Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. Get press Three startups I looked at had meaningful success with early PR. Normally PR is a terrible channel. That’s why they work. In B2B, it always starts with hand-to-hand combat. Cold outbound works—if done creatively. ” — Barry McCardel , co-founder 6.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Content Standard

MAY 8, 2018

Of course, ignoring them means each quarter it will become harder to fulfill those conversion quotas as you’ve built up no real base to nurture them from.” They’re willing to put the work in and fulfill their own standards first. ” Does Chasing Content Marketing ROI Cause Long-Term Damage?

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Blog wasn’t built in a day.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Convince & Convert

JUNE 24, 2010

He *is* fulfilling a need, however: the need to be paid attention to. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. With Social Media, take a look at Chris Brogan. Im Jay Baer.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

JULY 17, 2012

Brands in this camp have probably put their marketing and legal teams in the same room to jointly develop social media policies that successfully addressing sales and marketing goals, mitigation risk and fulfillment of regulatory obligations. Disclosure Isn’t Just About Compliance — it’s About Putting Your Reputation on the Line.

Social Media 127

Social Media Media Paid Search Agency Ethics 127

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. Marketing/Communications/PR. Consultants, Fulfillment. Fulfillment. City & Regionals. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. White Papers. Video Center. ENews Sign-Up. --> Magazine.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

APRIL 13, 2010

My first PR job was in consumer product goods and one of our clients was a bagel brand. If you want to survive in the PR industry, you have to love the material you are pitching. That experience made me explore different industries, which lead me to B2B PR. There will never be a pitch as bad as bagel necklaces. Im Jay Baer.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Single Grain

MARCH 9, 2021

For example, if you provide marketing automation software for enterprises, your target audience will comprise only large corporations (that fulfill certain criteria like revenue greater than $100 million or 500+ employees). PR, content distribution, influencer marketing, and media tie-ups are done to acquire relevant and quality links.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. If your PR firm isn’t ready for you to evolve, gently, politely ignore them. It’s a big world out there.)

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 21, 2010

Here’s the distribution of number of words in each of these headlines: 5 word headline = 2 posts in top 25 6 word headline = 3 posts in top 25 7 word headline = 8 posts in top 25 8 word headline = 9 posts in top 25 9 word headline = 0 10 word headline = 4 posts in top 25 Clearly, I write longer headlines than many other social media bloggers.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

seo.co

JANUARY 27, 2022

The content writer , blogger, or brand places these links by their own accord. Perform Blogger Outreach. One option is to contact bloggers that have audiences that intersect with your own. If you want to consistently earn backlinks from reputable bloggers and brands, it’s important that you make yourself known.

Paid Content 98

Paid Content Traffic Viral Marketing Content 98

ClearVoice

JULY 12, 2019

No matter if you’re a content marketer, a bonafide journalist or a blogger, having a go-to topic that you follow, research and know inside-out is incredibly beneficial. Though no one is paying you to check out these accounts, you do so because it’s second nature, it’s interesting and it’s fulfilling for your psyche.

Content 72

Content PR Cold Calling Public Relations 72

ClearVoice

FEBRUARY 7, 2019

The industrious writers of the world that thrive off of independence and autonomy tend to find the gig economy both liberating and fulfilling, whereas the writers that function more comfortably with the support and stability of traditional employers tend to find it personally and economically crippling,” he explains.

Marketing Budget 82

Marketing Budget Burn Rate Paid Search Agency Advertising Agencies 82

Webbiquity

JANUARY 10, 2010

Mike Keller offers a helpful set of tips for new bloggers to optimize their blogs for search, covering basics such as variable title tags in Blogger (note: this won’t work with all templates), meta tags and setting up RSS feeds. Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive.

SEO 100

SEO Tips Best Practices PageRank 100

nDash

DECEMBER 9, 2021

That means bloggers, customers, and other people share your content for free—which is where the word “earned” comes into play. Customers recommending your products or services because they fulfilled a specific need. PR Newswire. Earned Content Distribution. Strong Organic Search Rankings.

Paid Content 52

Paid Content Distribution Top of Funnel Webinar Metrics 52

Sprout Social

OCTOBER 17, 2016

PR & recruitment: PR and recruitment content is often related. Your Instagram posts should fulfill that need. The phrase "DIY" was found to be the most popular, which is why many craft bloggers have been successful on the platform. Curate quality content to share on your feed.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Webbiquity

APRIL 9, 2012

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. ALOT. ** 5 STARS. apps for Facebook, Twitter and Evite) and more. Which Twitterers exposed it to the largest audience?

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Convince & Convert

JUNE 28, 2010

You cannot just show up to the party and create your 10 podcasts, and not think about what keywords apply, what the psychology of the people using those keywords is, and how your company can fulfill those needs. Now that Gini runs the universe's best PR blog, she probably doesn't come over here to read anymore. Im Jay Baer.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 21, 2010

Several companies I visited are working in the field of social data collection and analysis, an area where we need to make much progress to fulfill the promise of universal social media adoption. event, and the Techset blogger lounge. event, and the Techset blogger lounge. Not only would I do it again, I'm ready to book now.

Social Media 127

Social Media Media Paid Content Conference 127

Single Grain

SEPTEMBER 9, 2019

For example, if your dwell time is less than that of your competitor’s, this signals to search engines that the content you are providing may not be fulfilling a user’s needs. You may even consider hiring a PR team for this. Blogger influencers can be great for this, especially if they write for high-quality publications.

Lead Scoring 92

Lead Scoring Lead Ranking Dwell Domain 92