Broadcasting Differentiation Mobile Marketing Television marketing 
illumin
APRIL 25, 2024
It’s time to clear the air and understand the differences between the two marketing phenomena. Even the average marketer still falls trap to this typical confusion of distinguishing between OTT and CTV. Put succinctly, OTT is the process of streaming or viewing video content on your phone, tablet, television, or laptop.
Zoominfo
JUNE 20, 2019
But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading!
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Kaon
FEBRUARY 28, 2019
Globalization and digitization have made it easier for new players to emerge in markets, thus increasing competition. It becomes more challenging for companies to articulate their complex products’ value without defaulting to “speeds and feeds” or “feature/functionality” descriptions, according to the Marketing 4.0:
ClearVoice
MARCH 19, 2021
Beyond that, it’s consumer familiarity with the brand’s products and the category it’s in, and being able to differentiate the brand from others like it. Brand awareness that you just ramped up through social sharing; for this, the marketers thank you. Mobile phone carriers. This is the first level of brand awareness.
Content Standard
SEPTEMBER 2, 2016
With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. If you had to choose one platform to run your live video marketing on, which should it be? But that seems all but given nowadays. Let’s review the options.
Hubspot
JUNE 26, 2014
The copy you put on Facebook should begin a dialogue, not just a one-way broadcast. Your Facebook Page is no place for stale traditional marketing efforts focused on pushing out information that may or may not speak to the needs of your audience. 5) Poor Mobile Optimization. 2014 is the year of mobile". 6) Poor Timing.
Choozle
JANUARY 23, 2024
Continued adoption of streaming television with massive shifts in viewership habits. While AI was a prominent topic, some mature tech companies focused on embedding AI into larger solutions rather than highlighting it as a single point of differentiation. Persistent consumer demand for authentic brand engagement.
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