illumin

APRIL 25, 2024

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. With the growing rate of consumption and investment towards OTT and CTV, it’s no surprise then that advertisers often interchange and mix up the two.

Cable 101

Cable Television marketing Mobile Advertising Broadcasting 101

Kaon

FEBRUARY 28, 2019

A popular culture example is the mobile gaming phenomenon known as Pokémon Go. And, television NFL broadcasts have been using AR long before that to show you that first-down line or the breakdown sketches superimposed on the replay. Advertisements. Schedule a demo now to learn more!

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

ClearVoice

MARCH 19, 2021

Beyond that, it’s consumer familiarity with the brand’s products and the category it’s in, and being able to differentiate the brand from others like it. Brand awareness is an old-school advertisers’ favorite goal, because it is so broad, and campaigns with the key goal of increasing brand awareness are almost impossible to measure.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Content Standard

SEPTEMBER 2, 2016

With its landmark deal with the NFL, Twitter’s livestreaming platform is shaping up to bear close resemblance to traditional television formats. Already a proven destination for mobile video, Snapchat’s advantage lies at an intersection of two key strengths: storytelling and video.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Choozle

JANUARY 23, 2024

In this exploration of the event, we delve into the numbers, hot topics, and key takeaways for retail, streaming, AI, and advertising, shedding light on the ever-evolving world of technology. Top of Mind for Digital Advertising Professionals The deprecation of 3rd party cookies.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Improve advertising targeting.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Contently

SEPTEMBER 27, 2016

Some believe Live is the key to Facebook’s future—a resource that will help it compete against broadcast television. ” But over the next few years, mobile technology accelerated. “The vision is basically, ‘How can we create the next generation of TV on mobile?'” billion users.

Facebook 60

Facebook Rules Media Broadcasting 60