illumin

APRIL 25, 2024

Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. Put succinctly, OTT is the process of streaming or viewing video content on your phone, tablet, television, or laptop.

Cable 101

Cable Television marketing Mobile Advertising Broadcasting 101

Content Standard

SEPTEMBER 2, 2016

With its landmark deal with the NFL, Twitter’s livestreaming platform is shaping up to bear close resemblance to traditional television formats. Instagram, on the other hand, hasn’t done anything significant to differentiate itself.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Contently

DECEMBER 8, 2016

A big TV event gets broadcast. Some, sans cable subscriptions, simply tuned out. There are a few characteristics that differentiate the internet from media platforms that came before it. Networks have balked at revenue sharing models offered by Apple, which has been trying to create a cable-like package deal for years.

Paid Search Agency 60

Paid Search Agency Ads Cable Advertising Agencies 60

Webbiquity

SEPTEMBER 15, 2015

These days, delivering a great customer experience is a genuine marketplace differentiator, so companies that take a more rational, integrated approach to customer communication can gain a competitive edge. The company was sold in 2006 to Avid Technology (Nasdaq: AVID).

Advertising Channels 100

Advertising Channels Work Management Marketing Management Paid Search Agency 100

Convince & Convert

APRIL 27, 2012

If I run an ad on AMC or A&E or some cable network, I can give you a pretty good estimate how many people saw that ad. On traditional media, such as television or radio or newspapers, or on other websites?” They’re getting information broadcast from them. That’s another broadcast.

Twitter 115

Twitter Social Media Facebook Paid Search Agency 115

Single Grain

MAY 22, 2023

Here is an example challenge video from Dobre Brothers uploaded on their YouTube channel, where you can see them competing in a spicy food challenge: Challenge videos are a great way to showcase your personality, helping you differentiate your content from other channels. Is YouTube TV a popular YouTube trend?

Youtube 98

Youtube Trends Communities Paid Search Agency 98