Contently
MARCH 22, 2021
Last Thursday, the NFL announced a $113 billion TV deal with its broadcast partners—an insane haul that cemented the NFL as the most coveted entertainment property on earth. As it was announced, I couldn’t help but be reminded of the greatest television steal of all time—and the incredible innovations it introduced.
illumin
APRIL 25, 2024
Mass media and networks also have their own OTT services such as Disney+ or television networks like HBO and CBS a few names amongst many more. Put succinctly, OTT is the process of streaming or viewing video content on your phone, tablet, television, or laptop. Within OTT, there are different models. What does CTV mean?
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Biznology
APRIL 22, 2021
Broadcasters, or as they’re called now, legacy media, have had a tough time, in general, trying to stay ahead of the trends. Darren LaShelle, President and CEO of Northern California Public Media tells us how they differentiate themselves from other outlets and non-traditional media using content. Key Takeaways.
Sprout Social
JUNE 3, 2024
It’s interesting how many said social media was a disruptive force to big, traditional broadcast media. Today, we as users are less concerned about keeping up with friends and family on social media, and are instead more interested in being entertained or educated—the same way we were when we were reliant on television to pass the time.
Zoominfo
JUNE 20, 2019
Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs. on traditional television if it meant more behind-the-scenes content ( source ). Video quality is the most important factor for 67% of viewers when watching a live stream broadcast ( source ). Factors to consider when live streaming.
Kaon
FEBRUARY 28, 2019
And, television NFL broadcasts have been using AR long before that to show you that first-down line or the breakdown sketches superimposed on the replay. For marketing and sales, AR applications extend customer engagement beyond interactivity and allow them to differentiate their brand and products over the competition.
Content Standard
NOVEMBER 25, 2014
On May 17, 2014, the New York Times reported that NBC Universal had licensed the broadcast rights for the six Olympic Games spanning the eleven years from 2022 to 2032. The price tag for the deal made news, but as the Times explained, sporting events are becoming one of the last bastions of the traditional broadcast-advertising model.
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