Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 110

Youtube Stats Paid Content Marketing Strategy 110

Buzz Marketing for Technology

OCTOBER 12, 2011

Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. There were broadcast shows that could give brands tremendous reach. The answer: You don’t.

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Brightedge

DECEMBER 21, 2020

As the digital marketing world continues to evolve, so are businesses and companies who are changing their marketing styles. Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. Why YouTube marketing? Tutorial videos.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Bannerflow

MAY 22, 2023

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. Traditional TV can’t keep up with the constant stream of content that is available to CTV viewers on a consistent basis. billion U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

Work Management 100

Work Management Marketing Management Paid Search Agency Planning 100

Choozle

FEBRUARY 12, 2021

4:33 – Why do you think there’s such a big opportunity for marketers to shift from linear or traditional TV to connected TV? 10:41 – As a marketer or advertiser, what’s available for them for connected TV around special events and sports? This offers ample opportunity for marketers to get in front of their consumers.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

Content Standard

APRIL 8, 2015

” In the era of the mobile revolution, where Millennials can be found glued to their high-tech devices and the lines between pure entertainment and quality content are blurred, digital marketers are discovering that the best way to reach their target audience is through the social platforms they know and love.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

EMagine B2B Blog

APRIL 19, 2019

YouTube – With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. How Can the Pharma Industry Make Social Media Effective?

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

ClickZ

NOVEMBER 20, 2020

As this is almost as much as the number of people living in the country, CTV advertising is understandably a tool most marketers willingly go for. The 1980s introduced VHS, video games, and cable TV. Nevertheless, Marketing Charts’ figures from 2020 suggest watching TV remains the favorite evening past time for 23% of Americans. .

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Convince & Convert

APRIL 17, 2014

Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on. But, they have a right to screw us and marketers should have seen it coming. Robert: Exactly right.

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Facebook Ad Exchange Cable Communities 167

Content Marketing Institute

NOVEMBER 19, 2018

billion in market revenue by 2020, making it a lucrative playing field for enterprising marketers. But, as this passion-driven community grew, so too did the company’s view of its marketing value. HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials. Jane Weedon Click To Tweet.

Lead Scoring 77

Lead Scoring Lead Ranking Brand Identity Branding 77

EMagine B2B Blog

MARCH 19, 2018

Why do I need a pharma social media marketing strategy? With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Establish goals.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

EMagine B2B Blog

MARCH 19, 2018

Why do I need a pharma social media marketing strategy? With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Establish goals.

Social Media 40

Social Media Social Marketing Marketing Strategy Marketing & Strategy 40

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. Given this trend, brands are clamoring to shift their ad spend toward digital video—and, hopefully, master a tricky marketing channel. Digital Video Mastery: Beyond the Product Video.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

Digilant

AUGUST 10, 2023

Programmatic advertising is a vital part of the modern marketing playbook. Display ads come in a variety of sizes, with the most common being 300×250 (Medium Rectangle), 728×90 (Leaderboard), 160×600 (Wide Skyscraper), 300×600 (Half-page ad), 320×50 (mobile leaderboard) and 300×250(medium rectangle).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Programmatic advertising is a vital part of the modern marketing playbook. Display ads come in a variety of sizes, with the most common being 300×250 (Medium Rectangle), 728×90 (Leaderboard), 160×600 (Wide Skyscraper), 300×600 (Half-page ad), 320×50 (mobile leaderboard) and 300×250(medium rectangle).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Content Standard

SEPTEMBER 2, 2016

With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. If you had to choose one platform to run your live video marketing on, which should it be? But that seems all but given nowadays. Let’s review the options.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

LeadSquared

APRIL 3, 2017

You can sell more products online. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. One of the most used marketing strategies in every business is email marketing , which is why gmail ads can be helpful as well. These ads run on both desktops and mobiles.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

Hubspot

MAY 28, 2013

Last week, my colleague Ginny Soskey wrote a fantastic piece about the marketing campaign around Netflix’s re-launch of Arrested Development. It’s an amazing dive to an incredibly elaborate multi-platform campaign that shows marketing at its best, and demonstrates, once again, the power of inbound versus outbound thinking.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

Martech

APRIL 29, 2022

Connected TV and OTT advertising represent the digital transformation of traditional linear TV publishers following the rise of streaming platforms and mobile viewing, and they are engaging viewers through on-demand, live and cross-channel experiences. OTT advertising involves pre-roll, mobile, and web inventory, which is cheaper.

Advertisements 76

Advertisements Advertising Marketing AI Mobile Advertising 76

ClearVoice

MAY 15, 2020

Award-winning producers, directors and creators share decades of combined experience to help you produce better video marketing, from live social streaming du jour to production techniques that have stood the test of time. Live video marketing (aka livestreaming). The importance of pre-production. Expert: Jeff Nappi.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Valasys

JANUARY 9, 2020

The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube. Clearly, videos have become an indispensable part of the digital marketing strategy for B2B brands. YouTube Content Marketing Stats.

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Youtube Statistics B2B Marketing B2B 64

Martech Advisor

NOVEMBER 5, 2019

With 5G promising a push to programmatic on one hand and the implementation of GDPR posing new challenges, there’s a lot more that marketers need to watch out for in the space. Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. AI in programmatic advertising.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

chiefmartech

FEBRUARY 9, 2016

Marketing Technology Professionals of the World Unite! Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — paticipating from a wide range of industries. Check out the results of the first study.).

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. Better yet, video production is more cost effective than ever — you can shoot in high-quality, 4K video with your smartphone. Why You Need to Focus on Video Marketing in 2018. What has 2018 seen?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Single Grain

MAY 22, 2023

billion users , YouTube has become ubiquitous for marketers and consumers alike. As a marketer and YouTube content creator, you should track the latest trends via statistics and reports. Trend #7: Market Your Brand with Immersive Shopping Videos Immersive shopping videos have become one of the leading trends on YouTube today.

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Youtube Trends Communities Paid Search Agency 98

Martech Advisor

APRIL 1, 2020

If 2019 was the year of streaming video and low-latency mobile gaming, 2020 will usher in the era of the no-patience consumer. In fact, successful product strategy -- especially when your product is a social app or game -- is really about a stronger alignment between marketing and development.

Enterprise Management 55

Enterprise Management Privacy Protection Broadcasting Work Management 55

Martech Advisor

MARCH 30, 2020

If 2019 was the year of streaming video and low-latency mobile gaming, 2020 will usher in the era of the no-patience consumer. In fact, successful product strategy -- especially when your product is a social app or game -- is really about a stronger alignment between marketing and development.

Enterprise Management 52

Enterprise Management Privacy Protection Broadcasting Work Management 52

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

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Paid Content Marketing AI Trends Paid Search Agency 126