BtoB Business Business to Business Research 
Sales Engine
AUGUST 2, 2017
Most marketing and sales leaders in the business-to-business world know that nurturing leads is important. The reason: it’s essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person.
KoMarketing Associates
MARCH 6, 2013
Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
NuSpark Consulting
MARCH 17, 2012
The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The research was comprehensive; and all had varying respondent demographics. Here’s the Infographic.
ViewPoint
DECEMBER 17, 2013
But new research indicates that B2B prospecting data is much more detailed these days, and includes a plethora of variables to choose from, for refining your targeting, or for building predictive models, to pick your targets even more effectively. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com).
KoMarketing Associates
JANUARY 25, 2013
Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Recent studies from sources such as eMarketer and BtoB Magazine support this observation, in particular as it relates to SEO and social media as top B2B marketing channels for lead generation.
Buzz Marketing for Technology
NOVEMBER 6, 2008
Currently, he writes the social media column for BtoB magazine. Paul specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. Previously, he was editor-in-chief and executive editor of Computerworld. He blogs at www.paulgillin.com.
Marketing Insider Group
JANUARY 24, 2013
Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. BtoBmagazine – BtoB Online – The resource for # marketing strategists. Cambridege, MA – [link]. Berlin, Germany – [link]. ET Thursdays.
Expert insights. Personalized for you.
168 
Let's personalize your content