Scoop.it

FEBRUARY 2, 2022

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts.

Distribution 52

Distribution Curation Content Newsletter 52

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Organic SEO rankings rise because of content marketing. Commit to Content Marketing. There Is No One Size Fits All. Image: CMI.

Growth Marketing 357

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 357

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Tie your content to metrics that illustrate the importance of engagement and trust in the bottom line.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Scoop.it

NOVEMBER 28, 2019

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts.

Distribution 63

Distribution Curation Content Newsletter 63

Scoop.it

DECEMBER 15, 2020

On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. Content curation is valuable for any business in any industry, but it’s an especially powerful weapon when wielded by startups.

Curation 54

Curation Startups Marketing & Strategy Aggregators 54

Net-Results

MAY 26, 2021

I saw this question over on Quora and thought it would be a great one to answer here on the Net-Results blog. Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? The importance of marketing content in the awareness phase.

B2B Marketing 98

B2B Marketing Top of Funnel Content Marketing B2B 98

Contently

MAY 8, 2019

Now, marketing and sales are supposed to collaborate and complement each other like Holmes and Watson. Marketing builds awareness (Watson even blogs in the BBC reboot) and gathers intel, then sales takes over to close the case. Some marketers create a lot of great content but don’t always communicate that to sellers.

Work Management 167

Work Management Marketing Management Content Marketing Paid Search Agency 167

BenchmarkONE

FEBRUARY 5, 2020

Content curation is the process of culling media from other brands to amplify the authority and reach of your own. It’s different than content creation , which is when you craft original content for the same purposes. Distributing content from your brand on social media and in email messaging is imperative.

Curation 66

Curation Content Aggregators Distribution 66

Marketing Insider Group

MARCH 29, 2012

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. But I am certainly not the expert.

Curation 100

Curation Marketing Management Content Marketing Buyer's Journey 100

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

nDash

JULY 26, 2022

Content marketing is three times more efficient than traditional lead generation strategies. And, in 2022, you can ask almost any marketing professional out there– 92% say that content is a valuable asset. Success with content marketing comes down to strategy. how you’re going to do it. Generate Leads.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

Tomorrow People

NOVEMBER 16, 2018

“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. That means content that is not only well sourced, but displays a deep technical understanding on a specific topic.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. There is no escaping it. But guess what? Step 1: Write It Down.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Brandpoint

MARCH 26, 2020

1: Don’t be political if your product isn’t Some brands are known for taking a political stance, using curated strategies that thoughtfully connect their product to key messages that resonate with their audience. When looking at distribution tactics , think about how you can target by categorization such as age, gender and interest.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Research opportunities to get your blog posts submitted or syndicated on third-party sites.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

seo.co

APRIL 6, 2021

This is why content is so important. Ads have the stigma of being seen as pushy or salesy, so instead, producing blogs, social media posts , and emails that engage with users on a real level are becoming more prevalent. Trying to fit a blog into an Instagram post won’t have much success. The next biggest platform is Twitter.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Scoop.it

MAY 11, 2021

When people think about content marketing, they likely think about blogging, vlogging, and social media posts that build brand awareness. While that’s not wrong, it’s a limited view of what content marketing can do for your business. Content Marketing Isn’t as Invasive.

Lead Ranking 84

Lead Ranking Content Marketing Marketing Automation Services Planning 84

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Strategic-IC

JUNE 25, 2019

For B2B tech companies, a content strategy is fundamental to marketing success - your content demonstrates your expertise within your industry, and by aligning with your buyer persona challenges, provides great nurture value while generating trust. However, content creation is only the tip of the iceberg. Related: 2.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Convince & Convert

JANUARY 11, 2015

Here’s what I wrote back to Mark: Every time I publish a blog post, dozens of people tweet it instantly using some sort of automation protocol. But that’s the power of content curation as a brand-builder. Content Marketing branding content code content marketing Mark Schaefer'

Brand Identity 162

Brand Identity Branding Ad Building Content Marketing 162

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Short-form content such as short videos and slide presentations.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Content Marketing Institute

NOVEMBER 30, 2017

You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. The content team at Red Hat found this out first hand. After the team looked at the content through the customers’ eyes, the path became clear. marciarjohnston Click To Tweet.

Enterprise Management 222

Enterprise Management Work Management Marketing & Strategy Marketing Management 222

xiQ

JUNE 19, 2019

The Value of Strong Content. “66 66 % of marketers say being able to produce engaging, well-designed visual content consistently is their biggest struggle”. Creating stand-out content that is relevant, engaging, and tells your story takes an incredible amount of time, expertise and money.

Account Based Marketing 89

Account Based Marketing Storytelling ABM B2B Thought Leadership 89

PureB2B

JUNE 7, 2016

These days, customers and businesses generally see corporate blogs as credible sources of industry information. Having your blog posts distributed through various online channels can have a big impact on the way the community sees your company, affecting brand credibility and trust. Content Curation Sites.

Traffic 62

Traffic Top of Funnel Curation Content 62

Content Marketing Institute

JANUARY 25, 2019

I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. Be your content’s PR team. Click To Tweet.

Paid Content 106

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 106

Martech

FEBRUARY 8, 2024

To keep up with the market and stay relevant for your potential clients, use these techniques for identifying high-intent keywords: Hear your leads and clients out. Even if you don’t have any tools or a search console, Google is still the best way to collect relevant queries. This is your go-to strategy. In your inbox.

Top of Funnel 115

Top of Funnel SEO B2B Paid Search Agency 115

Scoop.it

MARCH 18, 2021

If you’re wondering how to find the best content for these content hubs—your Scoop.it You’ll learn how to keep your content hubs consistently updated, organized, and packed with relevant content. Before you dive in, define your content hierarchy. These are the center of your content curation strategy.

Process 53

Process Optimization Curation RSS 53

Inbox Insight

MARCH 15, 2023

Reading time: 4 minutes What is B2B content syndication? Content syndication is a cost-effective way to create a larger presence on the web and establish a more authoritative brand by distributing pieces of content through multiple third-party websites, blogs, and channels.

Lead Scoring 52

Lead Scoring Lead Ranking Content High Quality Lead 52

xiQ

JUNE 19, 2019

The Value of Strong Content. “66 66 % of marketers say being able to produce engaging, well-designed visual content consistently is their biggest struggle”. Creating stand-out content that is relevant, engaging, and tells your story takes an incredible amount of time, expertise and money.

Account Based Marketing 62

Account Based Marketing Storytelling ABM B2B Thought Leadership 62

xiQ

MARCH 28, 2018

As a thought leader, you are a disseminator of consistently relevant, high-quality information to establish your (personal) brand and stand out as a leading influence and authority in your field. Creating stand-out content that is relevant, engaging, and useful takes an incredible amount of time, expertise and money.

Marketing AI 81

Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 81

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. Too much content? Good social media marketing goes beyond broadcasting news and views.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. Too much content? Good social media marketing goes beyond broadcasting news and views.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Moz

OCTOBER 6, 2019

Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. This post is for the other marketers that work in the not-so-sexy fields. Grow blog traffic, stat. One of my tasks was to grow website traffic, and the best channel I landed on was the company blog.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

Scoop.it

APRIL 13, 2023

Your YouTube content strategy will highly depend on your marketing goals. Also, make sure to learn your target audience inside out: You need to know what they want to come up with the relevant content for them. For that: Optimize titles with keywords but ensure they are relevant to your video topic.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Table of Contents 1. Social Media Marketing + Michael A. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93