Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Image credit: Zoom and Qualtrics Research. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events.

Marketing Report 336

Marketing Report Event Marketing Research Trends 336

Convince & Convert

MAY 16, 2024

The Current State of SMB Marketing , a new research study Ascend2 completed with Constant Contact , uncovered many insights into how SMBs think about marketing and where they need the most assistance. In the 18-page study, researchers polled 1,335 SMBs in Australia, Canada, the UK, and the US.

Small Business Marketing 137

Small Business Marketing Allocation Research Planning 137

Hinge Marketing

FEBRUARY 19, 2021

election, and waves of social issues/changes dominating the media and peoples’ attention, it’s not a wonder that the buying cycle for technology and software firms was both unpredictable and unprecedented. Technology and Software firms from around the world were sampled—so chances are, your firm is represented. About the Study.

Marketing Budget 113

Marketing Budget Budget Programs Software Research 113

Marketing Insider Group

NOVEMBER 7, 2022

The reason was mainly due to unspent marketing budget. So if you are looking at some unspent budget for the remainder of the year, and facing a “use it or lose it” marketing budget situation, we got you covered! We’re gonna suggest you use your unspent budget on content marketing. Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. Purchase access here.

Digital Asset Management 84

Digital Asset Management Work Management Marketing Management Budget Programs 84

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Most marketing budgets as they stand prioritize email — a good start. Most marketing budgets as they stand prioritize email — a good start. Why we care.

Budget Programs 108

Budget Programs Marketing Report Marketing Management Marketing Budget 108

Hinge Marketing

JANUARY 26, 2023

From following innovation in marketing technology to supporting their firm’s recruiting campaigns, the list of ways they need to manage their marketing budget increases in complexity every year. Spoiler alert: the research suggests you should NOT cut your marketing budget this year.

Marketing Budget Creation 99

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 99

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

seo.co

MAY 2, 2021

If anything, it’s time to work smarter and faster using appropriate tools and resources that make link building a lot easier. Without these tools, you might get stuck in an endless cycle of writing content , getting permission to post on other sites, and getting rejected hundreds of times over until something sticks. BuzzStream.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. In FY23, a great majority of program leaders expect to increase ABM spending, often by a significant amount.

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. How Much of the Marketing Budget is Allocated to Social Media.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study.

Studies 80

Studies Top of Funnel Marketing Budget Peer-to-peer 80

Biznology

MAY 10, 2017

As influencer marketing programs become more popular, businesses are wondering how they can create their own influencer programs without emptying their piggy bank to hire influencers experts to do it for them. There’s a reason that 48% of surveyed marketers plan to increase their influencer marketing budgets this year.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. The timing of this study allows accounting marketers to see the many ways these changes have impacted the industry.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

Hinge Marketing

SEPTEMBER 14, 2022

One of the best places to start getting your questions answered is the 4 th edition of our pioneering study of professional services buyers and sellers called Inside the Buyer’s Brain. About the Research. Our most recent study details the perspectives of more than 1,900 buyers and 3,610 sellers of professional services.

Research 114

Research Service Budget Programs Social Media 114

Hinge Marketing

FEBRUARY 16, 2022

And while some AEC firms have thrived, introducing new tools and techniques to address an increasingly digital marketplace, others continue to struggle, searching for the perfect recipe for high growth. The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study.

Studies 163

Studies Peer-to-peer Marketing AI Digital Transformation 163

KoMarketing Associates

OCTOBER 13, 2020

Account-based marketing (ABM) continues to grow in popularity among marketers, but implementing ABM takes time, and new research has uncovered some of the biggest growing pains along the way. About 16% stated that they have not yet begun to measure their ROI. The Struggle to Implement an ABM Strategy.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

Webbiquity

NOVEMBER 29, 2022

Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Embrace automation tools. Real-time support and proactive services are key to retaining customers over the long term, and automation tools simplify these processes for you and your clients.

