Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Sprout Social

MARCH 8, 2017

Most social media managers prize their social media influencers because they can drive engagement and word-of-mouth communication to your brand at a higher rate than standard organic methods. These followers trust the influencer’s opinion, which is why they follow in the first place. officialmelb surprise @postmates delivery!

Social Media 111

Social Media Media Peer-to-peer Work Management 111

Convince & Convert

SEPTEMBER 21, 2010

Demographics: Do you want to be able to filter by the demographics of the author? In other words, how accurate does it need to be? I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. Sentiment: How much are you willing to automate verse check by hand?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s about humanization.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Webbiquity

AUGUST 30, 2023

Once you understand the demographics, interests, and pain points of your potential customers—that is, once you have built your ideal customer profiles —you can start driving traffic your way. No marketing strategy can be as effective as old-school marketing like word of mouth.

Ideal Customer Profiles 254

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 254

Convince & Convert

SEPTEMBER 20, 2010

41% provide opinions about products/services. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Buzz Marketing for Technology

JULY 7, 2008

4) None of the following are community platforms: Wikis, Blogs or Forums. 5) PMO required: ok, if you are just doing a team blog, maybe not, but that isn’t the work I’m focused on. In this scenario, you really need Program/Project mgmt and your consulting partner (in my opinion) should not be your PMO.

Social Media 100

Social Media Communities Wiki Work Management 100

Single Grain

APRIL 7, 2023

Brand advocates help humanize your company and provide positive word-of-mouth publicity to help your business connect with your prospects. The post attracted over 4K likes on Instagram: Influencers: An influencer is an online opinion leader in a particular sector with a strong presence on social media. What is their rate?

Budget Programs 52

Budget Programs Brand Identity Branding Word of Mouth 52

Sprout Social

JUNE 30, 2021

They’ll look for ways to promote your brand online, becoming an unofficial member of your sales force by way of review sites, social media posts, blog comments and word of mouth. This means understanding their demographic information, what they stand for, and what they like to see from the businesses they purchase from.

Work Management 132

Work Management Brand Identity Branding Marketing Management 132

Circle Studio

OCTOBER 12, 2017

Call to action – An “ask,” such as inviting viewers to share a Facebook page, subscribe to a blog, learn more or download a whitepaper. Content calendar – A document that maps out future content pieces or social media posts on a given channel, such as a blog, Facebook or Twitter. Learn More About Buyer Personas.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Valasys

MAY 29, 2020

This helps in building customer loyalty, customer acquisition, and retention and spreading positive word-of-mouth for bringing in more customers. 2 Automating Processes and Optimum utilization of the Marketing Resources.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Sprout Social

NOVEMBER 28, 2016

This isn’t necessarily a bad thing—after all, word-of-mouth continues to be the most credible form of advertising. It’s quickly becoming the first place people turn to for research and opinions. Demographics. Here’s a round-up of demographics for the most popular social media platforms. Targeted demographic.

eCommerce 91

eCommerce Social Media Media Paid Search Agency 91

Huptech Web

JULY 7, 2022

You should have a B2B eCommerce platform to increase your reach in a particular demographic using other established companies in the locale. There’s hardly any second opinion in the industry— the better the site, the better the business. Content marketing: Create online content such as blogs, graphics, videos, etc.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Convince & Convert

MARCH 16, 2010

IMO, following friends and conversing with them makes sense, but using twitter as a portal to updates from entertainment, news sources, and blogs from a single source via a mobile device is what keeps me engaged with the service [link] unruh ann has a point – it's all about the content. link] @Brett2point0 Excellent analysis, Jay.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

ClearVoice

JULY 12, 2022

Going after the “big fish” — or major accounts — has everyone on board to waste no time and not begin prospecting until more is understood about the target demographic, its value, and how it can best be reached. Blog posts. Keep marketing assets breezy with summaries, infographics, and digestible blog posts. White papers.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Convince & Convert

JULY 27, 2012

It turned out also, that people who had this very, very strong likelihood of recommending your brand turned out to be the only people who grew your business through word-of-mouth. Just the other week, there was a really nice commencement speech made at Northwestern, and it was forwarded by Brian Solis, in one of his blogs.

Lead Ranking 115

Lead Ranking Enterprise Management Lead Scoring Work Management 115

seo.co

NOVEMBER 1, 2021

With those considerations out of the way, I’d like to present you with the two main pillars you’ll use to establish your content strategy: Ongoing content, or content marketing, will refer to blog posts, articles, whitepapers, eBooks, infographics, and other forms of content that you’ll be publishing onsite and offsite for your users.

