Avitage

MARCH 7, 2012

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Content 120

Content 120

Avitage

OCTOBER 30, 2014

I read with interest John Jantsch’s Duct Tape Marketing blog Why Content Creation Is Everyone’s Job. The lesson involves the difference between thinking like a marketer, and thinking like a publisher. The lesson involves the difference between thinking like a marketer, and thinking like a publisher.

Multi-Channel 120

Multi-Channel Content Opinions Education 120

Avitage

MARCH 7, 2012

I’ve just completed reading Rebecca Lieb’s new book, Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media. To quote Lieb, “IBM recently published research finding that about 80% of those who begin a corporate blog never post more than five entries.

Paid Search Agency 120

Paid Search Agency Resources Content Marketing Planning 120

Avitage

OCTOBER 30, 2014

This blog published on the Sandhill.com blog. Content curation today is a severely underutilized tactic. It offers great potential to address many content challenges marketers face. The harvest step is perhaps the most significant part of our curation practice.

Curation 120

Curation Content Tips Tactics 120

Avitage

MARCH 7, 2012

Hubspot Inbound Now Video Interview also a Case Study In Creating Like a Publisher Whether you are new to content marketing or an advanced practitioner you can learn something from the recent Hubspot Inbound Now interview with Joe Pulizzi of Junta42 and founder of the Content Marketing Institute.

Practices 120

Practices Content Marketing Best Practices Content 120

Avitage

MARCH 4, 2014

See Use Case Requirements blog) It’s focused squarely on many content marketer’s challenges: Lower costs […] The post It’s (Past) Time to Make Content Marketing Intelligent appeared first on Avitage. Content Publishing Strategy enterprise content strategy Intelligent content'

Enterprise Management 120

Enterprise Management Content Marketing Content Conference 120

Avitage

FEBRUARY 15, 2014

They had been a regular viewer of webinars, blogs and other content. Content Publishing' ” A Personal Experience One of our more interesting success stories using content and marketing automation occurred when we noticed a viewer consuming virtually all our content on our website and microsites across a two day period.

Microsite 120

Microsite Content Marketing Content Distribution 120

Avitage

MARCH 26, 2014

For example, your approach as well as resource and vendor selection might depend greatly on whether you want to create a blog or whitepaper, PowerPoint or video. Content Marketing Content Publishing Tips & Techniques' Typically, format, as in “what do you want to create?” ” is an early consideration.

Conversion 120

Conversion Content Vendors Custom Publishing 120

Avitage

OCTOBER 17, 2012

It’s one thing to ask domain experts or writers to write short form blogs, and maybe try to find a relevant supporting image for a post. And a poor blog that takes someone a couple of hours to write, and few people read, has a relatively minimal impact on the business. But video content is becoming part of this shift.

Content 120

Content User-Generated Content Webinar Metrics Domain 120

Avitage

MARCH 6, 2013

Look at the key tabs that focus on solutions, their blog, and their resources. Content Marketing Content Publishing Marketing and Sales Strategy buying process Content assets Content marketing content strategy' Ask the following questions: How many and which buying roles are they targeting with their content?

Content Marketing 120

Content Marketing Urgency Marketing Content Marketing & Strategy 120

Avitage

JUNE 13, 2012

Blogs have emerged as the best way to create for content marketing. We know from blog work this content must be created consistently. Apply Publisher Thinking The principle of thinking and operating like a publisher provides an important clue. They are foundational to this endeavor. Where do you focus?

Video Marketing 120

Video Marketing Content Marketing Best Practices Content 120

Avitage

MARCH 7, 2012

I make sure to read most of what Nigel Edelshain publishes and his recent blog is no exception. With the work I do with PrivateSalesCoach, and after reading Checklist Manifesto, we are applying checklists more rigorously throughout our business.

Vendors 120

Vendors Custom Publishing Tips Efficiency 120

Avitage

OCTOBER 17, 2012

It’s one thing to ask domain experts or writers to write short form blogs, and maybe try to find a relevant supporting image for a post. And a poor blog that takes someone a couple of hours to write, and few people read, has a relatively minimal impact on the business. But video content is becoming part of this shift.

Domain 120

Domain Webinar Metrics Video Marketing Organic Leads 120

Avitage

JUNE 19, 2012

I opened and read email, a few blogs and checked out Twitter streams. My day started like most days. An article about recent research results on content marketing spend caught my eye. As I glanced at it (how seldom we really read things these days) data about the surge in video use and planned growth caught my eye. So, what did I do?

Curation 120

Curation Practices Content Network Marketing 120

Avitage

MARCH 13, 2014

Take a whitepaper, webinar, etc and “turn it into” a blog, an infographic, chop it up into little videos or podcasts. Content Publishing content operations repurpose' Reformat I see a lot of confusion about the concepts repurposing and reformatting. They are not the same. Most people mean reformat rather than repurpose.

Design 120

Design Content Education User-Generated Content 120

Avitage

MARCH 7, 2012

” I put the emphasis on “one” — one blog, article, webinar, whitepaper, video, etc. I call the traditional approach a “point production” method. Sometimes this is referred to as “one and done.”

Content 120

Content Webinar Metrics Relevance Video Marketing 120