Loyalty 314

Loyalty Lead Ranking Lead Scoring Budget Programs 314

Hubspot

JUNE 26, 2019

WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend. After the launch, you’ll need to monitor the campaigns, edit aspects of them as necessary, and occasionally adjust your budget. PPC Management Tools. You can then make these changes through the Wordstream software.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

DealSignal

JANUARY 30, 2024

This is where lead enrichment tools come in. With so many lead contact data enrichment software options on the market, it can be overwhelming to choose the right one for your business. What is a Lead Enrichment Tool? Lead Enrichment Software makes generating and enriching fresh leads easy and efficient.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. On the IT front, Ford slashed the budget by a massive 30 percent. More than 3,000 companies pay to use the company’s branding and recruiting tools (55,000+ free employer accounts). Do these case studies relate to your business? Need some examples?

Digital Transformation 184

Digital Transformation Case Studies Case Study Studies 184

EveryoneSocial

JUNE 23, 2020

As you begin exploring employee advocacy, one thought that might come to mind is how you will get a budget for it. After all, your company’s tech stack is already growing and there are tons of software products out there to optimize your desired results. Many times, introducing new software and product costs can be met with resistance.

Budget Programs 102

Budget Programs Enterprise Management Work Management Marketing Management 102

KoMarketing Associates

MAY 16, 2018

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. These findings reflect consumers’ enthusiasm for the dynamic storytelling which original video programming delivers in spades, and the power of the medium to deliver strong ROI. million will go toward original content.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Sword and the Script | B2B

MARCH 26, 2024

More than half (54%) said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.” A majority, (75%) of decision-makers said, “thought leadership has led them to research a product or service they were not previously considering.”

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Studies B2B 89

Act-On

FEBRUARY 16, 2024

And many say that while expectations for ROI are increasing, their budgets are not. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Hardly seems fair, right? Not bad, right?

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 104

Newsletter B2B Marketing Linkedin Studies 104

Webbiquity

APRIL 14, 2020

Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC. More than 450 B2B marketing professionals gave their input to this study. overall budgets will be cut). overall budgets will be cut). Overall Budget Impacts.

Marketing Budget Creation 340

Marketing Budget Creation Paid Content Planning Peer-to-peer 340

Marketing Insider Group

FEBRUARY 13, 2023

Rob Leavitt , SVP Advisory, and Adam Bennington , Head of Consulting, Momentum ITSMA, presented the latest ABM Benchmark Study results in a recent webinar “ Building on ABM Success: Six Keys to Long-Term Success ”. To quote Rob and Adam, ABM has evolved from a niche specialism to a critical and all-encompassing growth driver.

Account Based Marketing 190

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 190

Hinge Marketing

FEBRUARY 25, 2022

Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace. These insights come from the Hinge Research Institute ’s annual High Growth Study. We call these firms the “High Growth Firms.”.

Marketing Budget 98

Marketing Budget Studies Peer-to-peer Work Management 98

TrustRadius Marketing

OCTOBER 27, 2022

The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. The vendor selection process refers to when a business identifies a need and seeks out a new software vendor to reach their goals. Otherwise, you’re in for a messy divorce.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Webbiquity

OCTOBER 5, 2021

More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts. Here are six more interesting results from the SWZD research. 55% of North American companies, and 51% of European firms, say their IT budgets will increase next year. Testimonials: Customer reviews and case studies are big.

Enterprise Management 312

Enterprise Management Work Management Marketing Management Paid Search Agency 312

Heinz Marketing

AUGUST 20, 2022

Four Steps to Stronger B2B Case Studies. Thomas speaks to Bob Wiesner about the creation of stronger B2B case studies. Wiesner notes on the subject: “Case studies go right to the heart of your credibility. Each of the ten rules is uniquely backed by empirical research. In this podcast, George B.

Case Studies 94

Case Studies Case Study Studies ROI 94

Vision6

APRIL 30, 2024

ANZ SMBs are more likely than any other country polled to spend more time on marketing, increase their budgets, and the number of marketing channels they use in 2024. Constant Contact’s study also found that customer retention is among the most pressing concerns for SMBs in ANZ, especially when compared to other regions.

Studies 52

Studies SMB Small Business Marketing Budget Programs 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program.

Resource Management 353

Resource Management Demand Generation Agencies CMS Development Work Management 353