Online Marketing Institute

JANUARY 4, 2011

This post is meant to outline the “ quality &# approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1.

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Online Marketing Institute

JUNE 30, 2009

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). My real challenge was getting my staff to warm to the concept of being a blogger. It also delivers our customers a sophisticated source of support.

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Convince & Convert

SEPTEMBER 14, 2010

The sales or support representative should speak directly through whatever medium the contact prefers. The way to do this practically is to borrow a technique from social media and use tagging. Group them into personas related to the tagged characteristics. Adding a Twitter field to your contact records is only a start.

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Social Media Work Management Marketing Management Media 124

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? The best way, inside a company, is to get ideas from your customer-facing people: sales, consulting, customer support. Advertising and affiliate sales don’t add up to much unless you’ve got very high traffic.

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Convince & Convert

FEBRUARY 11, 2010

But, with an easier way to deliver custom content, receive full profits, get instant results, and even an opportunity to provide subscription apps instead of one-time purchases—will developers still stick with the mold Apple has pioneered, or will they break out of the box? Gaming drives a large percentage of native app revenue.&#

Social Media 114

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Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. It's better to try something new fast, and run the risk of well-intentioned mistakes, than to wait and miss an opportunity. This relates to the first point.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Content Standard

MAY 8, 2018

” There’s a traditional notion in marketing practice that 40 percent of your work should be “activation”—that is, actively pulling in sales—while 60 percent should be branding, the more long-term work of building a brand story and engaging that loyal audience. But the sales funnel is more complicated than that.

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Online Marketing Institute

NOVEMBER 2, 2009

Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. Public relations (PR) is pretty much the opposite—it produces limited immediate and direct results, but builds your brand in the eyes of prospects, the media, analysts and other influencers over the long term.

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Ambal's Amusings

OCTOBER 12, 2009

In advance of publishing The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material , I spent a lot of time online, following bloggers, Tweeters and thought- leaders interested in content marketing. David Meerman Scott's New Rules of Marketing & PR. What an opportunity! million in new business. Experiment.

Content Marketing 100

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Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Can those results be tied back directly to sales, and therefore ROI? I’d add: 1)Social media can increase sales.

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Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

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Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Excellent post.

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Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Sore spot with us PR types.) Sore spot with us PR types.) Over 90% of sales were from those referrals. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

WebMarketCentral

JUNE 16, 2008

If you get the opportunity to hear him speak (an increasingly likely scenario as he expands his activity on the circuit ), go for it. Blogging is a PR activity —a tool to build image and credibility—not marketing. In Barger's words, it belongs at the top of the sales funnel. PR can influence opinion, but not control it.

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Social Media Media Web 2.0 Blogger 20

B2B Marketing Savvy

AUGUST 17, 2009

Other Popular Posts: PR as Sales Collateral Branding Monks/Message Scribes Email The Scoopdog Team. Louis Gray , a silicon valley bleeding edge blogger says it best (paraphrasing): “…never know who you’ll meet, who has value…” why risk limiting your opportunity for a relationship…”.

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RSS Digg Ideal Customer Profiles Paid Search Agency 40

Convince & Convert

MARCH 23, 2010

Most blogs aren’t visually aggressive enough in the promotion of RSS, and very few do a good job at emphasizing the opportunity to subscribe via email (as 40% of C&C subscribers do). I think first-time bloggers get enamored with the concept of “design.&# They may not realize that personality and function come first.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 14, 2010

Throughout life it drives us crazy when people talk about us when we’re not around – here we have an opportunity to be present. The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results. Why ignore it? Do you agree? link] very true!

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

AUGUST 11, 2010

RT @MmeSocialMedia: 7 Reasons I’m Moving to Bloomington Indiana [link] danperez Jay, after living in NYC for 33 years, I relocated my family to South Florida 7 years ago to take a Director of Sales position for a huge Family Entertainment Center. I'm connected with quite a few Indiana bloggers and they are all terrific.

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Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

MAY 11, 2010

I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Answer Man Once you’ve identified your top six questions, answer them. Not in a “here’s our FAQ&# way, but in a vigorous, social media way.

