketing in 2024

Optinmonster

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.