Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Biznology

JANUARY 17, 2011

Let me explain and let me introduce myself because Mike has offered me the opportunity to be a blogger here, so I thought I would put everything into context and perspective. Instead, I threw myself and my agency into blogger outreach and social media marketing. That's my goal as blogger here. Don't believe me?

Social Media 80

Social Media SEO Advertising Agencies Media 80

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

MARCH 23, 2010

That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. New York, NY. Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. In other words, how accurate does it need to be? What about you?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

KoMarketing Associates

OCTOBER 24, 2017

Most content does not attract links on its own (as was revealed in the Moz & Buzzsumo study ). That link serves as a place for readers to click through to learn more about the author or follow them on social media. And really, most PR people are not going to do this. I don’t mean: “I loved your post today.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. That’s understanding the difference between selling and helping.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

JUNE 5, 2014

My search for a someone to run HubSpot''s social media efforts has been an eye-opening, albeit frustrating, one. While engagement metrics can be tied back to a business'' bottom line, more often than not, social media marketers aren''t moving the metrics CEOs care about. 1) Content Creator. Skills Necessary.

Social Media 28

Social Media Work Management Marketing Management Media 28

Convince & Convert

JANUARY 26, 2012

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors.

Outreach 122

Outreach Social Media Wiki Paid Search Agency 122

Online Marketing Institute

JANUARY 4, 2011

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. 90 Tips To Make Your Blog Rock 1.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Scoop.it

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? In this article, I will share how you can integrate content marketing and PR to achieve even better results. That’s where PR comes in.

PR 86

PR Marketing & Strategy Marketing Strategy Paid Search Agency 86

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

OCTOBER 16, 2013

From prolific bloggers, to social media strategists, to revered marketing publications, there are a lot of distinct voices discussing the latest trends and relaying their unique perspectives about inbound marketing. 9) Social Media Today. 2) Paul Roetzer. Follow @paulroetzer. 4) Amy Porterfield. 6) Jason Falls.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

Zoominfo

SEPTEMBER 17, 2018

But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. Listen here. 5. Copyblogger FM. Go have a listen!

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This means that you probably already have a large number of resources to share.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

NOVEMBER 7, 2010

Paul Gillin – Consultant and Author of The New Influencers and Secrets of Social Media Marketing I define content curation as the process of assembling, summarizing and categorizing and interpreting information from multiple sources in a context that is relevant to a particular audience.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Webbiquity

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

Social Media 100

Social Media Social Marketing Work Management Media 100

Single Grain

MARCH 9, 2021

PR, content distribution, influencer marketing, and media tie-ups are done to acquire relevant and quality links. TIP: You should look for phrases with a keyword difficulty of less than 50% as they are the easiest to rank for. Case studies. To be precise, look at the “People also ask” section. Consideration Stage.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

FEBRUARY 6, 2014

Check out the interview below, and learn how you can apply some of their campaign tactics and tips to your own crowdfunding campaign. Blogger and Publication Outreach. We weren''t as confident about our ''newsworthiness'' and decided to postpone a PR, which was a mistake. Social Media and Blogging.

Campaigns 28

Campaigns Outreach Press Communities 28

Webbiquity

MARCH 26, 2012

One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Krista LaRiviere (see below), a co-founder of gShift Labs , is one of the few bloggers who have embraced the term. SEO, Social Media and WPO.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Convince & Convert

APRIL 23, 2015

Don’t get me wrong—a good tips post has helped me greatly over the years. Partnering With Influential Moms Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. 90% of bloggers want to do contests and giveaways with their readers. Bloggers prefer personal relationships.

Studies 165

Studies Advertising Agencies Blogger Outreach 165

Scoop.it

OCTOBER 29, 2020

We are all just humans (as the saying goes) so the tips below work for all the market segments, be it B2C or B2B – because when something is viral, everybody knows it. The pattern repeats itself – immediate satisfaction (but in this case a positive one), positive message, easily shareable. Be Genuine. Too obvious right?

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Webbiquity

JANUARY 16, 2012

Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily. 12 things every business blogger should know how to do by Ragan’s PR Daily. 6 Tips for Blogging for SEO in WordPress by Business Insider.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

Twitter 100

Twitter Tactics Tools Tips 100

Convince & Convert

DECEMBER 30, 2015

Don’t get me wrong—a good tips post has helped me greatly over the years. The Rising Influence of Mom Bloggers. Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. 90% of bloggers want to do contests and giveaways with their readers. Image via Burst Media.

Studies 114

Studies Blogger Advertising Agencies Outreach 114

Webbiquity

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

NOVEMBER 14, 2011

Here’s a good place to start: 40 of the best SEO guides to strategy, tactics, considerations, common mistakes to avoid and more from some of the best SEO bloggers and writers around. 20 SEO Tips You Either Forgot or Didn’t Know! How to keep up? by providing a phone number, physical address and email address).

SEO 100

SEO Cost Per Click Tips Best Practices 100

seo.co

MAY 17, 2021

Common types of user-generated content include: Social media content. Social media is by far the richest source of UGC. Whether it’s an image of a customer wearing one of your products in an Instagram photo or a product tutorial video on YouTube, social media content is an amazing addition to any content strategy.

User-Generated Content 100

User-Generated Content Generation SEO Planning 100

Webbiquity

NOVEMBER 5, 2012

” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR. “In the search and social media marketing world, the competition isn’t always who you think. ” • Search visibility isn’t important only for prospective customers.

Optimization 100

Optimization Curation PR Public Relations 100