Paid Search Agency 98

Paid Search Agency Paid Content Work Management Marketing Management 98

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad. from your team before you launch your ad.

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136

SnapApp

MARCH 21, 2018

The old marketing funnel — the one that stops at the sale — overlooks the importance of product reviews, word of mouth, and referrals. . . Here, users might find your blog content and read an article that suggests A/B testing frameworks and tools. This example from the Trello blog shows the power of general-interest content.

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

Convince & Convert

FEBRUARY 23, 2012

Jay : That’s not the best for podcast audio quality when you have a mouthful of Gobstoppers. That’s my professional podcast opinion after three episodes. Some brands have a blog, Google+, things like that. He goes on blogs. We measure if there’s been an increase in word of mouth.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Bas Reus Ok thanks, I interpreted this wrong, my bad. We agree :) Liza Hausman Great post Jeremiah.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Metadata

SEPTEMBER 19, 2022

Some types of content, like blog posts, are forever — until you take them down, at least. You can target audiences by platform and demographic information, increasing the chances of being seen. Referrals and word-of-mouth marketing. You can continuously improve to get more from your PPC campaigns. Why it’s not so great.

High Quality Lead 52

High Quality Lead Lead Ranking Sales Qualified Leads Marketing Qualified Leads 52

Convince & Convert

AUGUST 3, 2010

I have said on this very blog that I was dubious about putting too many eggs in Facebook’s basket , because you’re essentially building your marketing program on rented land. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I have said on this very blog that I was dubious about putting too many eggs in Facebook’s basket , because you’re essentially building your marketing program on rented land. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Referral Rock

NOVEMBER 1, 2019

Some advantages of this loyalty program software: Customize earning and redemption rules: you set customer rules per program, card type, demographics, goals, etc. This includes social media shares and reviews, so you can reward that valuable word-of-mouth marketing! Event types: reward customers based on a specific event (i.e.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Loyalty 45

SocialPilot

DECEMBER 14, 2023

Another reason for this shift is that people feel more at ease sharing their opinions within specific groups rather than putting them out there for everyone to see. This real-time engagement is crucial for retaining customers and generating positive word-of-mouth referrals, as satisfied customers often become brand advocates.

Social Media 113

Social Media Trends Media Multi-Channel 113

seo.co

MAY 12, 2021

If your niche is especially competitive, this can be hard to find; think about how to angle your brand to a specific demographic, or what information you can gather that no one else can. Original findings (data, research, opinions, etc.). If you want to be featured as a thought leader, you need a solid way to differentiate yourself.

Link Building 98

Link Building Paid Search Agency SEO Ad Building 98

Online Marketing Institute

JULY 31, 2009

Plenty of good blog fodder for analysts for the foreseeable future -- this whole area can use all the help it can get in trying to figure it out! This problem is very intriguing and in my humble opinion existing processes and solutions are either rudimentary or broken. The good news? We're exceptionally creative.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

seo.co

DECEMBER 8, 2020

Just as you’d trust your best friend’s opinion about something more than you’d trust a random stranger’s, links from well-known and highly trusted, authoritative websites count for much more than links from unknown or untrusted websites. You could even repurpose some of your existing blog content and turn it into a guide or resource list.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

SEPTEMBER 12, 2019

Here are a few inspiring stats about influencer marketing : 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities. They were already marketing their product to a young demographic and realized that those people hang out a lot on this particular platform. On average, businesses generate $6.50

Paid Content 101

Paid Content Marketing Budget Brand Identity Branding 101

SocialPilot

APRIL 13, 2024

By leveraging Instagram’s precise targeting options, Sephora UAE reached a substantial number of potential customers within the desired demographic, which you can also take advantage of with cost-effective and highly targeted ad campaigns on social media. Where was this especially evident?

Social Media 95

Social Media Media Paid Search Agency Enterprise Management 95

LeadSquared

APRIL 14, 2016

What in your opinion is the best use for each platform (Facebook, Twitter)? In the case of B2B, a blog post around ‘digital marketing’ might interest Marketing Professionals. All the platforms have basic analytics tools (Google Analytics for the blog). It depends on where your audience is. Webinar on Email Marketing.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 147

Twitter CRM Business Paid Search Agency 147