Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Even B2B brands are taking this indirect approach. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 98

B2B Marketing Video Marketing B2B Thought Leadership B2B 98

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Vidyard

JULY 5, 2017

What allowed these brands to blossom into household names and disrupt their markets even when they weren’t first? The answer, at least in part, is their use of disruptive storytelling. With disruptive storytelling, Benioff took a huge bite out of Oracle’s market share and Salesforce has grown to a $65 billion company.

Storytelling 81

Storytelling Video Marketing Conversion Viral Marketing 81

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. But one thing that B2B brands can capitalize on is influence.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. Get 10 tips for creating more engaging videos.

Social Media 104

Social Media Video Marketing Media Tips 104

Contently

MARCH 24, 2020

Over the past few weeks, I covered the first two elements of great storytelling: relatability and novelty. Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. Turns out, the most beloved storytellers on the list—Ernest Hemingway, Cormac McCarthy, J.K.

Storytelling 167

Storytelling Barriers Class Paper 167

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher. On TikTok, the hashtag now has over 97.2

Brand Identity 95

Brand Identity Branding Budget Programs Communities 95

Marketing Insider Group

DECEMBER 17, 2019

Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! Use the power of storytelling to reach the people you’re ultimately marketing to. The world’s most successful brands don’t conform to the norms and are innovative with their marketing.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Oktopost

AUGUST 26, 2019

Way back in 1980, The Buggles famously sang that “Video Killed the Radio Star.” It took time for technology and bandwidth infrastructure to iron out the buffering and quality issues that made streaming video somewhat underwhelming in the early days of the internet. Video is swiftly becoming the media of choice for online consumers.

B2B Marketing 113

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 113

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily.

Paid Content 71

Paid Content Video Marketing Work Management Marketing Management 71

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

Marketing Insider Group

AUGUST 7, 2020

It requires a deft, creative design eye alongside a willingness to stick to branding and messaging. Here are the 10 infographics we feel most effectively combine originality in design while bringing clarity to numbers and recognition to the brands who’ve created them. This one might be the most viral infographic of 2015.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Hubspot

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. Recent data shows that video content is one of the most influential forms of marketing out there. More recently, short-form videos have taken over social media platforms.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Decide What Role Music Will Play in Your Video 1.2 Try to let Jack go.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Hubspot

APRIL 17, 2019

While this convention can be true, it’ll only pan out if you optimize your videos for humans before you optimize them for algorithms. Resonance is the most important determinant of whether your audience will take action , and your video’s creative is the most important determinant of whether your video will resonate with your audience.

Video Marketing 78

Video Marketing Tips Viral Marketing Lead Ranking 78

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. This example from luxury watch brand Shinola is engaging in many dimensions.

Social Media 103

Social Media Video Marketing Media Viral Marketing 103

Vidyard

SEPTEMBER 3, 2019

Business is the second most popular category , which means podcasts are a great opportunity to engage with new audiences as a brand. The golden ticket to Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) This is the term used when video views ‘blow up’ and reach phenomenal numbers.

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Content Standard

AUGUST 31, 2018

The app began as a simple photo editing and upload service, but over time, Instagram has added additional functionality such as Stories, live video, and direct messaging. Brands have long realized the visual storytelling power that Instagram offers—the social media juggernaut lets them connect with customers directly.

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

Sprout Social

NOVEMBER 2, 2021

In spite of that, many brands are still hesitant to join. When Instagram launched Reels, we were quick to adopt the new video format. The format and video orientation of Reels easily translates to TikTok, but we made a few adjustments to optimize our videos for the latter. What we tested. sproutsocial. sproutsocial.

Marketing & Strategy 112

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 112

Sprout Social

AUGUST 3, 2023

From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. And as a result, so has the role of social media managers.

Social Media 89

Social Media Media Content Storytelling 89

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. Creating video content isn’t a novel concept.

B2B Marketing 116

B2B Marketing B2B Enterprise Management Paid Search Agency 116

Vidyard

DECEMBER 18, 2020

Holiday videos are among the few opportunities marketers have to set aside their (well-intentioned) product-pushing agendas and focus on making a really good video, for the sake of making a really good video. If the thought of coming up with the perfect holiday video is cramping your holiday cheer—relax. And you can!

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Communities 52

Communities Brand Identity Branding Work Management 52

Vidyard

SEPTEMBER 3, 2019

Business is the second most popular category , which means podcasts are a great opportunity to engage with new audiences as a brand. The golden ticket to viral popularity is still social media, where video is the preferred format. Podcast teams are just starting to realize how they can leverage video to reach new audiences.

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Contently

JULY 5, 2016

. “We’ll report on this story, we’ll publish it with some sick graphics, and then maybe—just maybe—it’ll go viral on Facebook and Reddit and we’ll hit our traffic goals!” With that in mind, let’s look at this month’s best branded content and some companies that took risks and had it pay off.

Brand Identity 113

Brand Identity Branding Best Practices Content 113

Vidyard

MAY 14, 2014

The cool folks over at Toronto corporate communications agency Atomic Clock are experts in branded content, and with a large portfolio of clients including Procter and Gamble, Starbucks, Toys’R’Us and Coors Light, you can be sure they’ve created tons of awesome ads and online videos. It’s the only way.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Vidyard

MARCH 14, 2014

You’d get into the video marketing game if only you had a terrific idea. All of the popular brand videos out there started with an idea but – more than that – they developed into a story. That said, use the people in your marketing videos wisely. Let me guess.

Storytelling 51

Storytelling Video Marketing Cable Viral Marketing 51

Martech Advisor

AUGUST 16, 2019

The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. We’re analyzing the report to learn about the peaks & pitfalls of brands such as BMW, Pepsi, Chase and IHOP to improve your digital marketing strategy. What Are Brands Doing to Stand Out? BMW’s road trip.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Hubspot

MAY 29, 2020

However, grassroots marketing can actually be cost-effective and achievable for any brand. Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. Focus on storytelling. As a marketer, that might seem like a daunting task. Start hyperlocal. Text your customer.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Sage Marketing

DECEMBER 5, 2023

But LinkedIn has evolved, the company page features have grown substantially and it has become an important outlet for brands to connect directly with their ideal audience. Flex Your Storytelling Muscle I can’t emphasize enough how important a “story” is. Increase Linkedin Post Views Is your post going viral or is it toast?

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Marketing Insider Group

SEPTEMBER 1, 2020

It’s essential for compelling brand storytelling. Although the Collins video is probably the Williams twins ’ most viral piece of content, surprise is the one essential ingredient that runs through every video they produce. It’s the secret to their brand’s fast-growing success. And it never grows old.

Storytelling 333

Storytelling Brand Identity Branding Marketing Agencies 2 333

Vidyard

OCTOBER 16, 2019

If you find the perfect background music for videos, you can amplify their reach and resonance with very little extra work. Here are 11 practical tips for choosing the right music for marketing videos. Decide What Role Music Will Play in Your Video. Some background music for videos is designed to provide a sub-perceptual lift.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

Lead Forensics

JANUARY 26, 2024

The concept is summed up neatly by Darrah Baustein in entrepreneur.com , who says: “Growth-hacking is the act of accelerating the growth of a brand, service or product through the use of metrics and creative, innovative marketing strategies and state-of-the-art technology. Personal Branding Who’s behind the brand?

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52