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Convince & Convert

APRIL 13, 2010

In addition to giving you the opportunity to win this treasure of a book (thanks to the folks at DaleCarnegie.com for supplying the prizes to Convince & Convert readers), you can now experience a freaky combination of timeless wisdom and post-modern gadgetry, as Dale Carnegie now has an app called Secrets of Success. Alright, your turn.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. I also love the way Indium presents its blogs and bloggers on its Web site.

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Case Studies Case Study Social Media Studies 40

Convince & Convert

FEBRUARY 23, 2010

When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. link] By Jay Baer, Convince and Convert #fb [link] Sarah Caminker PR RT @mollycgaines: Is Your Social Strategy Proactive or Reactive? link] [link] Van Santen Netwerk Social media strategie: pro-actie of re-actief?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 20, 2010

2) B2B and B2C are really not that different, on many levels. .-= Maria Reyes-McDavis´s last blog. Twitter Lists Frenzy =-. 2) B2B and B2C are really not that different, on many levels.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Hubspot

JUNE 1, 2011

Because of this, holding contests or sweepstakes is a great way to drive more sales, leads, donations, or whatever you’re trying to get more of. The Museum of Science did a fantastic job of this by starting conversions with bloggers and followers on Twitter. Track your success.

Social Media 28

Social Media Media Buzz Blogger 28

WebMarketCentral

JULY 14, 2008

To spread your reach without breaking the bank, seek out opportunities to be interviewed for podcasts by well-known traditional and social media types in your industry. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

Online Marketing Institute

JULY 9, 2009

There may even be instances in which direct sales and business development opportunities are identified through online channels. This resonates across multiple departments within a company, such as marketing, sales and product development. Its in this phase that interaction with the organizations sales team becomes paramount.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

JULY 28, 2010

As an inside salesrep and outside sales rep my clients knew I had answers for them even if I didn't have they needed. link] Don Ronlund Helpfulness might be your most effective sales tool. *5 Its exactly what my whole career has been built on since starting in 1984 as a busboy in High School. Helpfulness = great marketing success.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . What is B2B search engine optimization? 70% of B2B search queries are made on smartphones.

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Convince & Convert

APRIL 14, 2010

In health care we have a great opportunity to help “consumers&# (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.), In health care we have a great opportunity to help “consumers&# (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.), Closing is a big part of selling.

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Convince & Convert

AUGUST 10, 2010

RK : Measuring social media’s direct impact on sales. Connecting the influence factor with the direct sales is impressive if possible. Thanks so much for the opportunity to speak with you and the other CEOs, and for taking the time to comment. That’s achievable for most small businesses. Thanks for sharing this Jay.

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Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Marketers need to radically change how they think about marketing – so many opportunities if they do.

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Paid Content Content Marketing Paid Search Agency Planning 125

Optinmonster

JANUARY 14, 2024

Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. Key functionalities include real-time page analysis, which provides recommendations for optimizing content, meta descriptions, and image alt tags, as well as ensuring proper keyword usage.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Biznology

JUNE 21, 2016

It is like sales. And, like sales, the better the company you represent, the better the product you offer, the better. If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. It’s cold-calling.

Demand 145

Demand Media Blogger Public Relations 145

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Optinmonster

APRIL 12, 2024

It’s essential to deliver traffic, authority, leads, and sales, but you’ll only get those benefits if you do it right. Learn the key strategies to increase your website’s traffic and sales.lp improve how your web pages appear in search results, so you can get more traffic, leads, and sales. What Is SEO?

Paid Content 91

Paid Content Lead Ranking SEO Lead Scoring 91

Spiralytics

NOVEMBER 20, 2023

Not too long ago, influencing was limited to celebrities and a few bloggers. This fact emphasizes the potential that social media platforms offer as a sales avenue as well as the importance of cultivating a loyal online following. It is a prime spot for influencers to start their careers. of internet users , on average, do the same.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Advertising Agencies Paid Social Agency 62

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Don’t cheat them of that opportunity. (Oh, Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. It’s a big world out there.)

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